The Sellm Insider’s Guide
Everything we know about Sellm in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Sellm
The Insider’s Guide
Weekly AI search tracking that runs each prompt ten times per engine
Every plan, grade, refund rule and rival among AI search visibility tools, read from Sellm’s own pages.
Made by Sellm · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Sellm’s own pages, its app-store listings and our grades. Every fact in it is on Sellm’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 29 of the 157 other AI search visibility tools we grade
Sellm tracks how often a brand is recommended, in what order and with what sentiment for set prompts in ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Microsoft Copilot, across countries and languages. Each prompt is run ten times per engine every week to smooth out answers that vary, and the results come with the URLs cited and an optimization guide. Plans include API access and an MCP server.
To get you started, here are 9 things to know about Sellm, taken from its own pages and our grades.
White-label reports and multi-brand tracking need the custom Agency plan, so agencies will be talking to sales.
- 1
Best for steadier numbers from repeated prompt runs
But checks are weekly, not daily, each engine and region uses up prompts, and the free trial lasts three days.
- 2
Paid plans start at $89 a month
As its pricing page puts it: $89 per month for 200 prompts checked weekly.
- 3
You can try it first
3-day free trial of the Essential plan
- 4
It runs on Web
Web.
- 5
Six AI engines
Tracks ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Microsoft Copilot, with every engine and region on each plan.
- 6
Ten runs per prompt
Runs each prompt ten times per engine every week and reports the share of runs that name the brand, rather than a single answer.
- 7
Position, sentiment and share of voice
Shows where the brand ranks among recommended options, the tone of mentions and how competitors compare.
- 8
A 2.0 GPA, above 29 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Sellm you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Sellm at a glance
- Pricing
- Free trial, from $89 per month for 200 prompts checked weekly
- Free plan
- No
- Free trial
- 3-day free trial of the Essential plan
- Runs on
- Web
- Made by
- Sellm
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.0 GPA, fair
The report card
Best for steadier numbers from repeated prompt runs
Sellm runs each of your prompts ten times per engine every week, across ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Copilot, and every plan gets all engines and regions plus an API. But checks are weekly, not daily, each engine and region uses up prompts, and the free trial lasts three days. White-label reports and multi-brand tracking need the custom Agency plan, so agencies will be talking to sales.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Essential is $89 a month for 200 prompts checked weekly, with every engine and region. That's above this category's middle of $49 but below the dearer quarter of $95, and each engine and region counts against the 200. |
| Free plan and trial | D | No free plan, and the free trial of Essential lasts only 3 days. |
| Features | C | Six engines, ten runs per prompt, list position, sentiment, share of voice, cited URLs, page audits and opportunity finding. The gap is in its own listing: prompts are re-checked weekly, and only the custom Agency plan sets its own schedule. |
| Ease of use | C | No rating on record. Prompts count once per engine and region, so working out how far the allowance goes takes a few sums. |
| Platforms and integrations | B | Web only, with an API and an MCP server from the Essential plan, so the data can go straight into your own tools. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Sellm is for
- Fits if single AI answers feel too random and you want each prompt run ten times
- Works for teams that want an API and an MCP server on the entry plan
Who it is not for
- Skip it if you need daily numbers, as checks are weekly unless you're on the custom Agency plan
- Tight if you track many engines and regions, since each one uses up prompts
- Not for you if three days is too short to judge a tool, as that's the whole trial
- Too light for agencies: white-label reports and multi-brand monitoring need the custom Agency plan
- Pricey if 200 prompts runs out, as the next step is Pro at $249 a month
Good to know
Good for
- Teams that want steadier visibility numbers from repeated runs
- Brands tracking several countries and languages
- Developers who want AI visibility data through an API on the entry plan
Worth knowing
- Prompts are re-checked weekly, not daily; only the custom Agency plan can choose its own schedule.
- Usage counts each prompt once per engine and region, so tracking many engines or countries uses the allowance faster.
- The free trial is 3 days and covers the Essential plan only.
- White-label reports and multi-brand monitoring need the custom Agency plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$89
A month to start
Sellm is a paid product with a free trial, starting at $89 per month for 200 prompts checked weekly.
