Profound vs The Prompting Company (2026): which should you pick?
As of Nov 13, 2026, Profound grades higher than The Prompting Company: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 and Nov 13, 2026 · graded Oct 23, 2026 and Nov 13, 2026 by ToolGPA
Profound grades higher on the free plan and features. The Prompting Company grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
The Prompting Company
AI search visibility and agent experience for software products
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick The Prompting Company if
- Fits if you sell software and want to see where ChatGPT, Perplexity and Gemini name you
- Works for a team that would pay for written articles on Pro at $299
Look elsewhere if
- Skip it if you want article writing on the cheapest plan, as Basic has none
- Not for you if you need Claude or DeepSeek tracked on Basic, as they start on Pro
- Tight if you track more than 25 prompts or want more than 1 seat on Basic
- Watch out: the pricing page does not say whether the monthly prices are billed monthly or annually
- Watch out: White-glove is $3,000 a month, and the trial terms are not stated
How we grade them
| 2.2GPAProfoundFair | 2.0GPAThe Prompting CompanyFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | C$99 a month for 25 prompts on Basic, just above the category's $95 dearer quarter. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | DA free trial is offered but its terms are not stated. A free audit needs no card, and it is one audit. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | CQuestion finding, AI-optimized articles, traffic and mention measurement. Articles start on Pro, and the agent experience audit is Enterprise only. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo store rating on record, and it asks for your product, prompts and analytics connections before it is useful. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb app with Google Analytics, PostHog and Slack connections. No desktop or phone apps. |
| Best for | big brands tracking AI answers on many engines | AI visibility for software products |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and The Prompting Company. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. The Prompting Company starts at $99 a month and scores 2.3.
Profound scores higher for the same starting price. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 20 score higher than The Prompting Company for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers web analytics.
- The Prompting Company also covers reports.
At a glance
| Profound | The Prompting Company | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $99 per month for 25 prompts and 1,000 credits, billing basis not stated |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | Free trial offered; terms are not stated on the pricing page. A free AI visibility audit needs no credit card. |
| Web | ||
| Made by | Profound | The Prompting Company |
| Price read from | tryprofound.com | promptingcompany.com |
| Checked | Oct 23, 2026 | Nov 13, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
The Prompting Company
- The pricing page does not say whether prices are billed monthly or annually.
- Basic includes no content generation; articles start on Pro.
- The agent experience audit is listed for Enterprise only.
- Claude and DeepSeek appear on Pro and above, not on Basic.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
The Prompting Company
- Question finding
- Finds the questions users ask AI assistants so tracked prompts match real demand.
- AI-optimized content
- Generates and optimizes articles written to be referenced by AI, with a monthly article allowance on Pro and above.
- Traffic and mention measurement
- Measures incoming traffic and mentions from AI bots, with Google Analytics and PostHog integrations.
- Agent experience audit
- Maps tasks coding and personal agents run on a user's behalf and flags friction such as API setup, missing docs or unclear errors. Listed for Enterprise.
- Engines covered
- AI search coverage is ChatGPT, Claude, Gemini and Perplexity; Basic lists ChatGPT, Perplexity and Gemini, with more models on higher plans.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
The Prompting Company
Basic$99
per month for 25 prompts, billing basis not stated
1,000 monthly credits, ChatGPT, Perplexity and Gemini, 1 language, 1 seat, Google Analytics and PostHog integrations, email support.
Pro$299
per month for 100 prompts, billing basis not stated
4,000 monthly credits, adds Google AI, 8 AI-optimized articles, content optimization, 3 seats, email and Slack support.
White-glove$3,000
per month, billing basis not stated
Fully managed service with 12,000 credits, 50 AI-optimized articles, weekly and custom reports and a dedicated success manager.
EnterpriseCustom
Custom credits, prompts and languages, the agent experience audit, SAML SSO and enterprise support. Sold through sales.
Common questions
Which is cheaper, Profound or The Prompting Company?
As of Nov 13, 2026, they start at the same price. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and The Prompting Company starts at $99 per month for 25 prompts and 1,000 credits, billing basis not stated.
Which has a free plan, Profound or The Prompting Company?
As of Nov 13, 2026, neither Profound nor The Prompting Company has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.