The Rank Math Insider’s Guide
Everything we know about Rank Math in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Rank Math
The Insider’s Guide
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking
Every plan, grade, refund rule and rival among SEO tools, read from Rank Math’s own pages.
Made by Rank Math · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Rank Math’s own pages, its app-store listings and our grades. Every fact in it is on Rank Math’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.0
GPA, above 21 of the 21 other SEO tools we grade
Rank Math is an SEO plugin for WordPress that handles titles and meta tags, schema markup, XML sitemaps, redirects and on-page content checks inside the post editor. Paid plans add a keyword rank tracker fed by Google Search Console, more schema tools, AI internal linking and support for client sites. AI writing tools are sold as a separate Rank Math AI subscription.
To get you started, here are 9 things to know about Rank Math, taken from its own pages and our grades.
- 1
Best for SEO settings inside WordPress
It's WordPress only, though, and it won't help with keyword research or backlinks.
- 2
Paid plans start at about $10.07 a month
As its pricing page puts it: €8.99 per month at renewal, billed annually, after a first year at €7.99.
- 3
There is a free plan
Free plugin from WordPress.org: content analysis, 16+ schema types, sitemaps, redirects, 404 monitor, and Search Console and Analytics data refreshed every 7 days.
- 4
It runs on Web
Web.
- 5
On-page content checks
Scores each post against 30+ SEO tests in the editor, with focus keywords per post and suggestions for what to fix.
- 6
Schema markup
The free plugin covers 16+ schema types. Paid plans add a schema generator for building your own types and reusable templates.
- 7
Sitemaps, redirects and 404s
Builds XML sitemaps with custom post type support, manages redirects at scale and logs 404 errors, all from the WordPress dashboard.
- 8
A 3.0 GPA, above 21 of 21
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of Rank Math for yourself: reports.
Rank Math at a glance
- Pricing
- Free plan, from €8.99 per month at renewal, billed annually, after a first year at €7.99
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Rank Math
- Category
- SEO Tools
- Our grade
- 3.0 GPA, very good
The report card
Best for SEO settings inside WordPress
Rank Math puts titles, meta tags, schema, sitemaps, redirects and on-page checks right inside the WordPress editor, and the free plugin does most of it. PRO is €8.99 a month at renewal, billed yearly, and adds rank tracking from Search Console. It's WordPress only, though, and it won't help with keyword research or backlinks.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Graded against its alternatives. PRO is €8.99 a month at renewal (€7.99 in the first year), billed yearly before VAT, for unlimited sites you own and 500 tracked keywords. That's under 60% of this category's cheaper quarter, even after converting from euros. |
| Free plan and trial | A | The free plugin from WordPress.org does the core job with no cap a normal site will reach: on-page checks, 16+ schema types, sitemaps, redirects, a 404 monitor and Search Console data every 7 days. |
| Features | C | On-page scores against 30+ tests, schema, sitemaps, redirects and rank tracking fed by Search Console. It does its job fully, but that job is on-page SEO for WordPress, with no keyword research, backlinks or competitor data. |
| Ease of use | C | No rating on record. Inside WordPress it feels familiar, but you need a self-hosted WordPress site or WordPress.com's Business plan first, then the setup and the Google connections. |
| Platforms and integrations | B | Runs inside WordPress in the browser and connects to Search Console, Analytics, Google Trends, WooCommerce, Elementor, Divi, WP Rocket and WPML. Nothing for sites that aren't on WordPress. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Rank Math is for
- Great if your site runs on WordPress and you want SEO settings in the editor
- Handy when you run several sites of your own, since PRO covers them all
- Good for WooCommerce shops that need product schema and meta tags
Who it is not for
- Skip it if your site isn't on WordPress, as it runs nowhere else
- Not for you if you need keyword or backlink research, which it doesn't do
- Tight if you build sites for clients, as PRO excludes them and Business is €27.99 a month
Good to know
Good for
- WordPress site owners who want SEO settings inside the editor
- Bloggers running several sites of their own on one PRO licence
- Agencies handling on-page SEO across client WordPress sites
Worth knowing
- It runs only inside WordPress, on a self-hosted site or on WordPress.com's Business plan; there is no standalone app.
- The pricing page shows prices in euros before VAT, billed yearly only, with a lower first year; the 30-day refund does not cover renewals.
- PRO is for sites you own only; client sites need Business (100 sites) or Agency (500 sites).
- AI writing tools are a separate Rank Math AI subscription, from €6.99 a month billed annually, with a 15-day trial included on paid plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$10.07
A month to start. There is a free plan too
Rank Math has a free plan. Paid plans start at €8.99 per month at renewal, billed annually, after a first year at €7.99.
Free
€0
The WordPress.org plugin: on-page checks, schema, sitemaps, redirects and Google Search Console and Analytics integration.
PRO
€8.99
per month at renewal, billed annually (first year €7.99)
Unlimited sites you own, no client sites, and 500 tracked keywords. €7.99 a month for the first year, then €107.88 a year, ex VAT.
Rank Math + WP Rocket
€13.99
per month at renewal, billed annually (first year €11.99)
PRO on unlimited sites you own plus the WP Rocket caching plugin for one site. €11.99 a month for the first year, ex VAT.
Business
€27.99
per month at renewal, billed annually (first year €24.99)
Up to 100 client sites and 10,000 tracked keywords, with priority support. €24.99 a month for the first year, ex VAT.
Agency
€64.99
per month at renewal, billed annually (first year €54.99)
Up to 500 client sites and 50,000 tracked keywords, with priority support. €54.99 a month for the first year, ex VAT.
