The SEOwl Insider’s Guide
Everything we know about SEOwl in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SEOwl
The Insider’s Guide
Rank tracker that also monitors backlinks and on-page changes
Every plan, grade, refund rule and rival among rank trackers, read from SEOwl’s own pages.
Made by SEOwl · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SEOwl’s own pages, its app-store listings and our grades. Every fact in it is on SEOwl’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 9 of the 39 other rank trackers we grade
SEOwl is a web-based SEO monitoring tool from France. It checks keyword positions daily on desktop and mobile, crawls backlinks daily to confirm they are still live and followed, and checks chosen pages every hour for changes to SEO elements, with alerts by email, in the app or in Slack. Plans are priced by keywords, backlinks and pages monitored, with unlimited websites and reports.
To get you started, here are 9 things to know about SEOwl, taken from its own pages and our grades.
You add sites, keywords, backlinks and pages to watch, then set alerts and build reports in a drag-and-drop designer.
- 1
Best for rankings, backlinks and page changes watched in one tool
SEOwl is a French web tool that checks rankings daily, crawls backlinks daily to see they're live and followed, and watches chosen pages hourly for SEO changes.
- 2
Paid plans start at $25 a month
As its pricing page puts it: $25 per month for 250 keywords, billed monthly.
- 3
You can try it first
7-day free trial, no credit card required
- 4
It runs on Web
Web.
- 5
Daily rank tracking
Daily position checks on desktop and mobile, local or national, with on-demand refreshes, keyword groups, tags and notes.
- 6
SERP history and diff
View the full HTML of a results page for up to 30 days after a check, and compare two dates to see which sites moved and how titles changed.
- 7
Backlink monitoring
Crawls your backlinks daily to check they are live, followed and indexed, finds new ones automatically, and shows anchor text balance.
- 8
A 2.2 GPA, above 9 of 39
That is against the other rank trackers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SEOwl you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
SEOwl at a glance
- Pricing
- Free trial, from $25 per month for 250 keywords, billed monthly
- Free plan
- No
- Free trial
- 7-day free trial, no credit card required
- Runs on
- Web
- Made by
- SEOwl
- Category
- Rank Trackers
- Our grade
- 2.2 GPA, fair
The report card
Best for rankings, backlinks and page changes watched in one tool
SEOwl is a French web tool that checks rankings daily, crawls backlinks daily to see they're live and followed, and watches chosen pages hourly for SEO changes. There's no free plan; plans start at $25 a month for 250 keywords. Its pages don't say which search engines it tracks, white label starts at $65, the pricing footer reads 2022, and the blog stopped in December 2024.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Solo 250 is $25 a month for 250 daily keywords, 2,500 monitored backlinks and 250 watched pages, with two months free on yearly billing. That's in the middle of what rank trackers charge, with backlink and page checks in the same plan. |
| Free plan and trial | C | No free plan, but a 7-day trial with no card needed. A few free stand-alone tools, like a bulk rank checker, sit on the site too. |
| Features | C | Daily desktop and mobile rankings, local or national, on-demand refreshes, 30 days of saved results pages with a diff, daily backlink checks and hourly page monitoring. The gap: its pricing page doesn't name which search engines it tracks. |
| Ease of use | C | No rating on record. You add sites, keywords, backlinks and pages to watch, then set alerts and build reports in a drag-and-drop designer. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It links to Google Analytics, Search Console, Data Studio, Slack, DomDetailer and Zapier, and has an API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SEOwl is for
- Fits if you build links and need to know when a backlink drops or turns nofollow
- Works for freelancers watching many small sites, since websites are unlimited on every plan
Who it is not for
- Skip it if you need Bing, YouTube or AI answers tracked, as its pricing page doesn't name the engines it tracks
- Tight if you want white-label reports, which start at Pro for $65 a month; unlimited users wait on Agency at $139
- Not for you if you want signs of regular updates, as its blog stopped in December 2024 and its footer reads 2022
- Watch out: there's no free plan, only a 7-day trial before $25 a month
- Watch out: saved results pages are kept for 30 days only
Good to know
Good for
- Freelancers and agencies who want rankings, backlinks and page changes in one tool
- Link builders checking that paid or earned links stay live
- Agencies catching client site edits before they affect rankings
Worth knowing
- There is no free plan; after the 7-day trial the cheapest plan is $25 a month for 250 keywords.
