The Schema Plus for SEO Insider’s Guide
Everything we know about Schema Plus for SEO in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Schema Plus for SEO
The Insider’s Guide
Shopify JSON-LD app for product, review and merchant listing schema
Every plan, grade, refund rule and rival among SEO plugins and apps, read from Schema Plus for SEO’s own pages.
Made by SchemaPlus Inc · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Schema Plus for SEO’s own pages, its app-store listings and our grades. Every fact in it is on Schema Plus for SEO’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 7 of the 78 other SEO plugins and apps we grade
Schema Plus, listed on the Shopify App Store as Schema Plus - AI & SEO JSON-LD, adds structured data to a Shopify store for Google rich results and AI search. It covers products and reviews from apps such as Judge.me, Yotpo and Okendo, then store pages, merchant listings, local business, FAQ, video and recipe markup on higher plans, and fixes missing, duplicate or conflicting schema. There is no free plan.
To get you started, here are 9 things to know about Schema Plus for SEO, taken from its own pages and our grades.
Every plan comes with a setup call, and the listing mentions an onboarding meeting too, so expect some setting up.
- 1
Best for Shopify schema with review stars and setup help
Schema Plus adds JSON-LD to a Shopify store, with ratings pulled from review apps such as Judge.me and Yotpo, fixes for missing or duplicate markup, and a free setup call on every plan.
- 2
Paid plans start at $10.99 a month
As its pricing page puts it: $10.99 per month for up to 5 products, billed every 30 days.
- 3
You can try it first
14-day free trial on every plan
- 4
It runs on Web
Web.
- 5
Product and review schema
JSON-LD for products with ratings pulled from review apps including AliExpress reviews, Judge.me, Junip, Loox, Okendo, Reviews.io, Ryviu, Stamped and Yotpo.
- 6
Store and blog schema
From Essential, organization, collection, store page, blog, blog post, search box and breadcrumb markup.
- 7
Merchant listings and local business
Premium adds Google merchant listing markup with shipping and return policies, plus local business schema.
- 8
A 2.0 GPA, above 7 of 78
That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Schema Plus for SEO you could make: schema markup. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Schema Plus for SEO at a glance
- Pricing
- Free trial, from $10.99 per month for up to 5 products, billed every 30 days
- Free plan
- No
- Free trial
- 14-day free trial on every plan
- Runs on
- Web
- Made by
- SchemaPlus Inc, since 2018
- Category
- SEO Plugins & Apps
- Our grade
- 2.0 GPA, fair
The report card
Best for Shopify schema with review stars and setup help
Schema Plus adds JSON-LD to a Shopify store, with ratings pulled from review apps such as Judge.me and Yotpo, fixes for missing or duplicate markup, and a free setup call on every plan. There's no free plan, the $10.99 plan covers only 5 products, and merchant listings and FAQ schema need $34.99 a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Lite is $10.99 a month but covers only 5 products, so most stores start at Essential, $20.99 for 250, at the top of this category's dearer quarter. Merchant listings and FAQ schema need Premium at $34.99, inside the dearest tenth. |
| Free plan and trial | C | No free plan, but every plan has a 14-day free trial before billing every 30 days begins. |
| Features | C | Product and review schema, then store, blog and breadcrumb markup, merchant listings, local business, FAQ, video and recipe schema, with fixes for missing or duplicate markup. It does schema fully, but that's a smaller job. |
| Ease of use | C | No rating on record. Every plan comes with a setup call, and the listing mentions an onboarding meeting too, so expect some setting up. |
| Platforms and integrations | B | Web only, inside Shopify. It connects to Search Console and pulls ratings from Judge.me, Yotpo, Okendo, Stamped, Loox, Junip and Growave. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Schema Plus for SEO is for
- Fits if you use a review app and want those star ratings in your product schema
- Works for stores fixing schema errors flagged in Search Console
Who it is not for
- Not for you if you want a free plan, as there's only a 14-day trial
- Tight if you have more than 5 products, as Lite stops there and Essential is $20.99 a month
- Pricey if you want merchant listings, local business or FAQ schema, which need Premium at $34.99 a month
- Watch out: organization, collection, blog and breadcrumb schema aren't on Lite
- Too light for your whole SEO setup, as it adds schema only, and only on Shopify
Good to know
Good for
- Shopify stores with a review app that want star ratings in Google
- Stores fixing schema errors flagged in Google Search Console
- Merchants who want someone to help with setup on a call
Worth knowing
- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan, and Lite covers only 5 products; Essential covers 250 and Premium has no limit.
