Peec AI vs Sellm (2026): which should you pick?
As of Oct 23, 2026, Peec AI grades higher than Sellm: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Peec AI grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Peec AI
AI search analytics that tracks brand prompts across AI models
Sellm
Weekly AI search tracking that runs each prompt ten times per engine
Which one is for you
Pick Peec AI if
- Fits if your whole team needs a login, since users are unlimited on every plan
- Works for shops that want win rates per product in AI shopping answers, from a Shopify or CSV catalog
Look elsewhere if
- Tight if you want more than 3 AI models, as each extra one costs $30 to $140 a month
- Skip it if you need Claude, Grok or DeepSeek tracked, which only Enterprise covers
- Not for you if you need the API or SSO without an Enterprise contract, billed annually
- Watch out: Looker Studio and multi-country tracking start on Advanced at $495, and the trial's length isn't stated
- Watch out: agencies are priced separately, on their own bundle page
Pick Sellm if
- Fits if single AI answers feel too random and you want each prompt run ten times
- Works for teams that want an API and an MCP server on the entry plan
Look elsewhere if
- Skip it if you need daily numbers, as checks are weekly unless you're on the custom Agency plan
- Tight if you track many engines and regions, since each one uses up prompts
- Not for you if three days is too short to judge a tool, as that's the whole trial
- Too light for agencies: white-label reports and multi-brand monitoring need the custom Agency plan
- Pricey if 200 prompts runs out, as the next step is Pro at $249 a month
How we grade them
| 2.2GPAPeec AIFair | 2.0GPASellmFair | |
|---|---|---|
| Value for money | CStarter is $95 a month for 50 prompts on 3 models, billed monthly, with 15% off yearly. That's inside this category's usual range, just under the dearer quarter at $99, but each extra model costs $30 to $140 a month. | CEssential is $89 a month for 200 prompts checked weekly, with every engine and region. That's above this category's middle of $49 but below the dearer quarter of $95, and each engine and region counts against the 200. |
| Free plan and trial | CNo free plan. There's a free trial, but the pricing page doesn't say how long it lasts. | DNo free plan, and the free trial of Essential lasts only 3 days. |
| Features | CVisibility, position, sentiment and share of voice, with source analytics, fact-checking, AI shopping tracking and crawler logs. The gap the listing names: self-serve plans watch 3 models, Perplexity is an add-on, and Claude, Grok and DeepSeek are Enterprise only. | CSix engines, ten runs per prompt, list position, sentiment, share of voice, cited URLs, page audits and opportunity finding. The gap is in its own listing: prompts are re-checked weekly, and only the custom Agency plan sets its own schedule. |
| Ease of use | CNo rating on record. You pick prompts, models and competitors, and work out which add-on models you need, before the daily scores mean much. | CNo rating on record. Prompts count once per engine and region, so working out how far the allowance goes takes a few sums. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Shopify, Cloudflare, Vercel, Akamai, WordPress and CloudFront, with Looker Studio from Advanced. The API and SSO come with Enterprise. | BWeb only, with an API and an MCP server from the Essential plan, so the data can go straight into your own tools. |
| Best for | in-house teams starting to measure AI search | steadier numbers from repeated prompt runs |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Peec AI and Sellm. How we grade
Price against what you get
Peec AI starts at $95 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sellm starts at $89 a month and scores 2.3.
They score the same, and Sellm starts $6 a month lower. Of the other AI search visibility tools on the chart, 19 score higher than Peec AI for less, and 18 score higher than Sellm for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Peec AI also covers web analytics.
At a glance
| Peec AI | Sellm | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $95 per month for 50 prompts on 3 AI models, billed monthly | $89 per month for 200 prompts checked weekly |
| Free plan | None | None |
| Free trial | Free trial offered; the pricing page does not state its length | 3-day free trial of the Essential plan |
| Web | ||
| Made by | Peec AI | Sellm |
| Price read from | peec.ai | sellm.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Peec AI
- Self-serve plans track 3 AI models; each extra model is an add-on of $30, $70 or $140 a month depending on plan.
