The Selligent Insider’s Guide
Everything we know about Selligent in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Selligent
The Insider’s Guide
Multichannel marketing automation now sold by Zeta Global
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Selligent’s own pages.
Made by Zeta Global · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Selligent’s own pages, its app-store listings and our grades. Every fact in it is on Selligent’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 12 of the 102 other email marketing and newsletter tools we grade
Selligent is a marketing automation platform for building audiences, multichannel journeys and reports. Its old website address now redirects to a Selligent page on Zeta Global's site, where it is presented as a Zeta product with a demo request form. It is sold through sales rather than self-serve.
To get you started, here are 7 things to know about Selligent, taken from its own pages and our grades.
Implementation with in-house experts and partners means setup is not self-serve.
- 1
Best for marketing automation now sold as a Zeta Global product
Its old site now redirects to Zeta Global, no prices are published, and the product may be folded into Zeta's wider offering.
- 2
It runs on Web
Web.
- 3
Audience building
A visual interface for building audiences from customer data, with AI-driven recommendations.
- 4
Multichannel journeys
Block-based responsive content templates and custom journey flows across channels.
- 5
Reporting
Real-time reporting with drill-downs to spot trends across campaigns.
- 6
A 1.8 GPA, above 12 of 102
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Selligent you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
Selligent at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Zeta Global
- Category
- Email Marketing & Newsletters
- Our grade
- 1.8 GPA, weak
The report card
Best for marketing automation now sold as a Zeta Global product
Selligent is a marketing automation platform for audiences, multichannel journeys and reports, with connectors for Salesforce, Dynamics, Shopify and Magento. Its old site now redirects to Zeta Global, no prices are published, and the product may be folded into Zeta's wider offering.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price on record; the page offers a demo request form only. So a C. |
| Free plan and trial | F | No free plan or trial is listed on the page, only a demo request form. |
| Features | C | Audience building, multichannel journeys, reporting and connectors, with multi-brand use. Implementation is described as done with experts and partners. |
| Ease of use | C | No store rating on record. Implementation with in-house experts and partners means setup is not self-serve. |
| Platforms and integrations | B | Web only, with a real connector list: Salesforce, Microsoft Dynamics, Sugar CRM, Shopify and Magento. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Selligent is for
- Fits if you run a large multi-brand programme and want help from implementation experts
- Works for teams on Salesforce or Dynamics that need connectors
Who it is not for
- Skip it if you want a price, as none is published
- Not for you if you want a free plan or trial
- Watch out: the product sits on Zeta Global's site and may be folded into Zeta's wider offering
- Too heavy for a small team, since implementation is done with experts and partners
Good to know
Good for
- Brands operating in several countries and languages that need local support
- Teams that want privacy-focused automation and compliance support
Worth knowing
- No prices are published; the page offers a demo request form only.
- The product now sits on Zeta Global's website, so it may be folded into Zeta's wider offering over time.
- Implementation is described as done with in-house experts and partners.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Selligent's current pricing could not be confirmed from its own site.
No price on record; the page offers a demo request form only.
We could not confirm Selligent’s current prices from its own site, so this guide lists no plans. zetaglobal.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Multichannel marketing automation now sold by Zeta Global. Here is what it does, as its own site describes it, and what it covers: AI features, marketing automation, workflow automation, reports, email campaigns.
Audience building, multichannel journeys, reporting and connectors, with multi-brand use.
- Audience building
- A visual interface for building audiences from customer data, with AI-driven recommendations.
- Multichannel journeys
- Block-based responsive content templates and custom journey flows across channels.
- Reporting
- Real-time reporting with drill-downs to spot trends across campaigns.
- Connectors
- Connectors listed for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify and Magento.
- Multi-brand and regional use
- Multi-brand management, multiple geographies and languages, and user rights management.
Where it runs
- Web
What it works with
- Salesforce
- Microsoft Dynamics
- Sugar CRM
- Shopify
- Magento
Selligent is made by Zeta Global.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
12/102
Other email marketing and newsletter tools it is graded above
Selligent's GPA of 1.8 is higher than 12 of the 102 other email marketing and newsletter tools we grade, and level with 12.
It stands best on platforms and integrations (B, above 31 of 102) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 103 email marketing and newsletter tools we grade, cut by the letter each got. Selligent’s own letter is outlined.
- CValue for moneyAbove 21 of 102
- FFree plan and trialAbove 0 of 102
- CFeaturesAbove 4 of 102
- CEase of useAbove 11 of 102
- BPlatforms and integrationsAbove 31 of 102
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Selligent you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 78 of the 102 other email marketing and newsletter tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Connections to other products, each kept working as those products change.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Selligent’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Zeta Global, Dotdigital and Acoustic
The 3 tools Selligent is most often weighed against, with where each one differs from it.
- 1.8GPA
Zeta Global
Paid
Enterprise email and mobile messaging on a customer data platform.
- Selligent also covers workflow automation.
- Zeta Global also covers sMS marketing.
- 2.0GPA
Dotdigital
Paid
Cross-channel marketing automation for ecommerce and B2B teams.
- Selligent also covers workflow automation and reports.
- Dotdigital also covers sMS marketing and whatsApp messaging.
- 1.6GPA
Acoustic
Paid
Real-time customer engagement platform across email, SMS and push.
- Selligent also covers workflow automation and reports.
- Acoustic also covers sMS marketing, whatsApp messaging and session replay.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Selligent free?
No. Selligent is a paid product.
What platforms does Selligent work on?
Selligent is available on Web.
Does Selligent have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Selligent is listed for Web.
Does Selligent have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Selligent is listed for Web.
Is Selligent open source?
Selligent is not described as open source on its own site, as read on Nov 13, 2026.
What does Selligent integrate with?
Selligent's listing names Salesforce, Microsoft Dynamics, Sugar CRM, Shopify and Magento.
Who makes Selligent?
Selligent is made by Zeta Global.
What are the alternatives to Selligent?
The closest alternatives to Selligent in our directory are Zeta Global, Dotdigital and Acoustic.
How does Selligent compare with other email marketing and newsletter tools?
Selligent's GPA of 1.8 is higher than 12 of the 102 other email marketing and newsletter tools we grade, and level with 12.
Could I make my own version of Selligent?
To replace Selligent you would be making email sent in volume that still reaches the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Selligent’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Selligent's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Zeta Global. Prices change, so check zetaglobal.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Selligent, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/selligent
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Selligent: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/selligent
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/selligent/guide
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See our other guides
The best-graded email marketing and newsletter tools after Selligent, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 103 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- Mailrelay Insider's GuideEmail marketing with a large free plan and SMS and WhatsApp add-ons3.0 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Selligent’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Selligent is a trademark of its owner, and this guide is not made, paid for or approved by Zeta Global. Prices and plans change: check zetaglobal.com before you buy.