- Merchant listings, shipping and return policy, local business, FAQ, video and recipe schema need Premium at $34.99 a month.
- Organization, collection, blog and breadcrumb schema are not on Lite; they start at Essential.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$10.99
A month to start
Schema Plus for SEO is a paid product with a free trial, starting at $10.99 per month for up to 5 products, billed every 30 days.
Lite
$10.99
per month for up to 5 products, billed every 30 days
Product and review schema for up to 5 products, with review apps such as Judge.me, Loox, Okendo and Yotpo. 24/7 chat and a free setup call.
Essential
$20.99
per month for up to 250 products, billed every 30 days
Product and review schema for 250 products, plus organization, blog, post, collection, store page, search box and breadcrumb schema.
Premium
$34.99
per month, billed every 30 days
Unlimited products, merchant listings, shipping and return policy, local business, video, recipe and FAQ schema, and a Search Console report.
Trying it first
14-day free trial on every plan
Read from apps.shopify.com on Oct 23, 2026.
Ways to pay less
Annual discount
Save 20% with yearly billing
The listing offers Lite at $105.50 a year, Essential at $201.50 and Premium at $335.90, which it says saves 20% against paying every 30 days.
Stated on apps.shopify.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Shopify JSON-LD app for product, review and merchant listing schema. Here is what it does, as its own site describes it, and what it covers: AI search visibility, schema markup.
It does schema fully, but that's a smaller job.
- Product and review schema
- JSON-LD for products with ratings pulled from review apps including AliExpress reviews, Judge.me, Junip, Loox, Okendo, Reviews.io, Ryviu, Stamped and Yotpo.
- Store and blog schema
- From Essential, organization, collection, store page, blog, blog post, search box and breadcrumb markup.
- Merchant listings and local business
- Premium adds Google merchant listing markup with shipping and return policies, plus local business schema.
- FAQ, video and recipe schema
- Premium also covers FAQ, video and recipe markup, which the vendor pitches for Google rich results and AI search answers.
- Error and duplicate fixes
- Aims to resolve Search Console errors caused by missing or incorrect schema, and to remove duplicate or conflicting markup.
- Setup help and support
- Every plan includes a free setup call and 24/7 chat and email support; the listing also mentions a face-to-face onboarding meeting.
Where it runs
- Web
What it works with
- Google Search Console
- Judge.me
- Yotpo
- Okendo
- Stamped
- Loox
- Junip
- Growave
Schema Plus for SEO is made by SchemaPlus Inc, and has been around since 2018.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/78
Other SEO plugins and apps it is graded above
Schema Plus for SEO's GPA of 2.0 is higher than 7 of the 78 other SEO plugins and apps we grade, and level with 10.
It stands best on platforms and integrations (B, above 31 of 78) and worst on value for money (D, above 0).
Its paid plans start at $10.99 a month, against a middle price of $9.99 for the category: 31 of the 58 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 15 tools score higher and cost less.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Schema Plus for SEO’s own letter is outlined.
- DValue for moneyAbove 0 of 78
- CFree plan and trialAbove 8 of 78
- CFeaturesAbove 9 of 78
- CEase of useAbove 0 of 78
- BPlatforms and integrationsAbove 31 of 78
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. Schema Plus for SEO is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Schema Plus for SEO you could make: schema markup. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 61 of the 78 other SEO plugins and apps grade higher. It costs $131.88 a year.
What you could make
- Schema markup: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google Search Console, Judge.me and Yotpo among them.
What this rests on. Schema Plus for SEO’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Webrex SEO, JSON-LD for SEO, SearchPie, Smart SEO and Avada SEO Suite
The 5 tools Schema Plus for SEO is most often weighed against, with where each one differs from it.
- 2.8GPA
Webrex SEO
Free plan · from $9.99/mo
Shopify schema app for product rich results and AI-ready FAQ markup.
