The Shippo Insider’s Guide
Everything we know about Shippo in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Shippo
The Insider’s Guide
Multi-carrier shipping app and API, priced by labels a month
Every plan, grade, refund rule and rival among shipping software, read from Shippo’s own pages.
Made by Shippo · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Shippo’s own pages, its app-store listings and our grades. Every fact in it is on Shippo’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 4 of the 10 other shipping software we grade
Shippo is a shipping app and API for online sellers. It pulls orders in from stores and marketplaces, compares discounted rates from more than 40 carriers, prints labels in bulk and sends tracking emails, and the paid Pro plan is priced by how many labels you buy each month. Postage is paid separately for each label.
To get you started, here are 9 things to know about Shippo, taken from its own pages and our grades.
The catch: it lives in a browser only, and the price climbs with your label count.
- 1
Best for multi-carrier labels for small online shops
Shippo is the easy middle pick for a small online shop.
- 2
Paid plans start at $17 a month
As its pricing page puts it: $17 per month for up to 200 labels, billed annually ($19 billed monthly).
- 3
There is a free plan
Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support. Labels bought on your own carrier account cost 5¢ each.
- 4
It runs on Web
Web.
- 5
Discounted carrier rates
Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.
- 6
Store and marketplace connections
Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.
- 7
Bulk labels and automations
Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.
- 8
A 2.4 GPA, above 4 of 10
That is against the other shipping software we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Shippo you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one.
Shippo at a glance
- Pricing
- Free plan, from $17 per month for up to 200 labels, billed annually ($19 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Shippo, since 2013
- Category
- Shipping Software
- Our grade
- 2.4 GPA, fair
The report card
Best for multi-carrier labels for small online shops
Shippo is the easy middle pick for a small online shop. It's free up to 30 labels a month, and Pro at $17 a month billed yearly covers up to 200 labels, with 40+ carriers to compare and branded tracking emails. The catch: it lives in a browser only, and the price climbs with your label count.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | 200 labels a month means Pro: $17 a month billed yearly ($19 monthly), with no label fee listed on top. That's a little under the middle of what this category charges, but not in its cheapest quarter. It climbs with volume, to $179 a month at 10,000 labels. |
| Free plan and trial | C | Starter is free for up to 30 labels a month and 1 user, with discounted rates, tracking and return labels. A shop that ships most days is past 30 well inside the month, and labels on your own carrier account cost 5¢ each. |
| Features | B | Rates from 40+ carriers, orders pulled in from Shopify, Etsy, eBay, Amazon and more, bulk labels with shipping rules, customs forms, return labels and, on Pro, branded tracking emails and pick lists. That's the whole job, plus an API. |
| Ease of use | C | No store rating on record. It's a web app, and you connect your stores and set shipping rules before batch printing earns its keep. That's the ordinary amount of setup for this category. |
| Platforms and integrations | B | Web only, with no phone or desktop app listed, but it connects to Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay and Amazon, and there's a shipping API. Web with integrations is a B here. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Shippo is for
- Great if you ship from a Shopify, Etsy or eBay store and want several carriers' rates side by side
- Handy when you send under 30 parcels a month and want to pay nothing for the software
- Good for developers who want labels and tracking inside their own app through an API
Who it is not for
- Skip it if you want to print labels from a phone, since the listing shows a web app only
- Tight if you stay free, as Starter stops at 30 labels a month
- Pricey if you grow well past 200 labels, since Pro rises to $179 a month at 10,000
Good to know
Good for
- Small online shops shipping from one or more storefronts
- Sellers who want to start free at low volume
- Developers adding labels and tracking to their own app
Worth knowing
- Postage is paid on top of the plan for every label; the discounts are against carriers' retail rates.
- The free Starter plan stops at 30 labels a month and charges 5¢ a label on your own carrier account.
- Pro tops out at 10,000 labels a month; each label beyond that costs $0.08.
- Non-US address validation costs 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$17
A month to start. There is a free plan too
Shippo has a free plan. Paid plans start at $17 per month for up to 200 labels, billed annually ($19 billed monthly).
That's a little under the middle of what this category charges, but not in its cheapest quarter.
Starter
$0
Up to 30 labels a month, 1 user and email support. Labels on your own carrier account cost 5¢ each.
Pro
$17
per month for up to 200 labels, billed annually ($19 billed monthly)
Branded tracking pages and emails, pick lists, chat and phone support, 5+ users. Price rises with volume: $179 a month at 10,000 labels, billed annually.
Premier
Custom
Unlimited shipments, 15+ users and a dedicated account manager, priced through sales.
The free plan
Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support. Labels bought on your own carrier account cost 5¢ each.
Read from goshippo.com on Oct 18, 2026.
Ways to pay less
Annual discount
About 10% off Pro with yearly billing
Pro costs $205 a year for up to 200 labels a month against $19 a month billed monthly; Shippo calls it 10% savings.
Stated on goshippo.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Multi-carrier shipping app and API, priced by labels a month. Here is what it does, as its own site describes it, and what it covers: public API, workflow automation, reports, shipping labels.
