The Tally Insider’s Guide
Everything we know about Tally in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Tally
The Insider’s Guide
Free form builder that works like a text document
Every plan, grade, refund rule and rival among form and survey tools, read from Tally’s own pages.
Made by Tally BV · checked Oct 5, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02Insider tipsWhat most people miss: ways to pay less, settings worth changing and the catches
- 03What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 04What it doesIts main features, where it runs, what it works with and who makes it
- 05Where it standsIts grades against its category, and whether to keep it or make your own
- 06The alternativesThe tools it is most often weighed against, side by side
- 07Quick answersThe questions people ask about it, each answered in a line or two
- 08About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Tally’s own pages, its app-store listings and our grades. Every fact in it is on Tally’s page too, where it is kept up to date. Checked Oct 5, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 22 of the 30 other form and survey tools we grade
Tally is an online form builder that works like a text document: questions are typed onto a page and input blocks are inserted much as in Notion. Unlimited forms and submissions are free within a fair use policy, including conditional logic, calculations, payments, signatures and file uploads. The paid plans add branding removal, custom domains, team workspaces and analytics.
To get you started, here are 9 things to know about Tally, taken from its own pages and our grades.
Unlimited forms and submissions are free, with logic, calculations, payments and signatures included, under a fair use policy.
- 1
Best for free forms with unlimited submissions
Tally is a form builder where you type the form onto a page, much like Notion.
- 2
Paid plans start at $24 a month
As its pricing page puts it: $24 per month, billed yearly ($290); $29 billed monthly.
- 3
There is a free plan
Unlimited forms and submissions within a fair use policy, with conditional logic, calculations, payments, signatures and file uploads of up to 10 MB per file. Forms carry Tally branding.
- 4
It runs on Web
Web.
- 5
Document-style editor
Type questions onto a page as in a text document and insert input blocks for contact details, ratings, rankings, dates, file uploads and more.
- 6
Conditional logic and calculations
Show or hide blocks, branch respondents and use variables to calculate values, scores and prices. Both are part of the free plan.
- 7
Payments and signatures
Build checkout forms that accept payments and collect e-signatures. The pricing page lists both among the free features.
- 8
A 2.8 GPA, above 22 of 30
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Tally you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Tally at a glance
- Pricing
- Free plan, from $24 per month, billed yearly ($290); $29 billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Tally BV
- Category
- Forms & Surveys
- Our grade
- 2.8 GPA, good
The report card
Best for free forms with unlimited submissions
Tally is a form builder where you type the form onto a page, much like Notion. Unlimited forms and submissions are free, with logic, calculations, payments and signatures included, under a fair use policy. Removing Tally's branding, your own domain and team workspaces all need Pro at $24 a month billed yearly, free uploads stop at 10 MB, and there are no phone or desktop apps.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Pro is $24 a month billed yearly, on this category's middle price, or $29 monthly. It is one flat fee with unlimited team members. Business at $74 mostly adds data retention controls and respondent email verification. |
| Free plan and trial | A | Unlimited forms and submissions free, with logic, calculations, payments, signatures and file uploads all included. The walls are 10 MB a file, Tally's badge, and a fair use policy around 50,000 submissions a month. |
| Features | B | The whole forms job, nothing in the listing missing: logic, calculations with variables, checkout forms that take payments, e-signatures, hidden fields, answer piping and embeds or popups. No scheduling or document generation, which a few rivals here do have. |
| Ease of use | C | No store rating on record, and there's still a form to build: you type the questions and drop in input blocks in a document-style editor, much like Notion. |
| Platforms and integrations | B | Web with Notion, Google Sheets, Airtable, Slack and Coda, plus webhooks and Zapier, Make or Pipedream for the rest. No phone or desktop apps at all. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Tally is for
- Fits if you want unlimited forms and submissions without paying
- Works for Notion users who build pages out of blocks, or small teams paying for Pro to get their own domain
Who it is not for
- Not for you if the Tally branding has to go and you won't pay, since that and custom domains need Pro
- Skip it if you want a phone or desktop app for building forms, as it's web only
- Tight if you take big files on the free plan, where uploads stop at 10 MB each
- Watch out: team collaboration, partial submissions, drop-off analytics and the Google Analytics and Meta Pixel links are paid
- Watch out: free use sits under a fair use policy, and around 50,000 submissions a month leads to a custom plan
Good to know
Good for
- People who want unlimited forms and submissions without paying
- Notion users who like building a page out of blocks
- Small teams that need unbranded forms on their own domain
Worth knowing
- Removing Tally branding, custom domains and team collaboration all require Pro.
