The Schema App Insider’s Guide
Everything we know about Schema App in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Schema App
The Insider’s Guide
Managed enterprise schema markup and content knowledge graph
Every plan, grade, refund rule and rival among technical SEO tools, read from Schema App’s own pages.
Made by Hunch Manifest Inc · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Schema App’s own pages, its app-store listings and our grades. Every fact in it is on Schema App’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 5 of the 83 other technical SEO tools we grade
Schema App builds and maintains schema markup across large websites, with a customer success manager doing much of the work. Markup is written for single pages in its Editor or for whole page templates in its Highlighter, deployed through a CMS plugin, a CDN or a tag manager, and gathered into a knowledge graph that AI tools can query over MCP. It is sold to enterprises on custom annual contracts.
To get you started, here are 7 things to know about Schema App, taken from its own pages and our grades.
- 1
Best for managed schema markup across big websites
Anyone short of an enterprise budget should look elsewhere.
- 2
It runs on Web
Web.
- 3
Schema App Editor
Creates schema markup for individual pages by filling in forms, with no code to write, and manages it in one place.
- 4
Schema App Highlighter
Writes markup once for a page template, such as product, blog or location pages, and deploys it to thousands of matching pages and languages.
- 5
Deployment without IT
Pushes markup through plugins for Adobe Experience Manager, Drupal, WordPress and Shopify, a Cloudflare or Akamai function, or a tag manager.
- 6
A 1.8 GPA, above 5 of 83
That is against the other technical SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
The plain part of Schema App you could make: schema markup and reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Schema App at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Hunch Manifest Inc, since 2016
- Category
- Technical SEO & Site Audits
- Our grade
- 1.8 GPA, weak
The report card
Best for managed schema markup across big websites
Schema App writes schema markup for page templates, pushes it out through your CMS, CDN or tag manager, and gathers it into a knowledge graph AI tools can query. There's no published price, no trial, a 12-month minimum, a setup fee and at least an hour of paid support a month, and the platform isn't sold on its own any more. Anyone short of an enterprise budget should look elsewhere.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published: every contract is a custom quote given on a sales call, plus a one-time strategy and setup fee. With nothing to compare, it sits at the ordinary grade. |
| Free plan and trial | F | Nothing free. There's no trial, and contracts run for at least 12 months. |
| Features | C | An Editor for single pages, a Highlighter that marks up whole templates, deployment through AEM, Drupal, WordPress, Shopify, Cloudflare, Akamai or a tag manager, a knowledge graph, Search Console analytics and an MCP server. It does schema fully, but that's a smaller job. |
| Ease of use | C | No rating on record. A customer success manager does much of the work, but there's a strategy and setup phase before markup goes live, and Search Console to connect. |
| Platforms and integrations | B | Web only, with plugins and functions for AEM, Drupal, WordPress, Shopify, Cloudflare, Akamai and Google Tag Manager, plus Search Console and an MCP server. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Schema App is for
- Fits if you run an enterprise site with thousands of product, blog or location pages to mark up
- Makes sense if you want an outside team to manage your structured data rather than doing it in-house
Who it is not for
- Not for you if you want to see a price first, as every contract is a quote from a sales call
- Skip it if you want to try it, as there's no trial and contracts run at least 12 months
- Watch out: the platform isn't sold on its own to new customers, and an hour a month of paid support is part of every contract
- Pricey if a customer-facing chatbot calls its MCP server a lot, at $100 per 100,000 requests past the first 100,000 a month
- Watch out: there's a one-time strategy and setup fee on top, and Entity Hub is an add-on
Good to know
Good for
- Enterprise sites with thousands of pages that need consistent schema markup
- Healthcare, banking and insurance sites with strict compliance and security reviews
- SEO teams that want markup handled without waiting on developers
Worth knowing
- No prices are published: every contract is a custom quote, plus a one-time strategy and setup fee.
- Contracts run for at least 12 months, and there is no free trial.
- The platform is no longer sold on its own to new customers; at least 1 hour a month of paid support is part of every contract.
- Customer-facing chatbot use of the MCP server includes 100,000 requests a month, then costs $100 per 100,000; Entity Hub is an add-on.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Schema App's current pricing could not be confirmed from its own site.
No price is published: every contract is a custom quote given on a sales call, plus a one-time strategy and setup fee.
We could not confirm Schema App’s current prices from its own site, so this guide lists no plans. schemaapp.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Managed enterprise schema markup and content knowledge graph. Here is what it does, as its own site describes it, and what it covers: reports, AI search visibility, schema markup.
It does schema fully, but that's a smaller job.
- Schema App Editor
- Creates schema markup for individual pages by filling in forms, with no code to write, and manages it in one place.
