The Sanity Insider’s Guide
Everything we know about Sanity in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Sanity
The Insider’s Guide
Headless content platform with a customizable editing studio
Every plan, grade, refund rule and rival among website and landing page builders, read from Sanity’s own pages.
Made by Sanity · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Sanity’s own pages, its app-store listings and our grades. Every fact in it is on Sanity’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 17 of the 55 other website and landing page builders we grade
Sanity is a content platform for developers and editorial teams: structured content lives in a hosted, real-time database and is edited in Sanity Studio, then delivered through APIs to websites, apps and other channels. It has a free plan with up to 20 seats and a Growth plan priced per seat. It manages content only; the site itself is built separately.
To get you started, here are 9 things to know about Sanity, taken from its own pages and our grades.
No rating on record, and it needs developers to set up the studio and code.
- 1
Best for a content backend with a custom editing studio
But it has no front end, so you build the website separately, and usage above the plan, extra datasets and support cost extra.
- 2
Paid plans start at $15 a month for each person
As its pricing page puts it: $15 per seat / month (Growth).
- 3
There is a free plan
Up to 20 user seats, 2 public datasets and 10k documents, with Sanity Studio hosting.
- 4
It runs on Web
Web.
- 5
Sanity Studio
A customizable editing interface, with free hosting included on every plan, live previews and visual editing tools.
- 6
Hosted real-time content database
Content is stored as structured documents in a hosted database, with unlimited content types and locales on every plan.
- 7
Comments, tasks and scheduling
Growth adds comments and tasks for editors, and scheduled drafts so content can be queued ahead of publishing.
- 8
A 2.2 GPA, above 17 of 55
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
Nothing Sanity does is plain enough to make in a weekend. The 5 things listed below take a company.
Sanity at a glance
- Pricing
- Free plan, from $15 per seat / month (Growth)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Sanity
- Category
- Website & Landing Page Builders
- Our grade
- 2.2 GPA, fair
The report card
Best for a content backend with a custom editing studio
Sanity is a content backend with an editing studio you can customise, and its free plan covers up to 20 seats. But it has no front end, so you build the website separately, and usage above the plan, extra datasets and support cost extra.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | The free plan covers 20 seats and 10k documents, and Growth is $15 a seat, which is about $75 a month for a team of five. |
| Free plan and trial | B | A free plan with 20 seats, 2 public datasets, 10k documents and 250k API requests a month, enough for one person to live on. |
| Features | D | A content backend only: the front end of a site has to be built separately, so it is not useful on its own. |
| Ease of use | D | No rating on record, and it needs developers to set up the studio and code. |
| Platforms and integrations | B | Web only, with a public API for reading and writing content. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Sanity is for
- Fits if you have developers and want content kept apart from the site
- Works for a free project with up to 20 seats
Who it is not for
- Skip it if you want a site you can build without code, as the front end is separate
- Watch out: past the included usage, API requests, bandwidth and assets are billed on top
- Pricey if you want support or datasets: dedicated support is $799 a month and extra datasets $999 each
- Tight if you need SSO, custom roles or the Media Library, which are Enterprise only
Good to know
Good for
- Developers feeding content to sites and apps through an API
- Editorial teams that need a customized editing interface
- Small teams: the free plan allows up to 20 seats
Worth knowing
- It is a content backend and editing studio, so the front end of a site has to be built separately.
- Past the included usage, extra API requests, bandwidth and assets are billed on top of the plan.
- Growth add-ons include dedicated support at $799 a month and extra datasets at $999 each per month.
- SAML single sign-on, custom roles and the Media Library add-on are limited to Enterprise.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$15
A month to start, for each person. There is a free plan too
Sanity has a free plan. Paid plans start at $15 per seat / month (Growth).
Free
$0
Up to 20 user seats, 2 permission roles, 2 public datasets, 10k documents, 250k API requests and 100 GB of bandwidth a month.
Growth
$15
per seat / month
Up to 50 seats, 5 roles, 25k documents, comments and tasks, scheduled drafts and AI Assist. Pay as you go above included usage.
Enterprise
Custom
Custom seats, roles and datasets, SAML single sign-on, an uptime SLA, dedicated support and onboarding.
The free plan
Up to 20 user seats, 2 public datasets and 10k documents, with Sanity Studio hosting.
Read from sanity.io on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Headless content platform with a customizable editing studio. Here is what it does, as its own site describes it, and what it covers: public API, AI features, real-time collaboration, databases.
A content backend only: the front end of a site has to be built separately, so it is not useful on its own.
