The The Prompting Company Insider’s Guide
Everything we know about The Prompting Company in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
The Prompting Company
The Insider’s Guide
AI search visibility and agent experience for software products
Every plan, grade, refund rule and rival among AI search visibility tools, read from The Prompting Company’s own pages.
Made by The Prompting Company · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from The Prompting Company’s own pages, its app-store listings and our grades. Every fact in it is on The Prompting Company’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 32 of the 168 other AI search visibility tools we grade
The Prompting Company tracks which prompts surface a product in AI answers and generates content meant to be cited by AI. It also offers an agent-experience audit that looks at how coding and personal AI agents find and use a product's docs, API or CLI.
To get you started, here are 9 things to know about The Prompting Company, taken from its own pages and our grades.
No store rating on record, and it asks for your product, prompts and analytics connections before it is useful.
- 1
Best for AI visibility for software products
The Prompting Company tracks software products in AI answers and writes articles aimed at them.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per month for 25 prompts and 1,000 credits, billing basis not stated.
- 3
You can try it first
Free trial offered; terms are not stated on the pricing page. A free AI visibility audit needs no credit card.
- 4
It runs on Web
Web.
- 5
Question finding
Finds the questions users ask AI assistants so tracked prompts match real demand.
- 6
AI-optimized content
Generates and optimizes articles written to be referenced by AI, with a monthly article allowance on Pro and above.
- 7
Traffic and mention measurement
Measures incoming traffic and mentions from AI bots, with Google Analytics and PostHog integrations.
- 8
A 2.0 GPA, above 32 of 168
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace The Prompting Company you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
The Prompting Company at a glance
- Pricing
- Free trial, from $99 per month for 25 prompts and 1,000 credits, billing basis not stated
- Free plan
- No
- Free trial
- Free trial offered; terms are not stated on the pricing page. A free AI visibility audit needs no credit card.
- Runs on
- Web
- Made by
- The Prompting Company
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.0 GPA, fair
The report card
Best for AI visibility for software products
The Prompting Company tracks software products in AI answers and writes articles aimed at them. Basic is $99 a month with no article writing, and the page does not say how that is billed.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $99 a month for 25 prompts on Basic, just above the category's $95 dearer quarter. |
| Free plan and trial | D | A free trial is offered but its terms are not stated. A free audit needs no card, and it is one audit. |
| Features | C | Question finding, AI-optimized articles, traffic and mention measurement. Articles start on Pro, and the agent experience audit is Enterprise only. |
| Ease of use | C | No store rating on record, and it asks for your product, prompts and analytics connections before it is useful. |
| Platforms and integrations | B | Web app with Google Analytics, PostHog and Slack connections. No desktop or phone apps. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who The Prompting Company is for
- Fits if you sell software and want to see where ChatGPT, Perplexity and Gemini name you
- Works for a team that would pay for written articles on Pro at $299
Who it is not for
- Skip it if you want article writing on the cheapest plan, as Basic has none
- Not for you if you need Claude or DeepSeek tracked on Basic, as they start on Pro
- Tight if you track more than 25 prompts or want more than 1 seat on Basic
- Watch out: the pricing page does not say whether the monthly prices are billed monthly or annually
- Watch out: White-glove is $3,000 a month, and the trial terms are not stated
Good to know
Good for
- Developer-tool and software companies that want to be found and used by AI agents
- Teams that want content produced for them, not only dashboards
Worth knowing
- The pricing page does not say whether prices are billed monthly or annually.
- Basic includes no content generation; articles start on Pro.
- The agent experience audit is listed for Enterprise only.
- Claude and DeepSeek appear on Pro and above, not on Basic.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start
The Prompting Company is a paid product with a free trial, starting at $99 per month for 25 prompts and 1,000 credits, billing basis not stated.
A free trial is offered but its terms are not stated.
Basic
$99
per month for 25 prompts, billing basis not stated
1,000 monthly credits, ChatGPT, Perplexity and Gemini, 1 language, 1 seat, Google Analytics and PostHog integrations, email support.
Pro
$299
per month for 100 prompts, billing basis not stated
4,000 monthly credits, adds Google AI, 8 AI-optimized articles, content optimization, 3 seats, email and Slack support.
White-glove
$3,000
per month, billing basis not stated
Fully managed service with 12,000 credits, 50 AI-optimized articles, weekly and custom reports and a dedicated success manager.
Enterprise
Custom
Custom credits, prompts and languages, the agent experience audit, SAML SSO and enterprise support. Sold through sales.
Trying it first
Free trial offered; terms are not stated on the pricing page. A free AI visibility audit needs no credit card.
