The Socialinsider Insider’s Guide
Everything we know about Socialinsider in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Socialinsider
The Insider’s Guide
Social media analytics and competitor benchmarking
Every plan, grade, refund rule and rival among social media schedulers, read from Socialinsider’s own pages.
Made by Socialinsider · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Socialinsider’s own pages, its app-store listings and our grades. Every fact in it is on Socialinsider’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 19 of the 90 other social media schedulers we grade
Socialinsider is a social analytics platform for measuring performance across networks and benchmarking against competitors. Plans are sized by the number of social accounts, months of history and team seats, and every plan includes automated reports and unlimited exports.
To get you started, here are 9 things to know about Socialinsider, taken from its own pages and our grades.
You connect or add accounts, then build the reports you want.
- 1
Best for competitor and cross-network social analytics reports
Socialinsider measures your accounts and competitors across TikTok, Instagram, LinkedIn, Facebook, X and YouTube, with automated reports and unlimited exports on every plan.
- 2
Paid plans start at $82.50 a month
As its pricing page puts it: $82.50 per month, billed annually ($990 a year).
- 3
You can try it first
14-day free trial, no credit card required.
- 4
It runs on Web
Web.
- 5
Cross-network analytics
Covers TikTok, Instagram, LinkedIn, Facebook, X and YouTube in one reporting view, as listed on the site.
- 6
Competitor benchmarking
Compares your accounts with competitors' public profiles and with industry benchmark reports the vendor publishes each quarter.
- 7
Content analysis
Looks at which content pillars and post types perform best so that they can be repeated.
- 8
A 2.0 GPA, above 19 of 90
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of Socialinsider for yourself: reports.
Socialinsider at a glance
- Pricing
- Free trial, from $82.50 per month, billed annually ($990 a year)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required.
- Runs on
- Web
- Made by
- Socialinsider
- Category
- Social Media Schedulers
- Our grade
- 2.0 GPA, fair
The report card
Best for competitor and cross-network social analytics reports
Socialinsider measures your accounts and competitors across TikTok, Instagram, LinkedIn, Facebook, X and YouTube, with automated reports and unlimited exports on every plan. It's analytics only, and the $82.50 entry plan has one seat and 3 months of history.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Adapt is $990 a year ($82.50 a month) for 20 accounts, above the $79 dearer-quarter line for social tools but under the $129 dearest-tenth line. |
| Free plan and trial | C | A 14-day free trial with no card, and no free plan. |
| Features | C | Six networks, benchmarking, content analysis, scheduled reports and exports. The page lists no publishing or scheduling. |
| Ease of use | C | No store rating on record. You connect or add accounts, then build the reports you want. |
| Platforms and integrations | C | Web only. The one connector listed is an MCP connector for AI tools. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Socialinsider is for
- Fits if you report on several networks and want competitor numbers in one view
- Makes sense if an agency needs a hard cap on tracked profiles
Who it is not for
- Tight if you work alone with history in mind, as Adapt keeps 3 months and has 1 seat
- Pricey if you only need a few accounts, since the entry is $990 a year
- Skip it if you need publishing, as the pricing page lists none
- Watch out: the page showed another currency from India, and extra profiles and seats cost more on top
Good to know
Good for
- Marketing teams that report on competitors across several networks
- Agencies that need a cap on profiles with clear history limits
Worth knowing
- Account, history and seat limits rise with each plan; Adapt has one seat and three months of history.
- Analytics only: the pricing page lists no publishing or scheduling.
- The yearly price is read from the vendor's pricing data; the monthly price in dollars is not shown on the page, which advertises two months off for yearly plans.
- The page showed another currency from this location; the dollar prices come from the vendor's price data file.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$82.50
A month to start
Socialinsider is a paid product with a free trial, starting at $82.50 per month, billed annually ($990 a year).
Adapt
$82.50
per month for up to 20 accounts, billed annually ($990/year)
Up to 20 social accounts, 3 months of history, 1 seat and 10 account replacements a month.
Optimize
$124.17
per month for up to 30 accounts, billed annually ($1,490/year)
Up to 30 social accounts, 6 months of history, 2 seats and 15 account replacements a month.
Predict
$199.17
per month for up to 40 accounts, billed annually ($2,390/year)
Up to 40 social accounts, 12 months of history, 5 seats and 20 account replacements a month.
Enterprise
Custom
Custom pricing based on volume and needs, with the account, history and seat limits set by quote.
Trying it first
14-day free trial, no credit card required.
Read from socialinsider.io on Nov 12, 2026.
Ways to pay less
Annual discount
Two months off on yearly plans
The pricing page says yearly plans save 16%, equal to two months free compared with monthly billing.
Stated on socialinsider.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Social media analytics and competitor benchmarking. Here is what it does, as its own site describes it, and what it covers: AI features, reports, dashboards.