- Discounted carrier rates
- Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.
- Store and marketplace connections
- Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.
- Bulk labels and automations
- Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.
- Tracking and returns
- Every plan tracks shipments and makes return labels. Pro adds branded tracking pages, notification emails and packing slips.
- Pick and pack
- Pro adds printed pick lists and scan-to-print, plus delivery date estimates that Shippo says are AI-powered.
- Shipping API
- A separate API lets developers buy labels, track parcels and validate addresses. API Starter gives 30 free labels a month, then 7¢ a label.
Where it runs
- Web
What it works with
- Shopify
- WooCommerce
- Square
- Wix
- BigCommerce
- Etsy
- eBay
- Amazon
Shippo is made by Shippo, and has been around since 2013.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/10
Other shipping software it is graded above
Shippo's GPA of 2.4 is higher than 4 of the 10 other shipping software we grade, and level with 3.
It stands best on features (B, above 5 of 10) and worst on free plan and trial (C, above 0).
Its paid plans start at $17 a month, against a middle price of $19.49 for the category: 3 of the 9 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 11 shipping software we grade, cut by the letter each got. Shippo’s own letter is outlined.
- CValue for moneyAbove 2 of 10
- CFree plan and trialAbove 0 of 10
- BFeaturesAbove 5 of 10
- CEase of useAbove 0 of 10
- BPlatforms and integrationsAbove 1 of 10
Price against what you get
Each dot is one of 11 shipping software. Further left costs less; higher up scores better on features, ease of use and platforms. Shippo is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Shippo you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one.
It costs $204 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Discounted carrier rates and labels, which take an agreement with each carrier.
- Connections to other products, each kept working as those products change.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Shippo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
ShipStation, Pirate Ship, Easyship, ShippingEasy and Sendcloud
The 5 tools Shippo is most often weighed against, with where each one differs from it.
- 2.6GPA
ShipStation
Free trial · from $14.99/mo
Shipping software for online sellers, priced by shipments a month.
- Shippo has a free plan. ShipStation does not, though it has a free trial.
- Only ShipStation lists an iOS app.
- ShipStation also covers inventory and barcode scanning.
- 3.0GPA
Pirate Ship
Free
Free web app for discounted USPS and UPS labels, with no monthly fee.
- Shippo also covers workflow automation.
- 2.4GPA
Easyship
Free plan · from $23/mo
Shipping software with 550+ courier services and duty estimates.
- 2.4GPA
ShippingEasy
Free plan · from $19.99/mo
Shipping software for small sellers, priced by shipments a month.
- ShippingEasy also covers email campaigns.
- 2.2GPA
Sendcloud
Free plan · from €28/mo
European shipping platform for labels, tracking and returns.
- Sendcloud also covers whatsApp messaging and review collection.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Shippo free?
Shippo has a free plan. Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support.
How much does Shippo cost?
Shippo lists 3 plans. Starter: $0.
What platforms does Shippo work on?
Shippo is available on Web.
Does Shippo offer any discounts?
Shippo publicly lists the following: About 10% off Pro with yearly billing.
Does Shippo have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Shippo is listed for Web.
Does Shippo have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Shippo is listed for Web.
Is Shippo open source?
Shippo is not described as open source on its own site, as read on Oct 18, 2026.
Does Shippo have an API?
Yes. Shippo offers a public API, according to its own site.
What does Shippo integrate with?
Shippo's listing names Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay and Amazon.
Who makes Shippo?
Shippo is made by Shippo. It dates from 2013.
What are the alternatives to Shippo?
The closest alternatives to Shippo in our directory are ShipStation, Pirate Ship, Easyship, ShippingEasy and Sendcloud.
How does Shippo compare with other shipping software?
Shippo's GPA of 2.4 is higher than 4 of the 10 other shipping software we grade, and level with 3.
Is Shippo good value for money?
ToolGPA grades Shippo C for value for money. Its paid plans start at $17 a month, against a middle price of $19.49 for the category: 3 of the 9 others that charge start lower.
Could I make my own version of Shippo?
To replace Shippo you would be making discounted carrier rates and labels, which take an agreement with each carrier.
Where this guide comes from
The prices, plans, platforms and features were read from Shippo’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Shippo's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Shippo. Prices change, so check goshippo.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,068
Tools graded, in 57 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,068
tools graded
57
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Shippo, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/shippo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Shippo: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/shippo
Know someone choosing between shipping software?
Send them this guide: toolgpa.com/tools/shippo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded shipping software after Shippo, each with an Insider's Guide of its own.
- Shipping Software Insider's GuideEvery one of the 11 shipping software we grade, compared
- Pirate Ship Insider's GuideFree web app for discounted USPS and UPS labels, with no monthly fee3.0 GPA
- Veeqo Insider's GuideAmazon's free multichannel shipping app, with paid inventory tools3.0 GPA
- ShipStation Insider's GuideShipping software for online sellers, priced by shipments a month2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Shippo’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Shippo is a trademark of its owner, and this guide is not made, paid for or approved by Shippo. Prices and plans change: check goshippo.com before you buy.