Wappalyzer review (2026): is the free plan enough?
Website technology lookup and technographic lead lists
Black Friday: is there a Wappalyzer sale?
Wappalyzer report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for checking which technologies a website runs on
Wappalyzer shows what technology a website uses through a browser extension, lookups and lead lists. The free account is 50 lookups a month, and the cheapest paid plan is $250 a month, aimed at lead generation more than at checking the odd site.
Who Wappalyzer is for
- Fits if you want to check which tools a site uses while you browse
- Works for sales teams building lead lists by technology
Who Wappalyzer is not for
- Tight if you stay free: 50 lookups a month
- Pricey if you only check the odd site: paid starts at $250 a month
- Watch out: lead lists, APIs and CRM connections need a paid plan
- Watch out: company and contact details in single lookups, the extension and the Android app are limited
Why Wappalyzer gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$250 a month for Pro, where the cheaper quarter of this category starts at $10 and the dearest tenth at $250.
- CFree plan and trialA free account with 50 lookups and 50 email verifications a month, 5 alerts and sample lead lists.
- CFeaturesExtension, lookups, lead lists, alerts, CRM enrichment, an API and email verification. Lead lists, the API and CRM links need a paid plan, and some contact details are limited.
- BEase of useNo store rating on record, but you install the extension and use it on any page.
- BPlatforms and integrationsWeb, a browser extension, iPhone and Android, with Salesforce, HubSpot, Pipedrive, Gmail, Zapier and Make.
What these grades rest on. Graded from this listing, whose facts were read from Wappalyzer's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Wappalyzer? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/wappalyzer#review"><img src="https://toolgpa.com/badge/wappalyzer.svg" alt="Wappalyzer: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Wappalyzer stands among SEO browser extensions
Wappalyzer's GPA of 2.2 is higher than 3 of the 35 other SEO browser extensions we grade.
It stands best on platforms and integrations (B, above 33 of 35) and worst on value for money (D, above 0).
Its paid plans start at $250 a month, against a middle price of $14 for the category: 4 of the 4 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 36 SEO browser extensions we grade, cut by the letter each got. Wappalyzer’s own letter is outlined.
- DValue for moneyAbove 0 of 35, level with 1
- CFree plan and trialAbove 2 of 35, level with 2
- CFeaturesAbove 14 of 35, level with 19
- BEase of useAbove 3 of 35, level with 32
- BPlatforms and integrationsAbove 33 of 35, level with 2
Price against what you get
Each dot is one of 35 SEO browser extensions. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Wappalyzer, or make your own?
Your call
You could make the core of Wappalyzer for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $3,000 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API.
What this rests on. Wappalyzer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Wappalyzer?
Wappalyzer identifies the technologies a website runs on and sells that data as lookups, prospect lists, CRM enrichment and API access. A browser extension shows the stack of any site you visit, and the paid plans add lead lists built by technology. The vendor aims it at sales and go-to-market teams.
Worth knowing
- The free account is capped at 50 lookups a month, and lead lists, APIs and CRM integrations need a paid plan.
- The cheapest paid plan is $250 a month, aimed at lead generation more than occasional site checks.
- Company and contact details in single-site lookups, the extension and the Android app are Plus features.
- API credits included in plans expire after 60 days; bundles bought separately expire after 365 days.
Key features
- Browser extension
- Shows the technologies behind a site as you browse. The apps page lists extensions for Chrome, Firefox, Edge and Safari.
- Technology lookup
- Looks up the technologies a website uses. Company and contact details inside single-site lookups are Plus features.
- Lead lists
- Builds prospect lists by technology or keyword, filtered by traffic, country and company details, then exports them.
- Website alerts
- Tracks changes in the technologies a website uses. The free account includes 5 alerts.
- CRM enrichment and API
- Adds technology data to records in Salesforce, HubSpot and Pipedrive, and exposes an API that is billed in credits, typically 1 per website.
- Email verification
- Checks email addresses to cut bounces; included in every plan with monthly limits.
Wappalyzer pricing
As of Nov 12, 2026, Wappalyzer has a free plan, and paid plans start at $250 per month (Pro, billed monthly).
- Starts at
- $250 per month (Pro, billed monthly)
- Free plan
- Free account: 50 technology lookups and 50 email verifications per month, 5 website alerts and free sample lead lists.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 50 lookups and 50 email verifications a month, 5 website alerts and sample lead lists. |
| Pro | $250per month, billed monthly | 1 user, 2 lead list technology targets, 5,000 lookups, 5,000 email verifications and API credits; the page does not list a credit count for Pro. Annual billing saves 17%. |
| Business | $450per month, billed monthly | 5 users, unlimited lead list technology targets, 20,000 lookups, 20,000 email verifications and 20,000 API credits, with CRM enrichment. |
| Enterprise | $850+per month and up | 25+ users, unlimited targets, 200,000+ lookups, verifications and API credits, dedicated support and custom terms. |
Read from wappalyzer.com on Nov 12, 2026. Prices change, so confirm with Wappalyzer before you buy.
Ways to pay less
- Annual discountSave 17% with annual billing
The pricing page offers an annual billing option that it says saves 17%; the prices shown are the monthly ones.
Stated on wappalyzer.com
Works with
Wappalyzer alternatives
- Wappalyzer vs Similarweb
Free plan · from $125/mo
- Wappalyzer vs ZoomInfo
Free plan
- Wappalyzer vs SEO Minion
From $14/mo
Common questions
Does Wappalyzer have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Wappalyzer is listed for Web, iOS and Android.
Does Wappalyzer have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Wappalyzer is listed for Web, iOS and Android.
Is Wappalyzer open source?
Wappalyzer is not described as open source on its own site, as read on Nov 12, 2026.
Does Wappalyzer have an API?
Yes. Wappalyzer offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.