- Partial submissions, drop-off analytics and the Google Analytics and Meta Pixel integrations are paid features.
- The free plan limits file uploads to 10 MB per file.
- Free use falls under a fair use policy: sustained volumes around 50,000 submissions a month lead to a custom plan.
Part 02 · Tips
Insider tips
What most people miss: ways to pay less, settings worth changing and the catches
7
Things most people miss, each from its own help pages
The things about Tally that are easy to miss until they cost you: ways to pay less, settings worth changing and the catches at renewal or when you leave. Each one is from Tally’s own pages, linked beside it.
Read on Oct 17, 2026. Read from Tally's help centre (keyboard shortcuts, form settings, payments, file uploads, pre-filled fields and Tally Pro), its pricing page and its terms on 17 October 2026. Not tried out: these tips are what its own pages say.
- 1
Shortcut
Type /q email to add a question and its answer box in one go
Tally's shortcuts page has a slash command for every block, and /q plus a block name adds the question with its input. Start a line with [] for a checkbox, [a] for multiple choice or [v] for a dropdown, and type @ to mention an earlier answer.
tally.so - 2
Setting
Stop repeat entries with Prevent duplicate submissions
In a form's Settings tab, Prevent duplicate submissions lets you pick a field, like an email, a hidden field or the Respondent ID, so each one can only submit once. The same Access section has password protection, a close date and a cap on submissions.
tally.so - 3
Setting
Turn on Save respondent's answers for later on long forms
It keeps unfinished answers in the respondent's browser so they can come back and carry on. Its help page notes the answers aren't there in another browser or in incognito mode, so it won't help someone who starts on a phone and finishes on a laptop.
tally.so - 4
Easy to miss
Fill in fields from the link, on any plan
Add a hidden field, make it a question's default answer, then put the value in the form link, like ?rating=Good on the end. Its help page says this is free for everyone. Names are case-sensitive, and dates go in as YYYY-MM-DD.
tally.so - 5
Pay less
Tally adds nothing on top of Stripe's fees
Its payments page says the payment block works on the free plan and Tally adds no fees of its own, so you only pay Stripe's standard charges. One catch: it can't take recurring payments, so selling subscriptions is out.
tally.so - 6
Renewal
Cancelling Pro only takes effect at the end of what you've paid
Tally's terms say you cancel from the dashboard and a paid plan runs on until the end of the current term. The consumer right to withdraw doesn't apply to Pro or Business, so don't count on money back. Price changes come with at least 30 days' notice.
tally.so - 7
Leaving
Download uploaded files from every page of submissions
The Submissions page has a Download file uploads button, but if you have several pages of submissions you have to press it on each one. Tally keeps the files for as long as your account is open and the responses aren't deleted.
tally.so
Part 03 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$24
A month to start. There is a free plan too
Tally has a free plan. Paid plans start at $24 per month, billed yearly ($290); $29 billed monthly.
It is one flat fee with unlimited team members.
Free
$0
Unlimited forms and submissions under fair use, with logic, calculations, payments, signatures, file uploads and core integrations.
Pro
$24
per month, billed yearly ($290); $29 billed monthly
Removes Tally branding and adds custom domains, unlimited team members, partial submissions, custom CSS, drop-off analytics and 30-day version history.
Business
$74
per month, billed yearly ($890); $89 billed monthly
Everything in Pro, plus submission data retention controls, respondent email verification and 90-day version history.
The free plan
Unlimited forms and submissions within a fair use policy, with conditional logic, calculations, payments, signatures and file uploads of up to 10 MB per file. Forms carry Tally branding.
