The Wufoo Insider’s Guide
Everything we know about Wufoo in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Wufoo
The Insider’s Guide
Drag-and-drop online form builder from SurveyMonkey
Every plan, grade, refund rule and rival among form and survey tools, read from Wufoo’s own pages.
Made by SurveyMonkey Inc. · checked Oct 5, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Wufoo’s own pages, its app-store listings and our grades. Every fact in it is on Wufoo’s page too, where it is kept up to date. Checked Oct 5, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 6 of the 30 other form and survey tools we grade
Wufoo is a cloud-based form builder owned by SurveyMonkey. It covers registration, application, contact and payment forms with a drag-and-drop editor, a theme designer, form rules and built-in reports. Plans differ mainly in the number of forms, monthly entries, users and file storage they allow, and accepting payments starts on the Professional plan.
To get you started, here are 9 things to know about Wufoo, taken from its own pages and our grades.
No store rating on record, and a form still has to be built, themed and have its rules set.
- 1
Best for simple website forms with built-in reports
Wufoo is a drag-and-drop form builder owned by SurveyMonkey, with rules for branching, a theme designer and reports built in.
- 2
Paid plans start at $16.25 a month
As its pricing page puts it: $16.25 per month, billed annually at $195 ($22 billed monthly).
- 3
There is a free plan
5 forms, 100 entries a month, 10 fields per form, 1 user and 100 API requests a day. Forms are deactivated once the monthly entry limit is exceeded.
- 4
It runs on Web
Web.
- 5
Drag-and-drop form builder
Build registration, application, contact and payment forms without writing code, starting from a gallery of more than 400 templates.
- 6
Form rules
Rules add branching and conditional logic and can trigger an action once someone submits a form. They are listed from the Starter plan.
- 7
Payments
Collect payments through gateways including Stripe, Square, PayPal and Authorize.Net. Accepting payments needs the Professional plan or higher.
- 8
A 2.4 GPA, above 6 of 30
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Wufoo you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Wufoo at a glance
- Pricing
- Free plan, from $16.25 per month, billed annually at $195 ($22 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- SurveyMonkey Inc.
- Category
- Forms & Surveys
- Our grade
- 2.4 GPA, fair
The report card
Best for simple website forms with built-in reports
Wufoo is a drag-and-drop form builder owned by SurveyMonkey, with rules for branching, a theme designer and reports built in. Every plan counts your forms, entries and users: free stops at 5 forms and 100 entries a month and then switches forms off, Starter covers one user, and extra entries cost $0.05 each. Taking payments needs Professional at $33.25 a month, and there's nothing for signatures.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $16.25 a month billed annually puts it right at the edge of this category's cheapest quarter, with file uploads, form rules and integrations in. It buys 10 forms, 1,000 entries and 1 user, payments need Professional at $33.25, and extra entries are $0.05 each. |
| Free plan and trial | C | Free with no time limit, but the caps bite straight away: 5 forms, 100 entries a month, 10 fields per form, 1 user, and no file storage at all. Pass the entry limit and your forms are switched off. |
| Features | C | The basics, and the pricing table shows where they stop: drag-and-drop from 400-plus templates, rules for branching, a theme designer and reports. Payments, field encryption and password protection all wait for Professional, and there's nothing here for signatures. |
| Ease of use | C | No store rating on record, and a form still has to be built, themed and have its rules set. Drag and drop with no code and 400-plus templates keep that short. |
| Platforms and integrations | B | Web with a REST API on every plan, dozens of native integrations including Salesforce, Dropbox and Mailchimp, and over 1,000 more through Zapier. No apps of its own. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Wufoo is for
- Fits if you need a simple registration, contact or order form on your website
- Works for organizations that want built-in reports on their form entries
Who it is not for
- Tight if you stay free: 5 forms, 100 entries a month, 10 fields a form, no file storage, and forms switch off past the limit
- Skip it if you take payments on a budget, since that needs Professional at $33.25 a month billed annually
- Not for you if you work as a team on Starter, which covers a single user; 5 users start on Professional
- Watch out: paid accounts pay $0.05 for each entry over the monthly limit
- Too light for forms that need signatures, and field encryption, password protection and Google Analytics wait for Professional
Good to know
Good for
- Simple registration, contact and order forms embedded on a website
- Organizations that want built-in reports on their form entries
- Nonprofits outside education, which get 50% off paid plans
Worth knowing
- The Free plan is limited to 5 forms, 100 entries a month and 10 fields per form, and file storage is for paid accounts only.