- Schema App Highlighter
- Writes markup once for a page template, such as product, blog or location pages, and deploys it to thousands of matching pages and languages.
- Deployment without IT
- Pushes markup through plugins for Adobe Experience Manager, Drupal, WordPress and Shopify, a Cloudflare or Akamai function, or a tag manager.
- Content knowledge graph
- Links the entities in your markup to each other and to outside knowledge bases, and gathers them into an RDF knowledge graph you can reuse.
- Schema Performance Analytics
- Reports clicks, impressions and rich results from Search Console by page, query and markup template, without Search Console's 1,000-row export limit.
- MCP server
- Exposes the knowledge graph to AI tools such as ChatGPT, Gemini and Copilot Studio; use inside your own organization is included.
Where it runs
- Web
What it works with
- Adobe Experience Manager
- Drupal
- WordPress
- Shopify
- Cloudflare
- Akamai
- Google Tag Manager
- Google Search Console
Schema App is made by Hunch Manifest Inc, and has been around since 2016.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/83
Other technical SEO tools it is graded above
Schema App's GPA of 1.8 is higher than 5 of the 83 other technical SEO tools we grade, and level with 4.
It stands best on platforms and integrations (B, above 27 of 83) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 84 technical SEO tools we grade, cut by the letter each got. Schema App’s own letter is outlined.
- CValue for moneyAbove 9 of 83
- FFree plan and trialAbove 0 of 83
- CFeaturesAbove 10 of 83
- CEase of useAbove 7 of 83
- BPlatforms and integrationsAbove 27 of 83
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Schema App you could make: schema markup and reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 74 of the 83 other technical SEO tools grade higher.
What you could make
- Schema markup and reports: an app builder makes these well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Adobe Experience Manager, Drupal and WordPress among them.
What this rests on. Schema App’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
WordLift, Schema.dev, Schemantra and Schema Pro
The 4 tools Schema App is most often weighed against, with where each one differs from it.
- 1.6GPA
WordLift
From $879/mo
Knowledge graph, schema markup and AI content for search and AI.
- Schema App also covers reports.
- WordLift also covers rank tracking, content optimization and internal linking.
- 2.8GPA
Schema.dev
Free
Free point-and-click schema markup builder for Chrome.
- Schema.dev has a free plan. Schema App does not.
- Only Schema App lists a web app.
- Only Schema.dev lists a browser extension.
- 2.6GPA
Schemantra
Free
Free web-based JSON-LD generator for every schema.org type.
- Schemantra has a free plan. Schema App does not.
- Schema App also covers reports and AI search visibility.
- Schemantra also covers no-code.
- 1.8GPA
Schema Pro
From $79/yr
WordPress plugin for adding schema markup across a site by rules.
- Schema Pro can be bought with a one-time purchase.
- Schema App also covers reports and AI search visibility.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Schema App free?
No. Schema App is a paid product.
What platforms does Schema App work on?
Schema App is available on Web.
Does Schema App have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Schema App is listed for Web.
Does Schema App have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Schema App is listed for Web.
Is Schema App open source?
Schema App is not described as open source on its own site, as read on Oct 23, 2026.
What does Schema App integrate with?
Schema App's listing names Adobe Experience Manager, Drupal, WordPress, Shopify, Cloudflare, Akamai, Google Tag Manager and Google Search Console.
Who makes Schema App?
Schema App is made by Hunch Manifest Inc. It dates from 2016.
What are the alternatives to Schema App?
The closest alternatives to Schema App in our directory are WordLift, Schema.dev, Schemantra and Schema Pro.
How does Schema App compare with other technical SEO tools?
Schema App's GPA of 1.8 is higher than 5 of the 83 other technical SEO tools we grade, and level with 4.
Could I make my own version of Schema App?
The plain part of Schema App you could make: schema markup and reports.
Where this guide comes from
The prices, plans, platforms and features were read from Schema App’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Schema App's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Hunch Manifest Inc. Prices change, so check schemaapp.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Schema App, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/schema-app
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Schema App: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/schema-app
Know someone choosing between technical SEO tools?
Send them this guide: toolgpa.com/tools/schema-app/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded technical SEO tools after Schema App, each with an Insider's Guide of its own.
- Technical SEO & Site Audits Insider's GuideEvery one of the 84 technical SEO tools we grade, compared
- Lighthouse Insider's GuideGoogle's open-source audit of page speed, accessibility and SEO3.2 GPA
- PageSpeed Insights Insider's GuideFree Google speed test with real-user Core Web Vitals and Lighthouse3.2 GPA
- Yellow Lab Tools Insider's GuideFree open-source audit of a page's speed and front-end code3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Schema App’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Schema App is a trademark of its owner, and this guide is not made, paid for or approved by Hunch Manifest Inc. Prices and plans change: check schemaapp.com before you buy.