The SEO Site Checkup Insider’s Guide
Everything we know about SEO Site Checkup in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SEO Site Checkup
The Insider’s Guide
SEO audits, rank tracking and AI brand visibility for small sites
Every plan, grade, refund rule and rival among technical SEO tools, read from SEO Site Checkup’s own pages.
Made by SEO Site Checkup · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SEO Site Checkup’s own pages, its app-store listings and our grades. Every fact in it is on SEO Site Checkup’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 5 of the 83 other technical SEO tools we grade
SEO Site Checkup checks pages against more than 70 SEO factors and explains each problem in plain English. Paid plans add weekly score monitoring, a deeper crawl of a set number of URLs, keyword position tracking, competitor comparisons, uptime and speed monitoring, and from the Webmaster plan up, checks of how ChatGPT, Gemini, Claude and other AI engines mention a brand. A free one-off checkup is on the homepage.
To get you started, here are 9 things to know about SEO Site Checkup, taken from its own pages and our grades.
The explanations are in plain English, but you still add sites, URLs, keywords and competitors before the monitoring tells you much.
- 1
Best for plain-English audits of a few small sites
The trial bills you when it ends, and AI visibility isn't on the cheapest plan.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month for 3 sites, billed yearly ($39 billed monthly).
- 3
You can try it first
7-day free trial; billing starts when it ends unless cancelled
- 4
It runs on Web
Web.
- 5
SEO checkups
Audits any page against 70+ SEO factors, from meta tags to site structure, with plain-English explanations and steps to fix each issue.
- 6
Deep domain analysis
A full crawl of each tracked site (3, 5 or 15 by plan) for a health and domain score, plus 50 to 300 monitored URLs and weekly score monitoring.
- 7
LLM Visibility Checker
From Webmaster up, tracks how often ChatGPT, Gemini, Perplexity, Claude and other AI engines mention your brand, in which prompts, against competitors.
- 8
A 1.8 GPA, above 5 of 83
That is against the other technical SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SEO Site Checkup you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
SEO Site Checkup at a glance
- Pricing
- Free trial, from $29 per month for 3 sites, billed yearly ($39 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial; billing starts when it ends unless cancelled
- Runs on
- Web
- Made by
- SEO Site Checkup
- Category
- Technical SEO & Site Audits
- Our grade
- 1.8 GPA, weak
The report card
Best for plain-English audits of a few small sites
SEO Site Checkup checks pages against 70+ SEO factors and explains each problem in plain English, with keyword tracking, uptime checks and AI brand mentions on top. Its deep analysis watches only 50 to 300 URLs, though. The trial bills you when it ends, and AI visibility isn't on the cheapest plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Basic is $29 a month billed yearly ($39 monthly) for 3 sites, right on this category's middle of $29. AI visibility, white-label reports and extra seats wait for Webmaster at $49. |
| Free plan and trial | D | No free plan. The 7-day trial bills you when it ends unless you cancel, so it takes payment details up front. A free one-off checkup sits on the homepage. |
| Features | C | Page audits, a site crawl for a health score, keyword tracking, uptime and speed checks, backlinks and AI mention tracking. The gap: deep analysis watches only 50, 100 or 300 URLs by plan, and Basic gets 1 competitor. |
| Ease of use | C | No rating on record. The explanations are in plain English, but you still add sites, URLs, keywords and competitors before the monitoring tells you much. |
| Platforms and integrations | C | Web only, and the listing records no integrations or API. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SEO Site Checkup is for
- Fits if you're a freelancer looking after 3 to 15 small sites
- Works for site owners who want each SEO problem explained in plain words
Who it is not for
- Too light for big sites, since deep analysis watches just 50, 100 or 300 URLs
- Skip it if AI visibility is why you're here, as it starts on Webmaster at $49
- Watch out: the 7-day trial turns into a paid plan unless you cancel in time
- Not for you if you want it wired into other tools, as no integrations or API are listed
Good to know
Good for
- Freelancers and small businesses that want plain-English SEO audits
- Small agencies sending branded reports for a handful of client sites
- Site owners curious how AI chat tools mention their brand
Worth knowing
- Plans cover 3, 5 or 15 sites, and deep analysis watches only 50, 100 or 300 individual URLs.
