Wappalyzer vs ZoomInfo (2026): which should you pick?
As of Nov 12, 2026, ZoomInfo grades higher than Wappalyzer: 2.8 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
ZoomInfo grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Wappalyzer
Website technology lookup and technographic lead lists
Which one is for you
Pick Wappalyzer if
- Fits if you want to check which tools a site uses while you browse
- Works for sales teams building lead lists by technology
Look elsewhere if
- Tight if you stay free: 50 lookups a month
- Pricey if you only check the odd site: paid starts at $250 a month
- Watch out: lead lists, APIs and CRM connections need a paid plan
- Watch out: company and contact details in single lookups, the extension and the Android app are limited
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 2.2GPAWappalyzerFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | D$250 a month for Pro, where the cheaper quarter of this category starts at $10 and the dearest tenth at $250. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CA free account with 50 lookups and 50 email verifications a month, 5 alerts and sample lead lists. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | CExtension, lookups, lead lists, alerts, CRM enrichment, an API and email verification. Lead lists, the API and CRM links need a paid plan, and some contact details are limited. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | BNo store rating on record, but you install the extension and use it on any page. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb, a browser extension, iPhone and Android, with Salesforce, HubSpot, Pipedrive, Gmail, Zapier and Make. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | checking which technologies a website runs on | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Wappalyzer and ZoomInfo. How we grade
Where they differ
- Wappalyzer also covers reports.
- ZoomInfo also covers workflow automation and AI agents.
At a glance
| Wappalyzer | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $250 per month (Pro, billed monthly) | Not published |
| Free plan | Free account: 50 technology lookups and 50 email verifications per month, 5 website alerts and free sample lead lists. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | None listed | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Wappalyzer | ZoomInfo Technologies LLC |
| Price read from | wappalyzer.com | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Wappalyzer
- The free account is capped at 50 lookups a month, and lead lists, APIs and CRM integrations need a paid plan.
- The cheapest paid plan is $250 a month, aimed at lead generation more than occasional site checks.
- Company and contact details in single-site lookups, the extension and the Android app are Plus features.
- API credits included in plans expire after 60 days; bundles bought separately expire after 365 days.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Wappalyzer
- Browser extension
- Shows the technologies behind a site as you browse. The apps page lists extensions for Chrome, Firefox, Edge and Safari.
- Technology lookup
- Looks up the technologies a website uses. Company and contact details inside single-site lookups are Plus features.
- Lead lists
- Builds prospect lists by technology or keyword, filtered by traffic, country and company details, then exports them.
- Website alerts
- Tracks changes in the technologies a website uses. The free account includes 5 alerts.
- CRM enrichment and API
- Adds technology data to records in Salesforce, HubSpot and Pipedrive, and exposes an API that is billed in credits, typically 1 per website.
- Email verification
- Checks email addresses to cut bounces; included in every plan with monthly limits.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Wappalyzer
Free$0
50 lookups and 50 email verifications a month, 5 website alerts and sample lead lists.
Pro$250
per month, billed monthly
1 user, 2 lead list technology targets, 5,000 lookups, 5,000 email verifications and API credits; the page does not list a credit count for Pro. Annual billing saves 17%.
Business$450
per month, billed monthly
5 users, unlimited lead list technology targets, 20,000 lookups, 20,000 email verifications and 20,000 API credits, with CRM enrichment.
Enterprise$850+
per month and up
25+ users, unlimited targets, 200,000+ lookups, verifications and API credits, dedicated support and custom terms.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
Wappalyzer
- Annual discount
Save 17% with annual billing
The pricing page offers an annual billing option that it says saves 17%; the prices shown are the monthly ones.
ZoomInfo
No public discounts listed.
Common questions
Which is cheaper, Wappalyzer or ZoomInfo?
As of Nov 12, 2026, Wappalyzer starts at $250 per month (Pro, billed monthly), and ZoomInfo has no price we could confirm.
Which has a free plan, Wappalyzer or ZoomInfo?
As of Nov 12, 2026, both Wappalyzer and ZoomInfo have a free plan.
Which platforms do Wappalyzer and ZoomInfo run on?
As of Nov 12, 2026, only Wappalyzer lists an Android app. Both list a web app, an iOS app and a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.