- Claude, Grok, DeepSeek, Qwen, Mistral and Meta models are listed only on Enterprise; Perplexity appears among the add-on models.
- API access and single sign-on come only with Enterprise.
- Agencies have separate bundle pricing on their own page.
Sellm
- Prompts are re-checked weekly, not daily; only the custom Agency plan can choose its own schedule.
- Usage counts each prompt once per engine and region, so tracking many engines or countries uses the allowance faster.
- The free trial is 3 days and covers the Essential plan only.
- White-label reports and multi-brand monitoring need the custom Agency plan.
Key features
Peec AI
- Visibility, position and sentiment
- Daily scores for how often a brand appears, its position in the answer, sentiment and share of voice, measured against competitors.
- Source analytics
- Shows the domains and URLs AI answers retrieve and cite, classifies them as competitor, editorial, reference or UGC, and flags gaps where only rivals appear.
- Brand perception and fact-checking
- Scores what AI answers say a brand is known for, groups recurring objections, and checks claims in answers against facts you set.
- AI Shopping tracking
- Upload a product catalog from Shopify or a CSV to track visibility and win rate per product in AI shopping answers.
- Agent analytics
- Audits which AI bots robots.txt allows and logs AI crawler hits and AI referral visits from CDNs and hosts such as Cloudflare, Vercel and Akamai.
- Looker Studio, API and MCP
- Data flows to Looker Studio from Advanced, and to custom pipelines or AI assistants through the API and an MCP server.
Sellm
- Six AI engines
- Tracks ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Microsoft Copilot, with every engine and region on each plan.
- Ten runs per prompt
- Runs each prompt ten times per engine every week and reports the share of runs that name the brand, rather than a single answer.
- Position, sentiment and share of voice
- Shows where the brand ranks among recommended options, the tone of mentions and how competitors compare.
- Citation tracking
- Lists the URLs and channels each engine cites for a prompt, so you can see where to get your brand placed.
- Opportunity discovery and audits
- Highlights prompts with high volume and low competition, and audits pages for the signals Sellm links to being cited.
- API and MCP
- An API and MCP server give access to projects, prompts and analyses from your own tools, from the Essential plan.
Plans
Peec AI
Starter$95
per month for 50 prompts on 3 AI models, billed monthly
Daily tracking, 1 project, unlimited users and chat support. Models are picked from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI.
Pro$245
per month for 150 prompts on 3 AI models, billed monthly
Daily tracking, 2 projects, unlimited users and chat and email support.
Advanced$495
per month for 350 prompts on 3 AI models, billed monthly
Daily tracking, 5 projects, tracking in several countries and the Looker Studio connector.
EnterpriseCustom
Billed annually. All models, up to 13 tracked, including Claude, Perplexity, Grok and DeepSeek; unlimited projects, custom prompts, API access and SSO.
Sellm
Essential$89
per month for 200 prompts checked weekly
2,000+ AI queries a week (each prompt run 10 times), all engines and regions, optimization guide, API access and email support.
Pro$249
per month for 1,000 prompts checked weekly, billed monthly
10,000+ AI queries a week, advanced reporting and analytics, priority email support.
AgencyCustom
Unlimited prompts on your own schedule, 5, 10 or 20 runs per query, multi-brand monitoring, white-label reports and Slack support.
EnterpriseCustom
Everything in Agency plus a dedicated account manager, custom integrations, SLA guarantees and phone support.
Ways to pay less
Peec AI
- Annual discount
15% off with annual billing
Peec AI's pricing FAQ says customers who choose annual billing get a 15% discount.
Sellm
No public discounts listed.
Common questions
Which is cheaper, Peec AI or Sellm?
As of Oct 23, 2026, Sellm is cheaper to start with: $89 a month, against $95 a month for Peec AI. Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly, and Sellm starts at $89 per month for 200 prompts checked weekly.
Which has a free plan, Peec AI or Sellm?
As of Oct 23, 2026, neither Peec AI nor Sellm has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.