Scrunch vs The Prompting Company (2026): which should you pick?
As of Nov 13, 2026, The Prompting Company grades higher than Scrunch: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 and Nov 13, 2026 · graded Oct 23, 2026 and Nov 13, 2026 by ToolGPA
Scrunch grades higher on the free plan. The Prompting Company grades higher on value for money and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Scrunch
AI search monitoring plus pages served to AI agents
The Prompting Company
AI search visibility and agent experience for software products
Which one is for you
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
Pick The Prompting Company if
- Fits if you sell software and want to see where ChatGPT, Perplexity and Gemini name you
- Works for a team that would pay for written articles on Pro at $299
Look elsewhere if
- Skip it if you want article writing on the cheapest plan, as Basic has none
- Not for you if you need Claude or DeepSeek tracked on Basic, as they start on Pro
- Tight if you track more than 25 prompts or want more than 1 seat on Basic
- Watch out: the pricing page does not say whether the monthly prices are billed monthly or annually
- Watch out: White-glove is $3,000 a month, and the trial terms are not stated
How we grade them
| 1.8GPAScrunchWeak | 2.0GPAThe Prompting CompanyFair | |
|---|---|---|
| Value for money | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. | C$99 a month for 25 prompts on Basic, just above the category's $95 dearer quarter. |
| Free plan and trial | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. | DA free trial is offered but its terms are not stated. A free audit needs no card, and it is one audit. |
| Features | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. | CQuestion finding, AI-optimized articles, traffic and mention measurement. Articles start on Pro, and the agent experience audit is Enterprise only. |
| Ease of use | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. | CNo store rating on record, and it asks for your product, prompts and analytics connections before it is useful. |
| Platforms and integrations | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. | BWeb app with Google Analytics, PostHog and Slack connections. No desktop or phone apps. |
| Best for | brands that want monitoring plus pages for AI agents | AI visibility for software products |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Scrunch and The Prompting Company. How we grade
Price against what you get
Scrunch starts at $250 a month and scores 2.0 out of 4 on features, ease of use and platforms. The Prompting Company starts at $99 a month and scores 2.3.
The Prompting Company scores higher and starts $151 a month lower. Of the other AI search visibility tools on the chart, 104 score higher than Scrunch for less, and 20 score higher than The Prompting Company for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Scrunch also covers site audit and web analytics.
- The Prompting Company also covers AI agents and reports.
At a glance
| Scrunch | The Prompting Company | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $250 per month for 125 prompts | $99 per month for 25 prompts and 1,000 credits, billing basis not stated |
| Free plan | None | None |
| Free trial | 7-day free trial of the Core plan | Free trial offered; terms are not stated on the pricing page. A free AI visibility audit needs no credit card. |
| Web | ||
| Made by | Scrunch | The Prompting Company |
| Price read from | scrunch.com | promptingcompany.com |
| Checked | Oct 23, 2026 | Nov 13, 2026 |
Worth knowing
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
The Prompting Company
- The pricing page does not say whether prices are billed monthly or annually.
- Basic includes no content generation; articles start on Pro.
- The agent experience audit is listed for Enterprise only.
- Claude and DeepSeek appear on Pro and above, not on Basic.
Key features
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
The Prompting Company
- Question finding
- Finds the questions users ask AI assistants so tracked prompts match real demand.
- AI-optimized content
- Generates and optimizes articles written to be referenced by AI, with a monthly article allowance on Pro and above.
- Traffic and mention measurement
- Measures incoming traffic and mentions from AI bots, with Google Analytics and PostHog integrations.
- Agent experience audit
- Maps tasks coding and personal agents run on a user's behalf and flags friction such as API setup, missing docs or unclear errors. Listed for Enterprise.
- Engines covered
- AI search coverage is ChatGPT, Claude, Gemini and Perplexity; Basic lists ChatGPT, Perplexity and Gemini, with more models on higher plans.
Plans
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
The Prompting Company
Basic$99
per month for 25 prompts, billing basis not stated
1,000 monthly credits, ChatGPT, Perplexity and Gemini, 1 language, 1 seat, Google Analytics and PostHog integrations, email support.
Pro$299
per month for 100 prompts, billing basis not stated
4,000 monthly credits, adds Google AI, 8 AI-optimized articles, content optimization, 3 seats, email and Slack support.
White-glove$3,000
per month, billing basis not stated
Fully managed service with 12,000 credits, 50 AI-optimized articles, weekly and custom reports and a dedicated success manager.
EnterpriseCustom
Custom credits, prompts and languages, the agent experience audit, SAML SSO and enterprise support. Sold through sales.
Common questions
Which is cheaper, Scrunch or The Prompting Company?
As of Nov 13, 2026, The Prompting Company is cheaper to start with: $99 a month, against $250 a month for Scrunch. Scrunch starts at $250 per month for 125 prompts, and The Prompting Company starts at $99 per month for 25 prompts and 1,000 credits, billing basis not stated.
Which has a free plan, Scrunch or The Prompting Company?
As of Nov 13, 2026, neither Scrunch nor The Prompting Company has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.