- AI visibility, AI content analysis, white-label reports and team seats are not on the Basic plan.
- The 7-day trial turns into a paid plan when it ends unless you cancel; cancelling keeps access to the end of the billing period.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start
SEO Site Checkup is a paid product with a free trial, starting at $29 per month for 3 sites, billed yearly ($39 billed monthly).
A free one-off checkup sits on the homepage.
Basic
$29
per month for 3 sites, billed yearly ($39 billed monthly)
For freelancers: unlimited page audits, deep analysis of 50 URLs, 50 tracked keywords, 1 competitor and uptime checks from 1 location. No AI visibility.
Webmaster
$49
per month for 5 sites, billed yearly ($69 billed monthly)
100 URLs, 100 keywords, 3 competitors, LLM Visibility Checker, AI content and visual SEO analysis, white-label reports and 3 seats.
Professional
$99
per month for 15 sites, billed yearly ($129 billed monthly)
For agencies: 300 URLs, 300 keywords, 5 competitors, uptime checks from 5 locations, the AI tools, white-label reports and 5 seats.
Trying it first
7-day free trial; billing starts when it ends unless cancelled
Read from seositecheckup.com on Oct 23, 2026.
Ways to pay less
Annual discount
Save 25% with yearly billing
The pricing page lists yearly billing at up to 25% less: Webmaster is $49 a month billed yearly ($588) instead of $69 monthly.
Stated on seositecheckup.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
SEO audits, rank tracking and AI brand visibility for small sites. Here is what it does, as its own site describes it, and what it covers: reports, keyword research, rank tracking, site audit, backlink analysis, AI search visibility, page speed.
Page audits, a site crawl for a health score, keyword tracking, uptime and speed checks, backlinks and AI mention tracking.
- SEO checkups
- Audits any page against 70+ SEO factors, from meta tags to site structure, with plain-English explanations and steps to fix each issue.
- Deep domain analysis
- A full crawl of each tracked site (3, 5 or 15 by plan) for a health and domain score, plus 50 to 300 monitored URLs and weekly score monitoring.
- LLM Visibility Checker
- From Webmaster up, tracks how often ChatGPT, Gemini, Perplexity, Claude and other AI engines mention your brand, in which prompts, against competitors.
- Keyword tracking and research
- Track 50 to 300 keyword positions across pages and countries, find top keywords and new keyword ideas, and compare against rivals.
- Uptime and speed monitoring
- Checks that sites stay up from 1, 3 or 5 locations and measures page load speed across key pages.
- Backlinks and white-label reports
- A backlinks checker follows referring domains and new links; Webmaster and Professional export branded reports for clients.
Where it runs
- Web
What it works with
Its own pages name no integrations.
SEO Site Checkup is made by SEO Site Checkup.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/83
Other technical SEO tools it is graded above
SEO Site Checkup's GPA of 1.8 is higher than 5 of the 83 other technical SEO tools we grade, and level with 4.
It stands best on features (C, above 10 of 83) and worst on free plan and trial (D, above 12).
Its paid plans start at $29 a month, against a middle price of $22.41 for the category: 27 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 27 tools score higher and cost less.
Each grade against the category
Every bar is all 84 technical SEO tools we grade, cut by the letter each got. SEO Site Checkup’s own letter is outlined.
- CValue for moneyAbove 9 of 83
- DFree plan and trialAbove 12 of 83
- CFeaturesAbove 10 of 83
- CEase of useAbove 7 of 83
- CPlatforms and integrationsAbove 3 of 83
Price against what you get
Each dot is one of 73 technical SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. SEO Site Checkup is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SEO Site Checkup you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 74 of the 83 other technical SEO tools grade higher. It costs $348 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- A crawler that checks every page of a site.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- Daily checks of where your pages rank in search results.
- Speed tests run from real browsers on a schedule.
What this rests on. SEO Site Checkup’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
WooRank, SEOptimer, SiteGuru, Sitechecker and Seobility
The 5 tools SEO Site Checkup is most often weighed against, with where each one differs from it.
