The Pure Chat Insider’s Guide
Everything we know about Pure Chat in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Pure Chat
The Insider’s Guide
Live chat for websites with a flat price per plan
Every plan, grade, refund rule and rival among help desk and live chat tools, read from Pure Chat’s own pages.
Made by Pure Chat · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Pure Chat’s own pages, its app-store listings and our grades. Every fact in it is on Pure Chat’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 36 of the 66 other help desk and live chat tools we grade
Pure Chat is a live chat product for websites that launched in 2012 and has been owned by Ruby since October 2020. Plans are flat monthly fees that include a set number of operators, with unlimited chats on both. Visitor tracking, canned responses, a chat widget editor and iOS and Android apps are part of the product.
To get you started, here are 9 things to know about Pure Chat, taken from its own pages and our grades.
No store rating on record, and the widget and triggers need setting up.
- 1
Best for flat-price live chat for a small team
Pure Chat is live chat for websites with flat monthly plans that include 4 or 10 operators, plus iOS and Android apps.
- 2
Paid plans start at $39 a month
As its pricing page puts it: $39 per month for 1 website and 4 operators, billed annually ($49 billed monthly).
- 3
You can try it first
30-day free trial of the PRO plan, no credit card required
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Unlimited chats
Both plans list unlimited chats and unlimited chat history transcripts, with the plan fee covering a set number of operators.
- 6
Visitor tracking
A visitors view shows who is on the site, the page they are on, how often they have visited and where they came from.
- 7
Widget editor
The chat box can be customized for mobile and desktop, including design, size, position, text fields and behavior.
- 8
A 2.4 GPA, above 36 of 66
That is against the other help desk and live chat tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Pure Chat you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Pure Chat at a glance
- Pricing
- Free trial, from $39 per month for 1 website and 4 operators, billed annually ($49 billed monthly)
- Free plan
- No
- Free trial
- 30-day free trial of the PRO plan, no credit card required
- Runs on
- Web, iOS, Android
- Made by
- Pure Chat, since 2012
- Category
- Help Desks & Live Chat
- Our grade
- 2.4 GPA, fair
The report card
Best for flat-price live chat for a small team
Pure Chat is live chat for websites with flat monthly plans that include 4 or 10 operators, plus iOS and Android apps. The pages list no AI agent, ticketing or help center, Growth covers one website, and a solo user still pays the whole $39.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $39 a month billed annually covers 4 operators, about $10 each, which is under the cheapest quarter ($19) per head. A solo user still pays all $39, and extra operators are $13. |
| Free plan and trial | C | A 30-day trial of PRO with no credit card. There is no free plan. |
| Features | C | Live chat with unlimited chats, canned responses and mobile apps. The listing's gap: no AI agent, ticketing or help center is listed, so it is a smaller job. |
| Ease of use | C | No store rating on record, and the widget and triggers need setting up. |
| Platforms and integrations | B | Web plus iOS and Android apps. Only 2 integrations are listed, and there is no desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Pure Chat is for
- Fits if two to four people share chat duty on one site
- Works for a small shop that wants a flat monthly price
Who it is not for
- Skip it if you want ticketing, a help center or an AI agent, which the pages don't list
- Tight if you run more than one site, since Growth covers one and PRO at $79 is unlimited
- Tight if you send SMS alerts: 100 a month on Growth, 1,000 on PRO
- Watch out: no live demos are offered, so the trial is the only way to look
Good to know
Good for
- Small business websites that want chat without per-contact pricing
- Teams that answer chats from a phone
- Sites that cannot embed a script, since a hosted chat page can be linked to
Worth knowing
- Growth covers one website and 4 operators; more websites need PRO at $79 a month billed annually.
- SMS notifications are capped at 100 a month on Growth and 1,000 on PRO.
- The pages describe live chat only; they list no AI agent, ticketing or help center product.
- The vendor says it does not offer live demos; the 30-day trial is the way to try it.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$39
A month to start
Pure Chat is a paid product with a free trial, starting at $39 per month for 1 website and 4 operators, billed annually ($49 billed monthly).
Growth
$39
per month for up to 4 operators, billed annually ($49 monthly)
One website and 100 SMS notifications a month. Extra operators are $13 a month billed annually ($15 monthly). Unlimited chats.
PRO
$79
per month for up to 10 operators, billed annually ($99 monthly)
Unlimited websites and 1,000 SMS notifications a month. Extra operators are $8 a month billed annually ($10 monthly). Unlimited chats.
Trying it first
30-day free trial of the PRO plan, no credit card required
Read from purechat.com on Nov 12, 2026.
Ways to pay less
Annual discount
Lower price when paid annually
The pricing page shows Growth at $39 and PRO at $79 a month paid annually against $49 and $99 paid monthly, and extra operators cost less too.
Stated on purechat.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Live chat for websites with a flat price per plan. Here is what it does, as its own site describes it, and what it covers: reports, live chat.
Live chat with unlimited chats, canned responses and mobile apps.
- Unlimited chats
- Both plans list unlimited chats and unlimited chat history transcripts, with the plan fee covering a set number of operators.
- Visitor tracking
- A visitors view shows who is on the site, the page they are on, how often they have visited and where they came from.
- Widget editor
- The chat box can be customized for mobile and desktop, including design, size, position, text fields and behavior.
- Mobile apps
- iOS and Android apps let operators answer chats away from a desk, with push notifications.
- Canned responses
- Saved replies can be shared with the team or kept private.
