The Wappalyzer Insider’s Guide
Everything we know about Wappalyzer in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Wappalyzer
The Insider’s Guide
Website technology lookup and technographic lead lists
Every plan, grade, refund rule and rival among SEO browser extensions, read from Wappalyzer’s own pages.
Made by Wappalyzer · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Wappalyzer’s own pages, its app-store listings and our grades. Every fact in it is on Wappalyzer’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 3 of the 35 other SEO browser extensions we grade
Wappalyzer identifies the technologies a website runs on and sells that data as lookups, prospect lists, CRM enrichment and API access. A browser extension shows the stack of any site you visit, and the paid plans add lead lists built by technology. The vendor aims it at sales and go-to-market teams.
To get you started, here are 9 things to know about Wappalyzer, taken from its own pages and our grades.
No store rating on record, but you install the extension and use it on any page.
- 1
Best for checking which technologies a website runs on
Wappalyzer shows what technology a website uses through a browser extension, lookups and lead lists.
- 2
Paid plans start at $250 a month
As its pricing page puts it: $250 per month (Pro, billed monthly).
- 3
There is a free plan
Free account: 50 technology lookups and 50 email verifications per month, 5 website alerts and free sample lead lists.
- 4
It runs on 3 platforms
Web, iOS and Android, with a browser extension too.
- 5
Browser extension
Shows the technologies behind a site as you browse. The apps page lists extensions for Chrome, Firefox, Edge and Safari.
- 6
Technology lookup
Looks up the technologies a website uses. Company and contact details inside single-site lookups are Plus features.
- 7
Lead lists
Builds prospect lists by technology or keyword, filtered by traffic, country and company details, then exports them.
- 8
A 2.2 GPA, above 3 of 35
That is against the other SEO browser extensions we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of Wappalyzer for yourself: reports.
Wappalyzer at a glance
- Pricing
- Free plan, from $250 per month (Pro, billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, iOS, Android, Browser extension
- Made by
- Wappalyzer, since 2008
- Category
- SEO Browser Extensions
- Our grade
- 2.2 GPA, fair
The report card
Best for checking which technologies a website runs on
Wappalyzer shows what technology a website uses through a browser extension, lookups and lead lists. The free account is 50 lookups a month, and the cheapest paid plan is $250 a month, aimed at lead generation more than at checking the odd site.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $250 a month for Pro, where the cheaper quarter of this category starts at $10 and the dearest tenth at $250. |
| Free plan and trial | C | A free account with 50 lookups and 50 email verifications a month, 5 alerts and sample lead lists. |
| Features | C | Extension, lookups, lead lists, alerts, CRM enrichment, an API and email verification. Lead lists, the API and CRM links need a paid plan, and some contact details are limited. |
| Ease of use | B | No store rating on record, but you install the extension and use it on any page. |
| Platforms and integrations | B | Web, a browser extension, iPhone and Android, with Salesforce, HubSpot, Pipedrive, Gmail, Zapier and Make. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Wappalyzer is for
- Fits if you want to check which tools a site uses while you browse
- Works for sales teams building lead lists by technology
Who it is not for
- Tight if you stay free: 50 lookups a month
- Pricey if you only check the odd site: paid starts at $250 a month
- Watch out: lead lists, APIs and CRM connections need a paid plan
- Watch out: company and contact details in single lookups, the extension and the Android app are limited
Good to know
Good for
- Sales teams building prospect lists by the technology a company uses
- Researchers checking what a competitor's site runs on
- Teams enriching CRM records with technology data
Worth knowing
- The free account is capped at 50 lookups a month, and lead lists, APIs and CRM integrations need a paid plan.
- The cheapest paid plan is $250 a month, aimed at lead generation more than occasional site checks.
- Company and contact details in single-site lookups, the extension and the Android app are Plus features.
- API credits included in plans expire after 60 days; bundles bought separately expire after 365 days.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$250
A month to start. There is a free plan too
Wappalyzer has a free plan. Paid plans start at $250 per month (Pro, billed monthly).
Free
$0
50 lookups and 50 email verifications a month, 5 website alerts and sample lead lists.
Pro
$250
per month, billed monthly
1 user, 2 lead list technology targets, 5,000 lookups, 5,000 email verifications and API credits; the page does not list a credit count for Pro. Annual billing saves 17%.
Business
$450
per month, billed monthly
5 users, unlimited lead list technology targets, 20,000 lookups, 20,000 email verifications and 20,000 API credits, with CRM enrichment.
Enterprise
$850+
per month and up
25+ users, unlimited targets, 200,000+ lookups, verifications and API credits, dedicated support and custom terms.
The free plan
Free account: 50 technology lookups and 50 email verifications per month, 5 website alerts and free sample lead lists.
Read from wappalyzer.com on Nov 12, 2026.
Ways to pay less
Annual discount
Save 17% with annual billing
The pricing page offers an annual billing option that it says saves 17%; the prices shown are the monthly ones.
Stated on wappalyzer.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
4
Places it runs: Web, iOS, Android and Browser extension
Website technology lookup and technographic lead lists. Here is what it does, as its own site describes it, and what it covers: public API, reports.
Extension, lookups, lead lists, alerts, CRM enrichment, an API and email verification.
- Browser extension
- Shows the technologies behind a site as you browse. The apps page lists extensions for Chrome, Firefox, Edge and Safari.
- Technology lookup
- Looks up the technologies a website uses. Company and contact details inside single-site lookups are Plus features.
- Lead lists
- Builds prospect lists by technology or keyword, filtered by traffic, country and company details, then exports them.
- Website alerts
- Tracks changes in the technologies a website uses. The free account includes 5 alerts.