- White-label reports start at Pro 1000; unlimited users at Agency 3000.
- The pricing page does not name the search engines tracked beyond desktop and mobile results.
- The site's pricing footer still reads 2022 and its blog was last updated in December 2024.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$25
A month to start
SEOwl is a paid product with a free trial, starting at $25 per month for 250 keywords, billed monthly.
That's in the middle of what rank trackers charge, with backlink and page checks in the same plan.
Solo 250
$25
per month for 250 keywords, billed monthly
2,500 monitored backlinks, 250 monitored pages, unlimited websites, reports and alerts.
Pro 1000
$65
per month for 1,000 keywords, billed monthly
10,000 backlinks and 1,000 pages, plus white-label reports.
Agency 3000
$139
per month for 3,000 keywords, billed monthly
30,000 backlinks, 3,000 pages and unlimited users.
Custom
Custom
Unlimited keywords, backlinks and pages within stated limits, quoted from $139 a month by email.
Trying it first
7-day free trial, no credit card required
Read from seowl.co on Oct 23, 2026.
Ways to pay less
Annual discount
Two months free with yearly billing
SEOwl's pricing page says yearly billing gives two months free: Solo 250 is $250 a year instead of $25 a month.
Stated on seowl.co
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Rank tracker that also monitors backlinks and on-page changes. Here is what it does, as its own site describes it, and what it covers: public API, reports, rank tracking, site audit, backlink analysis.
The gap: its pricing page doesn't name which search engines it tracks.
- Daily rank tracking
- Daily position checks on desktop and mobile, local or national, with on-demand refreshes, keyword groups, tags and notes.
- SERP history and diff
- View the full HTML of a results page for up to 30 days after a check, and compare two dates to see which sites moved and how titles changed.
- Backlink monitoring
- Crawls your backlinks daily to check they are live, followed and indexed, finds new ones automatically, and shows anchor text balance.
- Hourly page monitoring
- Crawls chosen pages every hour across 10+ checks of SEO elements and alerts you when a change could hurt rankings.
- Alerts and white-label reports
- Alerts by email, in the app or in Slack, and scheduled client reports built with a drag-and-drop designer and reusable templates.
- Sharing and integrations
- Read-only share links per website, extra users at no cost, Google Analytics, Search Console and Data Studio connections, and an API.
Where it runs
- Web
What it works with
- Google Analytics
- Google Search Console
- Google Data Studio
- Slack
- DomDetailer
- Zapier
SEOwl is made by SEOwl.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
9/39
Other rank trackers it is graded above
SEOwl's GPA of 2.2 is higher than 9 of the 39 other rank trackers we grade, and level with 13.
It stands best on platforms and integrations (B, above 12 of 39) and worst on ease of use (C, above 2).
Its paid plans start at $25 a month, against a middle price of $20.49 for the category: 16 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 40 rank trackers we grade, cut by the letter each got. SEOwl’s own letter is outlined.
- CValue for moneyAbove 3 of 39
- CFree plan and trialAbove 6 of 39
- CFeaturesAbove 3 of 39
- CEase of useAbove 2 of 39
- BPlatforms and integrationsAbove 12 of 39
Price against what you get
Each dot is one of 33 rank trackers. Further left costs less; higher up scores better on features, ease of use and platforms. SEOwl is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SEOwl you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 17 of the 39 other rank trackers grade higher. It costs $300 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- It plugs into other products, Google Analytics, Google Search Console and Google Data Studio among them, and has an API.