- Accepting payments, Google Analytics tracking, field encryption and password protection start on Professional.
- Starter covers a single user; 5 users start on Professional and 20 on Advanced.
- Paid accounts are charged $0.05 for each entry over the monthly limit.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$16.25
A month to start. There is a free plan too
Wufoo has a free plan. Paid plans start at $16.25 per month, billed annually at $195 ($22 billed monthly).
Pass the entry limit and your forms are switched off.
Free
$0
5 forms, 100 entries a month, 10 fields per form and 1 user.
Starter
$16.25
per month, billed annually at $195 ($22 billed monthly)
10 forms, 1,000 entries a month, 1 user and 1 GB of file storage, with file uploads, form rules, a custom logo and integrations.
Professional
$33.25
per month, billed annually at $399 ($45 billed monthly)
Unlimited forms, 5,000 entries a month, 5 users and 5 GB of storage, plus payments, field encryption and password protection.
Advanced
$83.25
per month, billed annually at $999 ($113 billed monthly)
25,000 entries a month, 20 users, 10 GB of file storage and priority support.
Ultimate
$210.25
per month, billed annually at $2,523 ($286 billed monthly)
200,000 entries a month, 60 users, 20 GB of file storage and 100,000 API requests a day.
The free plan
5 forms, 100 entries a month, 10 fields per form, 1 user and 100 API requests a day. Forms are deactivated once the monthly entry limit is exceeded.
Read from wufoo.com on Oct 5, 2026.
Ways to pay less
Annual discount
Save 25% with annual billing
Starter is $195 a year, or $16.25 per month, against $22 on monthly billing. Professional is $399 a year against $45 per month, and Advanced $999 against $113.
Stated on wufoo.comNonprofit
50% off paid plans for nonprofits
Wufoo gives a 50% discount on all paid plans to non-educational nonprofits that submit proof of status, such as a Form 990 for US organizations.
Stated on help.surveymonkey.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Drag-and-drop online form builder from SurveyMonkey. Here is what it does, as its own site describes it, and what it covers: public API, templates, no-code, forms, surveys, reports.
Payments, field encryption and password protection all wait for Professional, and there's nothing here for signatures.
- Drag-and-drop form builder
- Build registration, application, contact and payment forms without writing code, starting from a gallery of more than 400 templates.
- Form rules
- Rules add branching and conditional logic and can trigger an action once someone submits a form. They are listed from the Starter plan.
- Payments
- Collect payments through gateways including Stripe, Square, PayPal and Authorize.Net. Accepting payments needs the Professional plan or higher.
- Reports and exports
- Use out-of-the-box reports or build custom ones to see how forms are performing, and export entries to spreadsheet software.
- Theme designer
- Customize a ready-made theme or design one to match a brand or website, with or without CSS. A custom logo needs a paid plan.
- REST API and integrations
- A REST API with a daily request limit is part of every plan. Wufoo lists dozens of native integrations and over 1,000 more through Zapier.
Where it runs
- Web
What it works with
- Salesforce
- Dropbox
- Mailchimp
- Zapier
- Stripe
- PayPal
- Square
- Authorize.Net
Wufoo is made by SurveyMonkey Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/30
Other form and survey tools it is graded above
Wufoo's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.
It stands best on value for money (B, above 22 of 30) and worst on features (C, above 0).
Its paid plans start at $16.25 a month, against a middle price of $21 for the category: 9 of the 30 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 5 tools score higher and cost less.
Each grade against the category
Every bar is all 31 form and survey tools we grade, cut by the letter each got. Wufoo’s own letter is outlined.