- Sanity Studio
- A customizable editing interface, with free hosting included on every plan, live previews and visual editing tools.
- Hosted real-time content database
- Content is stored as structured documents in a hosted database, with unlimited content types and locales on every plan.
- Comments, tasks and scheduling
- Growth adds comments and tasks for editors, and scheduled drafts so content can be queued ahead of publishing.
- AI features
- Content Agent and Agent Actions are on the Free plan, and Growth adds AI Assist.
- Roles and security
- Free has 2 permission roles and Growth 5. Enterprise adds custom roles, user attributes and SAML single sign-on.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Sanity is made by Sanity.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
17/55
Other website and landing page builders it is graded above
Sanity's GPA of 2.2 is higher than 17 of the 55 other website and landing page builders we grade, and level with 16.
It stands best on free plan and trial (B, above 51 of 55) and worst on features (D, above 0).
Its paid plans start at $15 a month for each person, against a middle price of $12.42 for the category: 31 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 1.7 out of 4. 28 tools score higher and cost less.
Each grade against the category
Every bar is all 56 website and landing page builders we grade, cut by the letter each got. Sanity’s own letter is outlined.
- BValue for moneyAbove 33 of 55
- BFree plan and trialAbove 51 of 55
- DFeaturesAbove 0 of 55
- DEase of useAbove 0 of 55
- BPlatforms and integrationsAbove 18 of 55
Price against what you get
Each dot is one of 53 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Sanity is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Nothing Sanity does is plain enough to make in a weekend. The 5 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 22 of the 55 other website and landing page builders grade higher. It costs $180 a year.
What you could not
- Databases with views, filters and links between them.
- Several people working in it at the same moment.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: single sign-on.
What this rests on. Sanity’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Webflow, WordPress.com, Duda and Super
The 4 tools Sanity is most often weighed against, with where each one differs from it.
- 2.4GPA
Webflow
Free plan · from $15/mo
Visual website builder with a CMS, hosting and code-level control.
- Sanity also covers databases.
- Webflow also covers no-code and forms.
- 3.4GPA
WordPress.com
Free plan · from $4/mo
Hosted WordPress with themes, plugins and a free plan.
- Only WordPress.com lists iOS, Android, macOS, Windows and Linux apps.
- Sanity also covers databases.
- WordPress.com also covers templates, no-code and email campaigns.
- 2.4GPA
Duda
Free trial · from $19/mo
Website builder for agencies that build sites for clients.
- Sanity has a free plan. Duda does not, though it has a free trial.
- Sanity also covers databases.
- Duda also covers templates, marketing automation and forms.
- 1.8GPA
Super
Free plan · from $12/mo
Turns Notion pages into fast websites with your own domain.
- Sanity also covers databases.
- Super also covers templates and no-code.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Sanity free?
Sanity has a free plan. Up to 20 user seats, 2 public datasets and 10k documents, with Sanity Studio hosting.
How much does Sanity cost?
Sanity lists 3 plans. Free: $0.
What platforms does Sanity work on?
Sanity is available on Web.
Does Sanity have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Sanity is listed for Web.
Does Sanity have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Sanity is listed for Web.
Is Sanity open source?
Sanity is not described as open source on its own site, as read on Nov 12, 2026.
Does Sanity have an API?
Yes. Sanity offers a public API, according to its own site.
Who makes Sanity?
Sanity is made by a company of the same name.
What are the alternatives to Sanity?
The closest alternatives to Sanity in our directory are Webflow, WordPress.com, Duda and Super.
How does Sanity compare with other website and landing page builders?
Sanity's GPA of 2.2 is higher than 17 of the 55 other website and landing page builders we grade, and level with 16.
Is Sanity good value for money?
ToolGPA grades Sanity B for value for money. Its paid plans start at $15 a month for each person, against a middle price of $12.42 for the category: 31 of the 52 others that charge start lower.
Could I make my own version of Sanity?
Nothing Sanity does is plain enough to make in a weekend. The 5 things listed below take a company.
Where this guide comes from
The prices, plans, platforms and features were read from Sanity’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Sanity's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Sanity. Prices change, so check sanity.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Sanity, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sanity
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Sanity: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/sanity
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/sanity/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and landing page builders after Sanity, each with an Insider's Guide of its own.
- Website & Landing Page Builders Insider's GuideEvery one of the 57 website and landing page builders we grade, compared
- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Wix Insider's GuideDrag-and-drop website builder with an AI agent and business apps2.8 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Sanity’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Sanity is a trademark of its owner, and this guide is not made, paid for or approved by Sanity. Prices and plans change: check sanity.io before you buy.