- CRM enrichment and API
- Adds technology data to records in Salesforce, HubSpot and Pipedrive, and exposes an API that is billed in credits, typically 1 per website.
- Email verification
- Checks email addresses to cut bounces; included in every plan with monthly limits.
Where it runs
- Web
- iOS
- Android
- Browser extension
What it works with
- Salesforce
- HubSpot
- Pipedrive
- Gmail
- Zapier
- Make
- Pabbly
Wappalyzer is made by Wappalyzer, and has been around since 2008.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/35
Other SEO browser extensions it is graded above
Wappalyzer's GPA of 2.2 is higher than 3 of the 35 other SEO browser extensions we grade.
It stands best on platforms and integrations (B, above 33 of 35) and worst on value for money (D, above 0).
Its paid plans start at $250 a month, against a middle price of $14 for the category: 4 of the 4 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 36 SEO browser extensions we grade, cut by the letter each got. Wappalyzer’s own letter is outlined.
- DValue for moneyAbove 0 of 35
- CFree plan and trialAbove 2 of 35
- CFeaturesAbove 14 of 35
- BEase of useAbove 3 of 35
- BPlatforms and integrationsAbove 33 of 35
Price against what you get
Each dot is one of 35 SEO browser extensions. Further left costs less; higher up scores better on features, ease of use and platforms. Wappalyzer is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of Wappalyzer for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $3,000 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API.
What this rests on. Wappalyzer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Similarweb, ZoomInfo, Web Developer, SEOquake and SEO Minion
The 5 tools Wappalyzer is most often weighed against, with where each one differs from it.
- 2.0GPA
Similarweb
Free plan · from $125/mo
Traffic estimates, keyword research and competitor data for any site.
- Only Wappalyzer lists iOS and Android apps.
- Wappalyzer also covers reports.
- Similarweb also covers keyword research, rank tracking, site audit and backlink analysis.
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- Only Wappalyzer lists an Android app.
- Wappalyzer also covers reports.
- ZoomInfo also covers workflow automation and AI agents.
- 3.0GPA
Web Developer
Free
Free browser toolbar of page inspection and validation tools.
- Only Wappalyzer lists a web app.
- Only Wappalyzer lists iOS and Android apps.
- Web Developer is open source, according to its own site.
- 3.2GPA
SEOquake
Free
Free Semrush extension for page audits and metrics in Google results.
- Only Wappalyzer lists a web app.
- Only Wappalyzer lists iOS and Android apps.
- Wappalyzer also covers reports.
- 2.0GPA
SEO Minion
From $14/mo
On-page, link and SERP checks sold with Keywords Everywhere plans.
- Wappalyzer has a free plan. SEO Minion does not.
- Only Wappalyzer lists a web app.
- Only Wappalyzer lists iOS and Android apps.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Wappalyzer free?
Wappalyzer has a free plan. Free account: 50 technology lookups and 50 email verifications per month, 5 website alerts and free sample lead lists.
How much does Wappalyzer cost?
Wappalyzer lists 4 plans. Free: $0.
What platforms does Wappalyzer work on?
Wappalyzer is available on Web, iOS and Android. It also has a browser extension.
Does Wappalyzer offer any discounts?
Wappalyzer publicly lists the following: Save 17% with annual billing.
Does Wappalyzer have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Wappalyzer is listed for Web, iOS and Android.
Does Wappalyzer have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Wappalyzer is listed for Web, iOS and Android.
Is Wappalyzer open source?
Wappalyzer is not described as open source on its own site, as read on Nov 12, 2026.
Does Wappalyzer have an API?
Yes. Wappalyzer offers a public API, according to its own site.
What does Wappalyzer integrate with?
Wappalyzer's listing names Salesforce, HubSpot, Pipedrive, Gmail, Zapier, Make and Pabbly.
Who makes Wappalyzer?
Wappalyzer is made by a company of the same name. It dates from 2008.
What are the alternatives to Wappalyzer?
The closest alternatives to Wappalyzer in our directory are Similarweb, ZoomInfo, Web Developer, SEOquake and SEO Minion.
How does Wappalyzer compare with other SEO browser extensions?
Wappalyzer's GPA of 2.2 is higher than 3 of the 35 other SEO browser extensions we grade.
Is Wappalyzer good value for money?
ToolGPA grades Wappalyzer D for value for money. Its paid plans start at $250 a month, against a middle price of $14 for the category: 4 of the 4 others that charge start lower.
Could I make my own version of Wappalyzer?
You could make the core of Wappalyzer for yourself: reports. What you would give up is listed below.
Where this guide comes from
The prices, plans, platforms and features were read from Wappalyzer’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Wappalyzer's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Wappalyzer. Prices change, so check wappalyzer.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Wappalyzer, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/wappalyzer
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Wappalyzer: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/wappalyzer
Know someone choosing between SEO browser extensions?
Send them this guide: toolgpa.com/tools/wappalyzer/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO browser extensions after Wappalyzer, each with an Insider's Guide of its own.
- SEO Browser Extensions Insider's GuideEvery one of the 36 SEO browser extensions we grade, compared
- SEOquake Insider's GuideFree Semrush extension for page audits and metrics in Google results3.2 GPA
- Botpresso SEO Extension Insider's GuideFree Chrome extension for on-page, link and n-gram SEO checks3.0 GPA
- Detailed SEO Extension Insider's GuideFree Chrome and Firefox extension for one-click on-page SEO checks3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Wappalyzer’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Wappalyzer is a trademark of its owner, and this guide is not made, paid for or approved by Wappalyzer. Prices and plans change: check wappalyzer.com before you buy.