Read from promptingcompany.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI search visibility and agent experience for software products. Here is what it does, as its own site describes it, and what it covers: AI agents, reports, AI search visibility, content optimization.
Question finding, AI-optimized articles, traffic and mention measurement.
- Question finding
- Finds the questions users ask AI assistants so tracked prompts match real demand.
- AI-optimized content
- Generates and optimizes articles written to be referenced by AI, with a monthly article allowance on Pro and above.
- Traffic and mention measurement
- Measures incoming traffic and mentions from AI bots, with Google Analytics and PostHog integrations.
- Agent experience audit
- Maps tasks coding and personal agents run on a user's behalf and flags friction such as API setup, missing docs or unclear errors. Listed for Enterprise.
- Engines covered
- AI search coverage is ChatGPT, Claude, Gemini and Perplexity; Basic lists ChatGPT, Perplexity and Gemini, with more models on higher plans.
Where it runs
- Web
What it works with
- Google Analytics
- PostHog
- Slack
The Prompting Company is made by The Prompting Company.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
32/168
Other AI search visibility tools it is graded above
The Prompting Company's GPA of 2.0 is higher than 32 of the 168 other AI search visibility tools we grade, and level with 43.
It stands best on platforms and integrations (B, above 54 of 168) and worst on free plan and trial (D, above 25).
Its paid plans start at $99 a month, against a middle price of $56.87 for the category: 105 of the 137 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 20 tools score higher and cost less.
Each grade against the category
Every bar is all 169 AI search visibility tools we grade, cut by the letter each got. The Prompting Company’s own letter is outlined.
- CValue for moneyAbove 21 of 168
- DFree plan and trialAbove 25 of 168
- CFeaturesAbove 6 of 168
- CEase of useAbove 0 of 168
- BPlatforms and integrationsAbove 54 of 168
Price against what you get
Each dot is one of 140 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. The Prompting Company is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace The Prompting Company you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 93 of the 168 other AI search visibility tools grade higher. It costs $1,188 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
What this rests on. The Prompting Company’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Profound, AthenaHQ, Peec AI, Scrunch and Bluefish
The 5 tools The Prompting Company is most often weighed against, with where each one differs from it.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- The Prompting Company also covers reports.
- Profound also covers web analytics.
- 2.2GPA
AthenaHQ
Free plan · from $245/mo
Credit-based AI search tracking with content optimization agents.
- AthenaHQ has a free plan. The Prompting Company does not, though it has a free trial.
- The Prompting Company also covers reports.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- The Prompting Company also covers AI agents and content optimization.
- Peec AI also covers web analytics.
- 1.8GPA
Scrunch
Free trial · from $250/mo
AI search monitoring plus pages served to AI agents.
- The Prompting Company also covers AI agents and reports.
- Scrunch also covers site audit and web analytics.
- 2.0GPA
Bluefish
Paid
Enterprise AI marketing platform for brand visibility in AI answers.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is The Prompting Company free?
No, The Prompting Company is a paid product, but you can try it first.
How much does The Prompting Company cost?
The Prompting Company lists 4 plans. Basic: $99 per month for 25 prompts, billing basis not stated.
What platforms does The Prompting Company work on?
The Prompting Company is available on Web.
Does The Prompting Company have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. The Prompting Company is listed for Web.
Does The Prompting Company have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. The Prompting Company is listed for Web.
Is The Prompting Company open source?
The Prompting Company is not described as open source on its own site, as read on Nov 13, 2026.
What does The Prompting Company integrate with?
The Prompting Company's listing names Google Analytics, PostHog and Slack.
Who makes The Prompting Company?
The Prompting Company is made by a company of the same name.
What are the alternatives to The Prompting Company?
The closest alternatives to The Prompting Company in our directory are Profound, AthenaHQ, Peec AI, Scrunch and Bluefish.
How does The Prompting Company compare with other AI search visibility tools?
The Prompting Company's GPA of 2.0 is higher than 32 of the 168 other AI search visibility tools we grade, and level with 43.
Is The Prompting Company good value for money?
ToolGPA grades The Prompting Company C for value for money. Its paid plans start at $99 a month, against a middle price of $56.87 for the category: 105 of the 137 others that charge start lower.
Could I make my own version of The Prompting Company?
To replace The Prompting Company you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from The Prompting Company’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from The Prompting Company's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by The Prompting Company. Prices change, so check promptingcompany.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- The Prompting Company, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/the-prompting-company
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "The Prompting Company: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/the-prompting-company
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/the-prompting-company/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after The Prompting Company, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 169 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what The Prompting Company’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. The Prompting Company is a trademark of its owner, and this guide is not made, paid for or approved by The Prompting Company. Prices and plans change: check promptingcompany.com before you buy.