Duda vs Sanity (2026): which should you pick?
As of Nov 12, 2026, Duda grades higher than Sanity: 2.4 against 2.2 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Duda grades higher on features and ease of use. Sanity grades higher on value for money and the free plan. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Duda
Website builder for agencies that build sites for clients
Sanity
Headless content platform with a customizable editing studio
Which one is for you
Pick Duda if
- Fits if you build and maintain websites for many clients
- Works for agencies that want to resell sites under their own brand, at $149 a month
Look elsewhere if
- Not for you if you only need one site for your own business, as most of it is built for agencies
- Pricey if you want white-labelling, which needs the $149-a-month White Label plan
- Tight if you want chat or screen-share support, which starts on Agency at $52 a month
- Watch out: stores and paid bookings are add-ons from $7 a month per site, and extra sites cost $17 to $19 a month each
- Skip it if you need API access or single sign-on without a Custom plan at a custom price
Pick Sanity if
- Fits if you have developers and want content kept apart from the site
- Works for a free project with up to 20 seats
Look elsewhere if
- Skip it if you want a site you can build without code, as the front end is separate
- Watch out: past the included usage, API requests, bandwidth and assets are billed on top
- Pricey if you want support or datasets: dedicated support is $799 a month and extra datasets $999 each
- Tight if you need SSO, custom roles or the Media Library, which are Enterprise only
How we grade them
| 2.4GPADudaFair | 2.2GPASanityFair | |
|---|---|---|
| Value for money | CBasic is $19 a month on yearly billing ($25 monthly) and includes one published site, so that's what one small business pays. It sits between this category's middle and dearer quarter. A store or paid bookings add from $7 a month per site. | BThe free plan covers 20 seats and 10k documents, and Growth is $15 a seat, which is about $75 a month for a team of five. |
| Free plan and trial | CNo free plan, but a 14-day trial with White Label features and no card needed. After that every account needs a paid plan. | BA free plan with 20 seats, 2 public datasets, 10k documents and 250k API requests a month, enough for one person to live on. |
| Features | BA multi-site dashboard, client accounts, AI that writes copy and builds whole sites, reusable templates and sections, AWS hosting with unlimited bandwidth, and bookings and stores as add-ons. It covers the site-building job and the agency side. | DA content backend only: the front end of a site has to be built separately, so it is not useful on its own. |
| Ease of use | CNo app store rating on record. AI can draft a whole site, but this is a platform for people building sites for others, with templates, client permissions and add-ons to set up. | DNo rating on record, and it needs developers to set up the studio and code. |
| Platforms and integrations | BWeb only, with Zapier and a REST API that automates site creation, accounts and content (API access is listed on the Custom plans). No phone or desktop app. | BWeb only, with a public API for reading and writing content. |
| Best for | agencies that build and look after client sites | a content backend with a custom editing studio |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Duda and Sanity. How we grade
Price against what you get
Duda starts at $19 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sanity starts at $15 a month for each person and scores 1.7.
Duda scores higher, and starts $4 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 2 score higher than Duda for less, and 52 score higher than Sanity for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Duda also covers templates, marketing automation and forms.
- Sanity also covers databases.
At a glance
| Duda | Sanity | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $19 per account / month, billed annually ($25 billed monthly), 1 site included | $15 per seat / month (Growth) |
| Free plan | None | Up to 20 user seats, 2 public datasets and 10k documents, with Sanity Studio hosting. |
| Free trial | 14-day free trial with White Label features, no credit card required | None listed |
| Web | ||
| Made by | Duda | Sanity |
| Price read from | duda.co | sanity.io |
| Checked | Nov 9, 2026 | Nov 12, 2026 |
Worth knowing
Duda
- There is no free plan; after the 14-day trial an account plan is required, and only Agency and White Label include more than one site.
- Online stores and paid bookings are separate per-site add-ons, starting at $7 a month billed yearly ($8 monthly).
- White-labelling, a custom platform domain and white-label analytics need the $149-a-month White Label plan.
- Basic and Team get email support only; chat and screen-share support start on Agency.
Sanity
- It is a content backend and editing studio, so the front end of a site has to be built separately.
- Past the included usage, extra API requests, bandwidth and assets are billed on top of the plan.
- Growth add-ons include dedicated support at $799 a month and extra datasets at $999 each per month.
- SAML single sign-on, custom roles and the Media Library add-on are limited to Enterprise.
Key features
Duda
- Multi-site agency dashboard
- Manage every client site from one account, invite clients with their own permissions and collect their content through an AI-assisted content form.
- AI site and content generation
- AI writes, improves and translates copy, generates sections and multi-page sites, writes alt text and runs SEO tasks, with 150 AI credits a month on standard plans.
- Templates and reusable sections
- Save custom templates and sections to reuse across client sites: 2 templates and 5 sections on Basic, 5 and 15 on Team and Agency.
- Hosting on AWS
- Sites are hosted on AWS with the CloudFront CDN, unlimited storage and bandwidth, a 99.5% uptime target and automatic DNS setup.
- White label and REST API
- White Label puts the editor, dashboard and emails under the agency's brand, and a REST API automates site creation, accounts and content.
- Bookings and online stores
- Bookings and eCommerce are added per site, from free bookings to stores of 100, 1,000 or 20,000 products.
Sanity
- Sanity Studio
- A customizable editing interface, with free hosting included on every plan, live previews and visual editing tools.
- Hosted real-time content database
- Content is stored as structured documents in a hosted database, with unlimited content types and locales on every plan.
- Comments, tasks and scheduling
- Growth adds comments and tasks for editors, and scheduled drafts so content can be queued ahead of publishing.
- AI features
- Content Agent and Agent Actions are on the Free plan, and Growth adds AI Assist.
- Roles and security
- Free has 2 permission roles and Growth 5. Enterprise adds custom roles, user attributes and SAML single sign-on.
Plans
Duda
Basic$19
per account / month, billed annually ($25 billed monthly)
One published site, email support, 150 AI credits a month and unlimited client accounts. Extra sites $19 a month or $171 a year.
Team$29
per account / month, billed annually ($39 billed monthly)
One published site plus 3 team seats, up to 5 custom templates and team permissions. Extra sites $17 a month or $168 a year.
Agency$52
per account / month, billed annually ($69 billed monthly)
Four published sites, 6 team seats, and support by email, chat and screen share. Extra sites $17 a month or $168 a year.
White Label$149
per account / month, billed annually ($199 billed monthly)
Four sites and the whole platform under your brand: client access, analytics, a custom platform domain and email domain.
CustomCustom
High-volume plans with API access, single sign-on, 24/7 VIP support and a dedicated account team.
Sanity
Free$0
Up to 20 user seats, 2 permission roles, 2 public datasets, 10k documents, 250k API requests and 100 GB of bandwidth a month.
Growth$15
per seat / month
Up to 50 seats, 5 roles, 25k documents, comments and tasks, scheduled drafts and AI Assist. Pay as you go above included usage.
EnterpriseCustom
Custom seats, roles and datasets, SAML single sign-on, an uptime SLA, dedicated support and onboarding.
Ways to pay less
Duda
- Annual discount
Save up to 25% with annual billing
Basic is $19 a month billed annually against $25 monthly, and White Label $149 against $199. Annual plans are charged up front.
Sanity
No public discounts listed.
Common questions
Which is cheaper, Duda or Sanity?
As of Nov 12, 2026, Duda starts at $19 per account / month, billed annually ($25 billed monthly), 1 site included, and Sanity starts at $15 per seat / month (Growth). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Duda or Sanity?
As of Nov 12, 2026, only Sanity has a free plan. Duda does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.