SEO Site Checkup vs SEOptimer (2026): which should you pick?

Pick SEO Site Checkup if

• Fits if you're a freelancer looking after 3 to 15 small sites
• Works for site owners who want each SEO problem explained in plain words

Look elsewhere if

• Too light for big sites, since deep analysis watches just 50, 100 or 300 URLs
• Skip it if AI visibility is why you're here, as it starts on Webmaster at $49
• Watch out: the 7-day trial turns into a paid plan unless you cancel in time
• Not for you if you want it wired into other tools, as no integrations or API are listed

Pick SEOptimer if

• Fits if you're an agency sending clients audits with your own logo, from White Label at $29.25 a month
• Works for small sites that want a list of on-page fixes in priority order

Look elsewhere if

• Too light for real rank tracking, with 20 keywords and 25 keyword searches on DIY SEO
• Tight if you crawl often, as DIY SEO allows 4 crawls of one site
• Pricey if you want the lead form, webhooks or Zapier, which need Lead Generation at $44.25 a month on yearly billing
• Watch out: local SEO packs from $29 a month, extra GEO audits and the API from $100 a month are separate add-ons
• Not for you if you want to pay with PayPal or use a phone or desktop app, as it takes cards only and runs on the web

SEO Site Checkup

• Plans cover 3, 5 or 15 sites, and deep analysis watches only 50, 100 or 300 individual URLs.
• AI visibility, AI content analysis, white-label reports and team seats are not on the Basic plan.
• The 7-day trial turns into a paid plan when it ends unless you cancel; cancelling keeps access to the end of the billing period.

SEOptimer

• Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
• White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
• Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
• Payment is by credit card only; PayPal is not accepted.

SEO Site Checkup

SEO checkups

Audits any page against 70+ SEO factors, from meta tags to site structure, with plain-English explanations and steps to fix each issue.

Deep domain analysis

A full crawl of each tracked site (3, 5 or 15 by plan) for a health and domain score, plus 50 to 300 monitored URLs and weekly score monitoring.

LLM Visibility Checker

From Webmaster up, tracks how often ChatGPT, Gemini, Perplexity, Claude and other AI engines mention your brand, in which prompts, against competitors.

Keyword tracking and research

Track 50 to 300 keyword positions across pages and countries, find top keywords and new keyword ideas, and compare against rivals.

Uptime and speed monitoring

Checks that sites stay up from 1, 3 or 5 locations and measures page load speed across key pages.

Backlinks and white-label reports

A backlinks checker follows referring domains and new links; Webmaster and Professional export branded reports for clients.

SEOptimer

SEO and GEO audits

Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.

White-label PDF reports

Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.

Lead-generation audit form

An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.

Site crawler

Crawls every page of a site to find problems in depth, with the number of crawls set by plan.

Keyword and backlink research

Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.

Chrome extension

Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.

SEO Site Checkup

• Basic$29

  per month for 3 sites, billed yearly ($39 billed monthly)

  For freelancers: unlimited page audits, deep analysis of 50 URLs, 50 tracked keywords, 1 competitor and uptime checks from 1 location. No AI visibility.

• Webmaster$49

  per month for 5 sites, billed yearly ($69 billed monthly)

  100 URLs, 100 keywords, 3 competitors, LLM Visibility Checker, AI content and visual SEO analysis, white-label reports and 3 seats.

• Professional$99

  per month for 15 sites, billed yearly ($129 billed monthly)

  For agencies: 300 URLs, 300 keywords, 5 competitors, uptime checks from 5 locations, the AI tools, white-label reports and 5 seats.

SEOptimer

• DIY SEO$21.75

  per month, billed annually ($29 billed monthly)

  SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.

• White Label$29.25

  per month, billed annually ($39 billed monthly)

  Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.

• Lead Generation$44.25

  per month, billed annually ($59 billed monthly)

  Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.

• CustomCustom

  Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.

SEO Site Checkup

• Annual discount

  Save 25% with yearly billing

  The pricing page lists yearly billing at up to 25% less: Webmaster is $49 a month billed yearly ($588) instead of $69 monthly.

SEOptimer

• Annual discount

  25% off with annual billing

  SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.