- Webrex SEO has a free plan. Schema Plus for SEO does not, though it has a free trial.
- 2.2GPA
JSON-LD for SEO
Free trial · from $399/yr
Shopify structured data app for rich results and Merchant Center.
- 2.4GPA
SearchPie
Free plan · from $39/mo
Shopify SEO app for schema, meta tags, indexing and page speed.
- SearchPie has a free plan. Schema Plus for SEO does not, though it has a free trial.
- Schema Plus for SEO also covers AI search visibility.
- SearchPie also covers keyword research, site audit and page speed.
- 2.4GPA
Smart SEO
Free plan · from $14.99/mo
Shopify SEO app for AI meta tags, image optimization and JSON-LD.
- Smart SEO has a free plan. Schema Plus for SEO does not, though it has a free trial.
- Smart SEO also covers site audit, backlink analysis and page speed.
- 2.2GPA
Avada SEO Suite
Free plan · from $34.95/mo
Shopify SEO app with AI audits, image compression and speed tools.
- Avada SEO Suite has a free plan. Schema Plus for SEO does not, though it has a free trial.
- Schema Plus for SEO also covers AI search visibility.
- Avada SEO Suite also covers keyword research, site audit and page speed.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Schema Plus for SEO free?
No, Schema Plus for SEO is a paid product, but you can try it first. 14-day free trial on every plan.
How much does Schema Plus for SEO cost?
Schema Plus for SEO lists 3 plans. Lite: $10.99 per month for up to 5 products, billed every 30 days.
What platforms does Schema Plus for SEO work on?
Schema Plus for SEO is available on Web.
Does Schema Plus for SEO offer any discounts?
Schema Plus for SEO publicly lists the following: Save 20% with yearly billing.
Does Schema Plus for SEO have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Schema Plus for SEO is listed for Web.
Does Schema Plus for SEO have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Schema Plus for SEO is listed for Web.
Is Schema Plus for SEO open source?
Schema Plus for SEO is not described as open source on its own site, as read on Oct 23, 2026.
What does Schema Plus for SEO integrate with?
Schema Plus for SEO's listing names Google Search Console, Judge.me, Yotpo, Okendo, Stamped, Loox, Junip and Growave.
Who makes Schema Plus for SEO?
Schema Plus for SEO is made by SchemaPlus Inc. It dates from 2018.
What are the alternatives to Schema Plus for SEO?
The closest alternatives to Schema Plus for SEO in our directory are Webrex SEO, JSON-LD for SEO, SearchPie, Smart SEO and Avada SEO Suite.
How does Schema Plus for SEO compare with other SEO plugins and apps?
Schema Plus for SEO's GPA of 2.0 is higher than 7 of the 78 other SEO plugins and apps we grade, and level with 10.
Is Schema Plus for SEO good value for money?
ToolGPA grades Schema Plus for SEO D for value for money. Its paid plans start at $10.99 a month, against a middle price of $9.99 for the category: 31 of the 58 others that charge start lower.
Could I make my own version of Schema Plus for SEO?
The plain part of Schema Plus for SEO you could make: schema markup. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Schema Plus for SEO’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Schema Plus's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SchemaPlus Inc. Prices change, so check apps.shopify.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Schema Plus for SEO, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/schema-plus-for-seo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Schema Plus for SEO: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/schema-plus-for-seo
Know someone choosing between SEO plugins and apps?
Send them this guide: toolgpa.com/tools/schema-plus-for-seo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO plugins and apps after Schema Plus for SEO, each with an Insider's Guide of its own.
- SEO Plugins & Apps Insider's GuideEvery one of the 79 SEO plugins and apps we grade, compared
- Slim SEO Insider's GuideWordPress SEO plugin that sets meta tags and schema with no setup3.4 GPA
- SmartCrawl Insider's GuideWordPress SEO plugin from WPMU DEV with audits, schema and autolinks3.2 GPA
- XML Sitemap Generator for Google Insider's GuideFree WordPress plugin that builds and updates XML and HTML sitemaps3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Schema Plus for SEO’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Schema Plus for SEO is a trademark of its owner, and this guide is not made, paid for or approved by SchemaPlus Inc. Prices and plans change: check apps.shopify.com before you buy.