What this rests on. SEOwl’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
SERPRobot, Serpfox, AccuRanker, Nightwatch and Wincher
The 5 tools SEOwl is most often weighed against, with where each one differs from it.
- 2.6GPA
SERPRobot
Free trial · from $4.99/mo
Pay-per-bot rank tracker for Google, Bing, Yahoo and YouTube.
- SEOwl also covers site audit and backlink analysis.
- 2.4GPA
Serpfox
Free plan · from $10/mo
Daily Google rank tracker that also checks what AI assistants say.
- Serpfox has a free plan. SEOwl does not, though it has a free trial.
- SEOwl also covers site audit and backlink analysis.
- Serpfox also covers AI search visibility.
- 1.8GPA
AccuRanker
From $224/mo
Daily rank tracker for agencies and enterprises, priced by keywords.
- SEOwl also covers site audit and backlink analysis.
- AccuRanker also covers keyword research and AI search visibility.
- 2.4GPA
Nightwatch
Free trial · from €79/mo
Rank tracker with AI answer tracking, priced by keywords and prompts.
- SEOwl also covers backlink analysis.
- Nightwatch also covers keyword research and AI search visibility.
- 2.2GPA
Wincher
Free trial · from $49/mo
Daily keyword rank tracker with competitor and local tracking.
- SEOwl also covers site audit and backlink analysis.
- Wincher also covers keyword research.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SEOwl free?
No, SEOwl is a paid product, but you can try it first. 7-day free trial, no credit card required.
How much does SEOwl cost?
SEOwl lists 4 plans. Solo 250: $25 per month for 250 keywords, billed monthly.
What platforms does SEOwl work on?
SEOwl is available on Web.
Does SEOwl offer any discounts?
SEOwl publicly lists the following: Two months free with yearly billing.
Does SEOwl have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SEOwl is listed for Web.
Does SEOwl have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SEOwl is listed for Web.
Is SEOwl open source?
SEOwl is not described as open source on its own site, as read on Oct 23, 2026.
Does SEOwl have an API?
Yes. SEOwl offers a public API, according to its own site.
What does SEOwl integrate with?
SEOwl's listing names Google Analytics, Google Search Console, Google Data Studio, Slack, DomDetailer and Zapier.
Who makes SEOwl?
SEOwl is made by a company of the same name.
What are the alternatives to SEOwl?
The closest alternatives to SEOwl in our directory are SERPRobot, Serpfox, AccuRanker, Nightwatch and Wincher.
How does SEOwl compare with other rank trackers?
SEOwl's GPA of 2.2 is higher than 9 of the 39 other rank trackers we grade, and level with 13.
Is SEOwl good value for money?
ToolGPA grades SEOwl C for value for money. Its paid plans start at $25 a month, against a middle price of $20.49 for the category: 16 of the 29 others that charge start lower.
Could I make my own version of SEOwl?
To replace SEOwl you would be making an index of the links between billions of web pages.
Where this guide comes from
The prices, plans, platforms and features were read from SEOwl’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SEOwl's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SEOwl. Prices change, so check seowl.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SEOwl, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/seowl
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SEOwl: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/seowl
Know someone choosing between rank trackers?
Send them this guide: toolgpa.com/tools/seowl/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded rank trackers after SEOwl, each with an Insider's Guide of its own.
- Rank Trackers Insider's GuideEvery one of the 40 rank trackers we grade, compared
- Algoroo Insider's GuideFree daily chart of how much Google's search results are moving2.8 GPA
- Monitorank Insider's GuideFrench daily rank tracker priced per keyword, with AI Overviews data2.8 GPA
- Keyword.com Insider's GuideGoogle rank tracker and AI visibility tracker, priced by keywords2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SEOwl’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SEOwl is a trademark of its owner, and this guide is not made, paid for or approved by SEOwl. Prices and plans change: check seowl.co before you buy.