- 2.0GPA
WooRank
Free trial · from $53.25/mo
Website SEO reviews, site crawls and keyword tracking for agencies.
- Only WooRank lists a browser extension.
- SEO Site Checkup also covers keyword research, backlink analysis and AI search visibility.
- 2.6GPA
SEOptimer
Free plan · from $21.75/mo
SEO audit tool with white-label reports and a lead-generation widget.
- SEOptimer has a free plan. SEO Site Checkup does not, though it has a free trial.
- Only SEOptimer lists a browser extension.
- SEO Site Checkup also covers AI search visibility and page speed.
- 2.2GPA
SiteGuru
Free plan · from $39/mo
SEO audit tool that turns site crawls into a prioritized task list.
- SiteGuru has a free plan. SEO Site Checkup does not, though it has a free trial.
- SEO Site Checkup also covers keyword research, rank tracking and AI search visibility.
- SiteGuru also covers schema markup and internal linking.
- 2.2GPA
Sitechecker
Free trial · from $83/mo
Site audits, monitoring, rank and AI visibility tracking for agencies.
- Only Sitechecker lists a browser extension.
- SEO Site Checkup also covers keyword research, backlink analysis and page speed.
- Sitechecker also covers dashboards.
- 2.0GPA
Seobility
Free plan · from $69.90/mo
Site audits, rank tracking and backlink monitoring in one web app.
- Seobility has a free plan. SEO Site Checkup does not, though it has a free trial.
- SEO Site Checkup also covers AI search visibility and page speed.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SEO Site Checkup free?
No, SEO Site Checkup is a paid product, but you can try it first. 7-day free trial; billing starts when it ends unless cancelled.
How much does SEO Site Checkup cost?
SEO Site Checkup lists 3 plans. Basic: $29 per month for 3 sites, billed yearly ($39 billed monthly).
What platforms does SEO Site Checkup work on?
SEO Site Checkup is available on Web.
Does SEO Site Checkup offer any discounts?
SEO Site Checkup publicly lists the following: Save 25% with yearly billing.
Does SEO Site Checkup have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SEO Site Checkup is listed for Web.
Does SEO Site Checkup have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SEO Site Checkup is listed for Web.
Is SEO Site Checkup open source?
SEO Site Checkup is not described as open source on its own site, as read on Oct 23, 2026.
Who makes SEO Site Checkup?
SEO Site Checkup is made by a company of the same name.
What are the alternatives to SEO Site Checkup?
The closest alternatives to SEO Site Checkup in our directory are WooRank, SEOptimer, SiteGuru, Sitechecker and Seobility.
How does SEO Site Checkup compare with other technical SEO tools?
SEO Site Checkup's GPA of 1.8 is higher than 5 of the 83 other technical SEO tools we grade, and level with 4.
Is SEO Site Checkup good value for money?
ToolGPA grades SEO Site Checkup C for value for money. Its paid plans start at $29 a month, against a middle price of $22.41 for the category: 27 of the 52 others that charge start lower.
Could I make my own version of SEO Site Checkup?
To replace SEO Site Checkup you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from SEO Site Checkup’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SEO Site Checkup's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SEO Site Checkup. Prices change, so check seositecheckup.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SEO Site Checkup, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/seo-site-checkup
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SEO Site Checkup: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/seo-site-checkup
Know someone choosing between technical SEO tools?
Send them this guide: toolgpa.com/tools/seo-site-checkup/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded technical SEO tools after SEO Site Checkup, each with an Insider's Guide of its own.
- Technical SEO & Site Audits Insider's GuideEvery one of the 84 technical SEO tools we grade, compared
- Lighthouse Insider's GuideGoogle's open-source audit of page speed, accessibility and SEO3.2 GPA
- PageSpeed Insights Insider's GuideFree Google speed test with real-user Core Web Vitals and Lighthouse3.2 GPA
- Yellow Lab Tools Insider's GuideFree open-source audit of a page's speed and front-end code3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SEO Site Checkup’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SEO Site Checkup is a trademark of its owner, and this guide is not made, paid for or approved by SEO Site Checkup. Prices and plans change: check seositecheckup.com before you buy.