- BValue for moneyAbove 22 of 30
- CFree plan and trialAbove 1 of 30
- CFeaturesAbove 0 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 4 of 30
Price against what you get
Each dot is one of 31 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. Wufoo is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Wufoo you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 12 of the 30 other form and survey tools grade higher. It costs $195 a year.
What you could make
- Forms, surveys, templates and reports: an app builder makes these well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, Salesforce, Dropbox and Mailchimp among them, and has an API.
What this rests on. Wufoo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Jotform, Cognito Forms, Formstack, Google Forms and Zoho Forms
The 5 tools Wufoo is most often weighed against, with where each one differs from it.
- 3.0GPA
Jotform
Free plan · from $34/mo
No-code form builder with payments, e-signatures and workflows.
- Only Jotform lists iOS and Android apps.
- Wufoo also covers no-code, surveys and reports.
- Jotform also covers workflow automation, AI agents and app builder.
- 2.4GPA
Cognito Forms
Free plan · from $19/mo
Form builder with calculations, payments and approval workflows.
- Wufoo also covers reports.
- Cognito Forms also covers workflow automation.
- 2.2GPA
Formstack
Free trial · from $83/mo
No-code forms with document generation and eSignatures.
- Wufoo has a free plan. Formstack does not, though it has a free trial.
- Wufoo also covers surveys and reports.
- Formstack also covers workflow automation.
- 3.2GPA
Google Forms
Free plan · from $7/mo
Form, survey and quiz builder that comes with a Google Account.
- Wufoo also covers no-code.
- 2.8GPA
Zoho Forms
Free plan · from $10/mo
No-code form builder with approvals, payments and mobile apps.
- Only Zoho Forms lists iOS and Android apps.
- Wufoo also covers surveys.
- Zoho Forms also covers workflow automation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Wufoo free?
Wufoo has a free plan. 5 forms, 100 entries a month, 10 fields per form, 1 user and 100 API requests a day.
How much does Wufoo cost?
Wufoo lists 5 plans. Free: $0.
What platforms does Wufoo work on?
Wufoo is available on Web.
Does Wufoo offer any discounts?
Wufoo publicly lists the following: Save 25% with annual billing; 50% off paid plans for nonprofits.
Does Wufoo have an Android app?
No Android app was listed when its pages were read on Oct 5, 2026. Wufoo is listed for Web.
Does Wufoo have an iPhone app?
No iPhone app was listed when its pages were read on Oct 5, 2026. Wufoo is listed for Web.
Is Wufoo open source?
Wufoo is not described as open source on its own site, as read on Oct 5, 2026.
Does Wufoo have an API?
Yes. Wufoo offers a public API, according to its own site.
What does Wufoo integrate with?
Wufoo's listing names Salesforce, Dropbox, Mailchimp, Zapier, Stripe, PayPal, Square and Authorize.Net.
Who makes Wufoo?
Wufoo is made by SurveyMonkey Inc.
What are the alternatives to Wufoo?
The closest alternatives to Wufoo in our directory are Jotform, Cognito Forms, Formstack, Google Forms and Zoho Forms.
How does Wufoo compare with other form and survey tools?
Wufoo's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.
Is Wufoo good value for money?
ToolGPA grades Wufoo B for value for money. Its paid plans start at $16.25 a month, against a middle price of $21 for the category: 9 of the 30 others that charge start lower.
Could I make my own version of Wufoo?
To replace Wufoo you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Wufoo’s own pages on Oct 5, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Wufoo's own pages on 5 October 2026. Also tested with a demo account on 2026-07-29.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SurveyMonkey Inc. Prices change, so check wufoo.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Wufoo, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/wufoo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Wufoo: The Insider's Guide", checked Oct 5, 2026. https://toolgpa.com/tools/wufoo
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/wufoo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after Wufoo, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 31 form and survey tools we grade, compared
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
- Jotform Insider's GuideNo-code form builder with payments, e-signatures and workflows3.0 GPA
- Fillout Insider's GuideForm builder with unlimited seats, payments and scheduling2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Wufoo’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Wufoo is a trademark of its owner, and this guide is not made, paid for or approved by SurveyMonkey Inc. Prices and plans change: check wufoo.com before you buy.