- Triggers and file transfer
- Trigger-based actions and alerts, security roles, file transfer and an email form for when no one is available are listed.
Where it runs
- Web
- iOS
- Android
What it works with
- WordPress
- Weebly
Pure Chat is made by Pure Chat, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
36/66
Other help desk and live chat tools it is graded above
Pure Chat's GPA of 2.4 is higher than 36 of the 66 other help desk and live chat tools we grade, and level with 12.
It stands best on value for money (B, above 44 of 66) and worst on features (C, above 3).
Its paid plans start at $39 a month, against a middle price of $29 for the category: 40 of the 57 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 18 tools score higher and cost less.
Each grade against the category
Every bar is all 67 help desk and live chat tools we grade, cut by the letter each got. Pure Chat’s own letter is outlined.
- BValue for moneyAbove 44 of 66
- CFree plan and trialAbove 18 of 66
- CFeaturesAbove 3 of 66
- CEase of useAbove 5 of 66
- BPlatforms and integrationsAbove 6 of 66
Price against what you get
Each dot is one of 59 help desk and live chat tools. Further left costs less; higher up scores better on features, ease of use and platforms. Pure Chat is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Pure Chat you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $468 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A chat box on your site that reaches you the moment a customer types.
- A real app for iOS and Android. Something home-made would be a web page.
- Hooks into the device itself: widgets.
- Sharing with other people, which means accounts and invitations.
What this rests on. Pure Chat’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Text by LiveChat, tawk.to, Olark, Smartsupp and Crisp
The 5 tools Pure Chat is most often weighed against, with where each one differs from it.
- 2.4GPA
Text by LiveChat
Free trial · from $19/mo
Website chat, ticketing and an AI agent from the LiveChat team.
- Only Text by LiveChat lists macOS and Windows apps.
- Pure Chat also covers reports.
- Text by LiveChat also covers help desk and AI support agent.
- 3.0GPA
tawk.to
Free plan · from $29/mo
Free live chat, ticketing and help center, with paid add-ons.
- tawk.to has a free plan. Pure Chat does not, though it has a free trial.
- Only tawk.to lists Windows and macOS apps.
- Pure Chat also covers reports.
- 2.2GPA
Olark
Free trial · from $29/mo
Live chat for websites, with an optional flat-fee AI agent.
- Pure Chat also covers reports.
- Olark also covers AI support agent, sMS marketing, whatsApp messaging and chatbots.
- 2.4GPA
Smartsupp
Free plan · from $17/mo
Live chat, WhatsApp and email inbox with the Mira AI shopping agent.
- Smartsupp has a free plan. Pure Chat does not, though it has a free trial.
- Pure Chat also covers reports.
- Smartsupp also covers shared inbox and AI support agent.
- 2.6GPA
Crisp
Free plan · from $45/mo
Live chat and shared inbox priced per workspace, not per seat.
- Crisp has a free plan. Pure Chat does not, though it has a free trial.
- Only Crisp lists macOS and Windows apps.
- Pure Chat also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Pure Chat free?
No, Pure Chat is a paid product, but you can try it first. 30-day free trial of the PRO plan, no credit card required.
How much does Pure Chat cost?
Pure Chat lists 2 plans. Growth: $39 per month for up to 4 operators, billed annually ($49 monthly).
What platforms does Pure Chat work on?
Pure Chat is available on Web, iOS and Android.
Does Pure Chat offer any discounts?
Pure Chat publicly lists the following: Lower price when paid annually.
Does Pure Chat have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Pure Chat is listed for Web, iOS and Android.
Does Pure Chat have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Pure Chat is listed for Web, iOS and Android.
Is Pure Chat open source?
Pure Chat is not described as open source on its own site, as read on Nov 12, 2026.
What does Pure Chat integrate with?
Pure Chat's listing names WordPress and Weebly. A listing names up to eight integrations, so it may connect to more.
Who makes Pure Chat?
Pure Chat is made by a company of the same name. It dates from 2012.
What are the alternatives to Pure Chat?
The closest alternatives to Pure Chat in our directory are Text by LiveChat, tawk.to, Olark, Smartsupp and Crisp.
How does Pure Chat compare with other help desk and live chat tools?
Pure Chat's GPA of 2.4 is higher than 36 of the 66 other help desk and live chat tools we grade, and level with 12.
Is Pure Chat good value for money?
ToolGPA grades Pure Chat B for value for money. Its paid plans start at $39 a month, against a middle price of $29 for the category: 40 of the 57 others that charge start lower.
Could I make my own version of Pure Chat?
The plain part of Pure Chat you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Pure Chat’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Pure Chat's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Pure Chat. Prices change, so check purechat.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Pure Chat, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/pure-chat
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Pure Chat: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/pure-chat
Know someone choosing between help desk and live chat tools?
Send them this guide: toolgpa.com/tools/pure-chat/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded help desk and live chat tools after Pure Chat, each with an Insider's Guide of its own.
- Help Desks & Live Chat Insider's GuideEvery one of the 67 help desk and live chat tools we grade, compared
- Zoho Desk Insider's GuideLow-cost ticketing help desk with a free plan for three users3.4 GPA
- Tidio Insider's GuideLive chat, ticketing and the Lyro AI agent priced by conversations3.2 GPA
- tawk.to Insider's GuideFree live chat, ticketing and help center, with paid add-ons3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Pure Chat’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Pure Chat is a trademark of its owner, and this guide is not made, paid for or approved by Pure Chat. Prices and plans change: check purechat.com before you buy.