Six networks, benchmarking, content analysis, scheduled reports and exports.
- Cross-network analytics
- Covers TikTok, Instagram, LinkedIn, Facebook, X and YouTube in one reporting view, as listed on the site.
- Competitor benchmarking
- Compares your accounts with competitors' public profiles and with industry benchmark reports the vendor publishes each quarter.
- Content analysis
- Looks at which content pillars and post types perform best so that they can be repeated.
- Automated reports and exports
- Every plan includes scheduled reports and unlimited exports.
- Account replacements
- Each plan allows a set number of monthly swaps of the profiles you track, from 10 on Adapt to 20 on Predict.
- MCP connector
- All plans list an MCP connector, which lets compatible AI tools query the analytics.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Socialinsider is made by Socialinsider.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
19/90
Other social media schedulers it is graded above
Socialinsider's GPA of 2.0 is higher than 19 of the 90 other social media schedulers we grade, and level with 16.
Its paid plans start at $82.50 a month, against a middle price of $24.46 for the category: 70 of the 79 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 56 tools score higher and cost less.
Each grade against the category
Every bar is all 91 social media schedulers we grade, cut by the letter each got. Socialinsider’s own letter is outlined.
- CValue for moneyAbove 15 of 90
- CFree plan and trialAbove 27 of 90
- CFeaturesAbove 2 of 90
- CEase of useAbove 6 of 90
- CPlatforms and integrationsAbove 0 of 90
Price against what you get
Each dot is one of 80 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Socialinsider is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of Socialinsider for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $990 a year.
What you could make
- Reports: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Socialinsider’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Rival IQ, Fanpage Karma, Iconosquare, Sprout Social and Dash Social
The 5 tools Socialinsider is most often weighed against, with where each one differs from it.
- 1.8GPA
Rival IQ
Free trial · from $199/mo
Social media benchmarking against competitors, with reports.
- 2.4GPA
Fanpage Karma
Free plan · from $35/mo
Social analytics, publishing and inbox in one account.
- Fanpage Karma has a free plan. Socialinsider does not, though it has a free trial.
- Fanpage Karma also covers shared inbox.
- 2.4GPA
Iconosquare
Free plan · from €9/mo
Social media analytics and scheduling for brands and agencies.
- Iconosquare has a free plan. Socialinsider does not, though it has a free trial.
- Only Iconosquare lists iOS and Android apps.
- Socialinsider also covers dashboards.
- 2.2GPA
Sprout Social
Free trial · from $79/mo
Social media management with a shared inbox, listening and reports.
- Only Sprout Social lists iOS and Android apps.
- Socialinsider also covers dashboards.
- Sprout Social also covers calendar and shared inbox.
- 1.8GPA
Dash Social
Paid
Social media suite with Vision AI analytics and creator tools.
- Dash Social also covers calendar.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Socialinsider free?
No, Socialinsider is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Socialinsider cost?
Socialinsider lists 4 plans. Adapt: $82.50 per month for up to 20 accounts, billed annually ($990/year).
What platforms does Socialinsider work on?
Socialinsider is available on Web.
Does Socialinsider offer any discounts?
Socialinsider publicly lists the following: Two months off on yearly plans.
Does Socialinsider have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Socialinsider is listed for Web.
Does Socialinsider have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Socialinsider is listed for Web.
Is Socialinsider open source?
Socialinsider is not described as open source on its own site, as read on Nov 12, 2026.
Who makes Socialinsider?
Socialinsider is made by a company of the same name.
What are the alternatives to Socialinsider?
The closest alternatives to Socialinsider in our directory are Rival IQ, Fanpage Karma, Iconosquare, Sprout Social and Dash Social.
How does Socialinsider compare with other social media schedulers?
Socialinsider's GPA of 2.0 is higher than 19 of the 90 other social media schedulers we grade, and level with 16.
Is Socialinsider good value for money?
ToolGPA grades Socialinsider C for value for money. On features, ease of use and platforms it scores 2.0 out of 4.
Could I make my own version of Socialinsider?
You could make the core of Socialinsider for yourself: reports. What you would give up is listed below.
Where this guide comes from
The prices, plans, platforms and features were read from Socialinsider’s own pages on Nov 12, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Socialinsider's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Socialinsider. Prices change, so check socialinsider.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Socialinsider, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/socialinsider
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Socialinsider: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/socialinsider
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/socialinsider/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded social media schedulers after Socialinsider, each with an Insider's Guide of its own.
- Social Media Schedulers Insider's GuideEvery one of the 91 social media schedulers we grade, compared
- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Fedica Insider's GuideScheduling and follower analytics across 15 social networks2.6 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Socialinsider’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Socialinsider is a trademark of its owner, and this guide is not made, paid for or approved by Socialinsider. Prices and plans change: check socialinsider.io before you buy.