Read from tally.so on Oct 5, 2026.
Ways to pay less
Annual discount
2 months off with yearly billing
Pro costs $290 per year instead of $29 per month, and Business $890 per year instead of $89 per month. The pricing page describes this as 2 months off.
Stated on tally.soNonprofit
30% off Tally Pro for non-profits
Non-profits that are first-time Pro customers get 30% off Tally Pro with no end date: $20 per month instead of $29, or $203 per year instead of $290.
Stated on tally.soEducation
30% off Tally Pro for students and educators
Students and educators get 30% off Tally Pro for 1 year: $20 per month or $203 per year. It applies to new customers only and cannot be renewed.
Stated on tally.soStartups
Partner Program discount for startups
Startups that belong to a Tally partner such as an accelerator, VC firm or community can apply for a Tally Pro discount with a partner code. No percentage is published.
Stated on tally.so
Part 04 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Free form builder that works like a text document. Here is what it does, as its own site describes it, and what it covers: public API, templates, no-code, forms, surveys.
No scheduling or document generation, which a few rivals here do have.
- Document-style editor
- Type questions onto a page as in a text document and insert input blocks for contact details, ratings, rankings, dates, file uploads and more.
- Conditional logic and calculations
- Show or hide blocks, branch respondents and use variables to calculate values, scores and prices. Both are part of the free plan.
- Payments and signatures
- Build checkout forms that accept payments and collect e-signatures. The pricing page lists both among the free features.
- Hidden fields and answer piping
- Pass data into a form through URL parameters, pre-fill fields with known details, and mention earlier answers in later questions.
- Embeds, popups and custom domains
- Embed forms in a website or a Notion page, show them as popups or share a link. Hosting forms on a custom domain or subdomain needs Pro.
- Integrations and webhooks
- Send submissions to Notion, Google Sheets, Airtable, Slack or Coda, post events to webhooks, or reach other tools through Zapier, Make or Pipedream.
Where it runs
- Web
What it works with
- Notion
- Google Sheets
- Airtable
- Slack
- Coda
- Zapier
- Make
- Pipedream
Who makes Tally
Tally is made by Tally BV, a bootstrapped company headquartered in Ghent, Belgium. Most of its form builder is free, and it earns money from Pro and Business subscriptions; its founders wrote in September 2026 that it had crossed $6 million in annual recurring revenue.
- Founded
- 2020tally.so
- Based
- Ghent, Belgiumblog.tally.so
- Ownership
- Privately held. Privately held: its media kit says the company is completely independent, self-funded and bootstrapped, and its About page calls it customer-funded.tally.so
- Funding
- Self-funded and bootstrapped, according to its own media kit; its About page says it is funded by its customers.tally.sotally.so
- Team
- A team of 10, according to its co-founder's September 2026 update on the company blogblog.tally.so
- Referral program
- 20% of each referred customer's monthly or yearly subscription payments, up to $150 per referred user, paid through PayPal or Venmo. The referred customer gets 50% off for 3 months. Paid ads with referral links are not allowed.tally.so
- Lately
- Faster search and a dashboard redesign · Sep 11, 2026
- Tally in ChatGPT, Claude and Superhuman Go · Aug 27, 2026
- Email notifications for failed integrations and import forms from files · Aug 4, 2026
- Conditional logic redesign and accessibility improvements · Jul 14, 2026
Read on Oct 18, 2026 from the company’s own pages and from news reports. What is not stated there is left out.
Part 05 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
22/30
Other form and survey tools it is graded above
Tally's GPA of 2.8 is higher than 22 of the 30 other form and survey tools we grade, and level with 6.
It stands best on free plan and trial (A, above 27 of 30) and worst on ease of use (C, above 0).
Its paid plans start at $24 a month, against a middle price of $21 for the category: 16 of the 30 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 31 form and survey tools we grade, cut by the letter each got. Tally’s own letter is outlined.