Essential
$89
per month for 200 prompts checked weekly
2,000+ AI queries a week (each prompt run 10 times), all engines and regions, optimization guide, API access and email support.
Pro
$249
per month for 1,000 prompts checked weekly, billed monthly
10,000+ AI queries a week, advanced reporting and analytics, priority email support.
Agency
Custom
Unlimited prompts on your own schedule, 5, 10 or 20 runs per query, multi-brand monitoring, white-label reports and Slack support.
Enterprise
Custom
Everything in Agency plus a dedicated account manager, custom integrations, SLA guarantees and phone support.
Trying it first
3-day free trial of the Essential plan
Read from sellm.io on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Weekly AI search tracking that runs each prompt ten times per engine. Here is what it does, as its own site describes it, and what it covers: public API, reports, AI search visibility.
Six engines, ten runs per prompt, list position, sentiment, share of voice, cited URLs, page audits and opportunity finding.
- Six AI engines
- Tracks ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Microsoft Copilot, with every engine and region on each plan.
- Ten runs per prompt
- Runs each prompt ten times per engine every week and reports the share of runs that name the brand, rather than a single answer.
- Position, sentiment and share of voice
- Shows where the brand ranks among recommended options, the tone of mentions and how competitors compare.
- Citation tracking
- Lists the URLs and channels each engine cites for a prompt, so you can see where to get your brand placed.
- Opportunity discovery and audits
- Highlights prompts with high volume and low competition, and audits pages for the signals Sellm links to being cited.
- API and MCP
- An API and MCP server give access to projects, prompts and analyses from your own tools, from the Essential plan.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Sellm is made by Sellm.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
29/157
Other AI search visibility tools it is graded above
Sellm's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
It stands best on platforms and integrations (B, above 51 of 157) and worst on free plan and trial (D, above 23).
Its paid plans start at $89 a month, against a middle price of $59 for the category: 94 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 18 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Sellm’s own letter is outlined.
- CValue for moneyAbove 19 of 157
- DFree plan and trialAbove 23 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Sellm is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Sellm you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $1,068 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- An API that other software can build on.
What this rests on. Sellm’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Peec AI, Otterly.AI, Profound, Promptmonitor and LLMrefs
The 5 tools Sellm is most often weighed against, with where each one differs from it.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- Peec AI also covers web analytics.
- 2.4GPA
Otterly.AI
Free trial · from $25/mo
Daily brand and citation tracking across AI search engines.
- Otterly.AI also covers site audit.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- Sellm also covers reports.
- Profound also covers AI agents, web analytics and content optimization.
- 2.2GPA
Promptmonitor
Free trial · from $33/mo
AI search tracking in 8 models, with citations and publisher contacts.
- Sellm also covers reports.
- Promptmonitor also covers content optimization, link outreach and log file analysis.
- 2.2GPA
LLMrefs
Free trial · from $79/mo
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Sellm free?
No, Sellm is a paid product, but you can try it first. 3-day free trial of the Essential plan.
How much does Sellm cost?
Sellm lists 4 plans. Essential: $89 per month for 200 prompts checked weekly.
What platforms does Sellm work on?
Sellm is available on Web.
Does Sellm have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Sellm is listed for Web.
Does Sellm have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Sellm is listed for Web.
Is Sellm open source?
Sellm is not described as open source on its own site, as read on Oct 23, 2026.
Does Sellm have an API?
Yes. Sellm offers a public API, according to its own site.
Who makes Sellm?
Sellm is made by a company of the same name.
What are the alternatives to Sellm?
The closest alternatives to Sellm in our directory are Peec AI, Otterly.AI, Profound, Promptmonitor and LLMrefs.
How does Sellm compare with other AI search visibility tools?
Sellm's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
Is Sellm good value for money?
ToolGPA grades Sellm C for value for money. Its paid plans start at $89 a month, against a middle price of $59 for the category: 94 of the 128 others that charge start lower.
Could I make my own version of Sellm?
The plain part of Sellm you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Sellm’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Sellm's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Sellm. Prices change, so check sellm.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Sellm, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sellm
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Sellm: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/sellm
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/sellm/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after Sellm, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Sellm’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Sellm is a trademark of its owner, and this guide is not made, paid for or approved by Sellm. Prices and plans change: check sellm.io before you buy.