The free plan
Free plugin from WordPress.org: content analysis, 16+ schema types, sitemaps, redirects, 404 monitor, and Search Console and Analytics data refreshed every 7 days.
Read from rankmath.com on Oct 17, 2026.
Ways to pay less
Other savings
Lower price for the first year
Paid plans cost less in the first year, ex VAT: PRO €7.99 a month then €8.99, Business €24.99 then €27.99, Agency €54.99 then €64.99.
Stated on rankmath.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking. Here is what it does, as its own site describes it, and what it covers: AI features, reports, rank tracking.
It does its job fully, but that job is on-page SEO for WordPress, with no keyword research, backlinks or competitor data.
- On-page content checks
- Scores each post against 30+ SEO tests in the editor, with focus keywords per post and suggestions for what to fix.
- Schema markup
- The free plugin covers 16+ schema types. Paid plans add a schema generator for building your own types and reusable templates.
- Sitemaps, redirects and 404s
- Builds XML sitemaps with custom post type support, manages redirects at scale and logs 404 errors, all from the WordPress dashboard.
- Rank tracker and analytics
- Pulls rankings and traffic from Google Search Console and Analytics into WordPress: 500 tracked keywords on PRO, 10,000 on Business.
- AI Link Genius
- Listed on the paid plans: internal link suggestions while writing, automatic keyword-to-page links and a broken link checker.
- WooCommerce and local SEO
- The free plugin adds schema and meta tags for WooCommerce products and local SEO tools; paid plans list WooCommerce SEO PRO and multiple locations.
Where it runs
- Web
What it works with
- Google Search Console
- Google Analytics
- Google Trends
- WooCommerce
- Elementor
- Divi
- WP Rocket
- WPML
Rank Math is made by Rank Math.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
21/21
Other SEO tools it is graded above
Rank Math's GPA of 3.0 is higher than 21 of the 21 other SEO tools we grade.
It stands best on free plan and trial (A, above 21 of 21) and worst on features (C, above 0).
Its paid plans start at about $10.07 a month, against a middle price of $34.45 for the category: 1 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. Rank Math’s own letter is outlined.
- AValue for moneyAbove 19 of 21
- AFree plan and trialAbove 21 of 21
- CFeaturesAbove 0 of 21
- CEase of useAbove 0 of 21
- BPlatforms and integrationsAbove 6 of 21
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Rank Math is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of Rank Math for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $120.89 a year.
What you could make
- Reports: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Search Console, Google Analytics and Google Trends among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Rank Math’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Surfer, Seobility, SE Ranking, Semrush and NeuronWriter
The 5 tools Rank Math is most often weighed against, with where each one differs from it.
- 2.2GPA
Surfer
Free trial · from $49/mo
Content editor that scores articles for search and AI citations.
- Rank Math has a free plan. Surfer does not, though it has a free trial.
- Only Surfer lists a browser extension.
- Rank Math also covers reports and rank tracking.
- 2.0GPA
Seobility
Free plan · from $69.90/mo
Site audits, rank tracking and backlink monitoring in one web app.
- Seobility also covers keyword research, site audit and backlink analysis.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- Rank Math has a free plan. SE Ranking does not, though it has a free trial.
- SE Ranking also covers keyword research, site audit and backlink analysis.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush also covers keyword research, site audit and backlink analysis.
- 2.8GPA
NeuronWriter
Free trial · from $19/mo
Content editor that scores drafts against the pages already ranking.
- Rank Math has a free plan. NeuronWriter does not, though it has a free trial.
- Only NeuronWriter lists a browser extension.
- Rank Math also covers reports and rank tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Rank Math free?
Rank Math has a free plan. Free plugin from WordPress.org: content analysis, 16+ schema types, sitemaps, redirects, 404 monitor, and Search Console and Analytics data refreshed every 7 days.
How much does Rank Math cost?
Rank Math lists 5 plans. Free: €0.
What platforms does Rank Math work on?
Rank Math is available on Web.
Does Rank Math offer any discounts?
Rank Math publicly lists the following: Lower price for the first year.
Does Rank Math have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Rank Math is listed for Web.
Does Rank Math have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Rank Math is listed for Web.
Is Rank Math open source?
Rank Math is not described as open source on its own site, as read on Oct 17, 2026.
What does Rank Math integrate with?
Rank Math's listing names Google Search Console, Google Analytics, Google Trends, WooCommerce, Elementor, Divi, WP Rocket and WPML.
Who makes Rank Math?
Rank Math is made by Rank Math.
What are the alternatives to Rank Math?
The closest alternatives to Rank Math in our directory are Surfer, Seobility, SE Ranking, Semrush and NeuronWriter.
How does Rank Math compare with other SEO tools?
Rank Math's GPA of 3.0 is higher than 21 of the 21 other SEO tools we grade.
Is Rank Math good value for money?
ToolGPA grades Rank Math A for value for money. Its paid plans start at about $10.07 a month, against a middle price of $34.45 for the category: 1 of the 21 others that charge start lower.
Could I make my own version of Rank Math?
You could make the core of Rank Math for yourself: reports. What you would give up is listed below.
Where this guide comes from
The prices, plans, platforms and features were read from Rank Math’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Rank Math's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Rank Math. Prices change, so check rankmath.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Rank Math, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/rank-math
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Rank Math: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/rank-math
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/rank-math/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after Rank Math, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 22 SEO tools we grade, compared
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
- Ranktracker Insider's GuideRank tracking with keyword research, backlinks and site audits2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Rank Math’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Rank Math is a trademark of its owner, and this guide is not made, paid for or approved by Rank Math. Prices and plans change: check rankmath.com before you buy.