- CValue for moneyAbove 7 of 30
- AFree plan and trialAbove 27 of 30
- BFeaturesAbove 9 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 4 of 30
Price against what you get
Each dot is one of 31 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. Tally is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Tally you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 22 of the 30 other form and survey tools we grade. It costs $288 a year.
What you could make
- Forms, surveys and templates: an app builder makes these well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, Notion, Google Sheets and Airtable among them, and has an API.
- Sharing with other people, which means accounts and invitations.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Tally’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 06 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Typeform, Google Forms, Fillout, Youform and Jotform
The 5 tools Tally is most often weighed against, with where each one differs from it.
- 2.4GPA
Typeform
Free plan · from $28/mo
Form, survey and quiz builder with logic, AI and video questions.
- Tally also covers no-code.
- Typeform also covers workflow automation and reports.
- 3.2GPA
Google Forms
Free plan · from $7/mo
Form, survey and quiz builder that comes with a Google Account.
- Tally also covers no-code.
- Google Forms also covers reports.
- 2.8GPA
Fillout
Free plan · from $15/mo
Form builder with unlimited seats, payments and scheduling.
- Tally also covers no-code.
- Fillout also covers workflow automation.
- 2.8GPA
Youform
Free plan · from $20/mo
- 3.0GPA
Jotform
Free plan · from $34/mo
No-code form builder with payments, e-signatures and workflows.
- Only Jotform lists iOS and Android apps.
- Tally also covers no-code and surveys.
- Jotform also covers workflow automation, AI agents and app builder.
Part 07 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Tally free?
Tally has a free plan. Unlimited forms and submissions within a fair use policy, with conditional logic, calculations, payments, signatures and file uploads of up to 10 MB per file.
How much does Tally cost?
Tally lists 3 plans. Free: $0.
What platforms does Tally work on?
Tally is available on Web.
Does Tally offer any discounts?
Tally publicly lists the following: 2 months off with yearly billing; 30% off Tally Pro for non-profits; 30% off Tally Pro for students and educators; Partner Program discount for startups.
Does Tally have an Android app?
No Android app was listed when its pages were read on Oct 5, 2026. Tally is listed for Web.
Does Tally have an iPhone app?
No iPhone app was listed when its pages were read on Oct 5, 2026. Tally is listed for Web.
Is Tally open source?
Tally is not described as open source on its own site, as read on Oct 5, 2026.
Does Tally have an API?
Yes. Tally offers a public API, according to its own site.
What does Tally integrate with?
Tally's listing names Notion, Google Sheets, Airtable, Slack, Coda, Zapier, Make and Pipedream.
Does Tally have a student discount?
30% off Tally Pro for students and educators. Students and educators get 30% off Tally Pro for 1 year: $20 per month or $203 per year.
Who makes Tally?
Tally is made by a company of the same name. Privately held: its media kit says the company is completely independent, self-funded and bootstrapped, and its About page calls it customer-funded.
What are the alternatives to Tally?
The closest alternatives to Tally in our directory are Typeform, Google Forms, Fillout, Youform and Jotform.
How does Tally compare with other form and survey tools?
Tally's GPA of 2.8 is higher than 22 of the 30 other form and survey tools we grade, and level with 6.
Is Tally good value for money?
ToolGPA grades Tally C for value for money. Its paid plans start at $24 a month, against a middle price of $21 for the category: 16 of the 30 others that charge start lower.
Could I make my own version of Tally?
To replace Tally you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Tally’s own pages on Oct 5, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Tally's own pages on 5 October 2026. Also tested with a demo account on 2026-10-05.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Tally BV. Prices change, so check tally.so before you buy.
Part 08 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Tally, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/tally
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Tally: The Insider's Guide", checked Oct 5, 2026. https://toolgpa.com/tools/tally
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/tally/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after Tally, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 31 form and survey tools we grade, compared
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
- Jotform Insider's GuideNo-code form builder with payments, e-signatures and workflows3.0 GPA
- Fillout Insider's GuideForm builder with unlimited seats, payments and scheduling2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Tally’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Tally is a trademark of its owner, and this guide is not made, paid for or approved by Tally BV. Prices and plans change: check tally.so before you buy.