SEO Site Checkup vs SiteGuru (2026): which should you pick?

Pick SEO Site Checkup if

• Fits if you're a freelancer looking after 3 to 15 small sites
• Works for site owners who want each SEO problem explained in plain words

Look elsewhere if

• Too light for big sites, since deep analysis watches just 50, 100 or 300 URLs
• Skip it if AI visibility is why you're here, as it starts on Webmaster at $49
• Watch out: the 7-day trial turns into a paid plan unless you cancel in time
• Not for you if you want it wired into other tools, as no integrations or API are listed

Pick SiteGuru if

• Fits if you're a small agency sending audits to clients under your own brand
• Works for marketers who want a short list of fixes instead of a full crawl export

Look elsewhere if

• Too light for sites past 5,000 pages, the audit cap on every plan
• Watch out: the three paid plans share the same page and keyword limits, so paying more buys websites, not depth
• Skip it if you were counting on the free plan, as the pricing page doesn't say what it includes

SEO Site Checkup

• Plans cover 3, 5 or 15 sites, and deep analysis watches only 50, 100 or 300 individual URLs.
• AI visibility, AI content analysis, white-label reports and team seats are not on the Basic plan.
• The 7-day trial turns into a paid plan when it ends unless you cancel; cancelling keeps access to the end of the billing period.

SiteGuru

• Every plan caps audits at 5,000 pages and 2,500 keywords per site, so it does not suit very large sites.
• The three paid plans share the same page, keyword and audit limits; they differ in websites, competitor analyses and support.
• The pricing page does not say what the free plan keeps after the 6-week trial.

SEO Site Checkup

SEO checkups

Audits any page against 70+ SEO factors, from meta tags to site structure, with plain-English explanations and steps to fix each issue.

Deep domain analysis

A full crawl of each tracked site (3, 5 or 15 by plan) for a health and domain score, plus 50 to 300 monitored URLs and weekly score monitoring.

LLM Visibility Checker

From Webmaster up, tracks how often ChatGPT, Gemini, Perplexity, Claude and other AI engines mention your brand, in which prompts, against competitors.

Keyword tracking and research

Track 50 to 300 keyword positions across pages and countries, find top keywords and new keyword ideas, and compare against rivals.

Uptime and speed monitoring

Checks that sites stay up from 1, 3 or 5 locations and measures page load speed across key pages.

Backlinks and white-label reports

A backlinks checker follows referring domains and new links; Webmaster and Professional export branded reports for clients.

SiteGuru

Technical audit and task list

Weekly scheduled crawls plus unlimited manual ones check up to 5,000 pages per site and sort the issues into a list of what to fix first.

Indexation, sitemaps and hreflang

Tracks which pages Google has indexed, keeps XML sitemaps clean, validates hreflang tags and checks structured data for rich results.

Keyword and content reports

Groups keywords into search topics and flags content decay, low-hanging keywords, branded versus non-branded traffic and Google update effects.

AI traffic report

From Google Analytics data, shows how many visits come from ChatGPT, Perplexity, Microsoft Copilot, Gemini and Claude, and which pages they land on.

Links

Suggests internal links to underperforming pages, finds broken links and redirects, and monitors backlinks' anchor text and status codes.

White-label reports and MCP

PDF and HTML reports under your own logo and subdomain, a custom report builder, unlimited client seats, Slack and webhooks, and MCP access for AI assistants.

SEO Site Checkup

• Basic$29

  per month for 3 sites, billed yearly ($39 billed monthly)

  For freelancers: unlimited page audits, deep analysis of 50 URLs, 50 tracked keywords, 1 competitor and uptime checks from 1 location. No AI visibility.

• Webmaster$49

  per month for 5 sites, billed yearly ($69 billed monthly)

  100 URLs, 100 keywords, 3 competitors, LLM Visibility Checker, AI content and visual SEO analysis, white-label reports and 3 seats.

• Professional$99

  per month for 15 sites, billed yearly ($129 billed monthly)

  For agencies: 300 URLs, 300 keywords, 5 competitors, uptime checks from 5 locations, the AI tools, white-label reports and 5 seats.

SiteGuru

• Free$0

  The free features left after the trial ends; the pricing page does not spell them out.

• Small$39

  per month for 5 websites, billed annually ($49 billed monthly)

  5,000 pages and 2,500 keywords per site, 15 competitor analyses a month, unlimited users, white-label reports and MCP access.

• Medium$79

  per month for 15 websites, billed annually ($99 billed monthly)

  Everything in Small for 15 websites, with 45 competitor analyses a month.

• Large$159

  per month for 50 websites, billed annually ($199 billed monthly)

  Everything in Small for 50 websites, with 150 competitor analyses a month and priority support.

SEO Site Checkup

• Annual discount

  Save 25% with yearly billing

  The pricing page lists yearly billing at up to 25% less: Webmaster is $49 a month billed yearly ($588) instead of $69 monthly.

SiteGuru

• Annual discount

  Save 20% with annual billing

  SiteGuru's pricing page lists annual billing at 20% less: Small is $39 a month billed annually instead of $49 billed monthly.