Profound vs Sellm (2026): which should you pick?
As of Oct 23, 2026, Profound grades higher than Sellm: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Profound grades higher on the free plan and features. Sellm grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Sellm
Weekly AI search tracking that runs each prompt ten times per engine
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick Sellm if
- Fits if single AI answers feel too random and you want each prompt run ten times
- Works for teams that want an API and an MCP server on the entry plan
Look elsewhere if
- Skip it if you need daily numbers, as checks are weekly unless you're on the custom Agency plan
- Tight if you track many engines and regions, since each one uses up prompts
- Not for you if three days is too short to judge a tool, as that's the whole trial
- Too light for agencies: white-label reports and multi-brand monitoring need the custom Agency plan
- Pricey if 200 prompts runs out, as the next step is Pro at $249 a month
How we grade them
| 2.2GPAProfoundFair | 2.0GPASellmFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | CEssential is $89 a month for 200 prompts checked weekly, with every engine and region. That's above this category's middle of $49 but below the dearer quarter of $95, and each engine and region counts against the 200. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | DNo free plan, and the free trial of Essential lasts only 3 days. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | CSix engines, ten runs per prompt, list position, sentiment, share of voice, cited URLs, page audits and opportunity finding. The gap is in its own listing: prompts are re-checked weekly, and only the custom Agency plan sets its own schedule. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo rating on record. Prompts count once per engine and region, so working out how far the allowance goes takes a few sums. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb only, with an API and an MCP server from the Essential plan, so the data can go straight into your own tools. |
| Best for | big brands tracking AI answers on many engines | steadier numbers from repeated prompt runs |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and Sellm. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sellm starts at $89 a month and scores 2.3.
Profound scores higher, and starts $10 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 18 score higher than Sellm for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents, web analytics and content optimization.
- Sellm also covers reports.
At a glance
| Profound | Sellm | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $89 per month for 200 prompts checked weekly |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | 3-day free trial of the Essential plan |
| Web | ||
| Made by | Profound | Sellm |
| Price read from | tryprofound.com | sellm.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Sellm
- Prompts are re-checked weekly, not daily; only the custom Agency plan can choose its own schedule.
- Usage counts each prompt once per engine and region, so tracking many engines or countries uses the allowance faster.
- The free trial is 3 days and covers the Essential plan only.
- White-label reports and multi-brand monitoring need the custom Agency plan.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Sellm
- Six AI engines
- Tracks ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Microsoft Copilot, with every engine and region on each plan.
- Ten runs per prompt
- Runs each prompt ten times per engine every week and reports the share of runs that name the brand, rather than a single answer.
- Position, sentiment and share of voice
- Shows where the brand ranks among recommended options, the tone of mentions and how competitors compare.
- Citation tracking
- Lists the URLs and channels each engine cites for a prompt, so you can see where to get your brand placed.
- Opportunity discovery and audits
- Highlights prompts with high volume and low competition, and audits pages for the signals Sellm links to being cited.
- API and MCP
- An API and MCP server give access to projects, prompts and analyses from your own tools, from the Essential plan.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Sellm
Essential$89
per month for 200 prompts checked weekly
2,000+ AI queries a week (each prompt run 10 times), all engines and regions, optimization guide, API access and email support.
Pro$249
per month for 1,000 prompts checked weekly, billed monthly
10,000+ AI queries a week, advanced reporting and analytics, priority email support.
AgencyCustom
Unlimited prompts on your own schedule, 5, 10 or 20 runs per query, multi-brand monitoring, white-label reports and Slack support.
EnterpriseCustom
Everything in Agency plus a dedicated account manager, custom integrations, SLA guarantees and phone support.
Common questions
Which is cheaper, Profound or Sellm?
As of Oct 23, 2026, Sellm is cheaper to start with: $89 a month, against $99 a month for Profound. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and Sellm starts at $89 per month for 200 prompts checked weekly.
Which has a free plan, Profound or Sellm?
As of Oct 23, 2026, neither Profound nor Sellm has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.