Alternatives · Email Marketing
Braze alternatives
As of Nov 12, 2026, the highest-graded Braze alternative is Klaviyo (2.4 GPA). It's also the best free one. The catch, in its listing's words: "Up to 250 active profiles and 500 email sends a month."
Braze compared with 9 alternatives: Iterable, Customer.io, Klaviyo, Bloomreach, Cordial and 4 more.
Braze's current pricing could not be confirmed from its own site. 1 of the 9 alternatives is free or has a free plan. 3 more offer a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Braze sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| BrazeThis tool | Free trial | Trial only | Web |
| Iterable | Paid | No | Web |
| Customer.io | Free trial · from $100/mo | Trial only | Web |
| Klaviyo | Free plan · from $20/mo | Yes | Web |
| Bloomreach | From $60,000/yr | No | Web |
| Cordial | Paid | No | Web |
| Listrak | Paid | No | Web |
| Seventh Sense | Free trial · from $80/mo | Trial only | Web |
| Vero | Free trial · from $49/mo | Trial only | Web |
| Zeta Global | Paid | No | Web |
How each one differs from Braze
Iterable
Cross-channel customer engagement platform for large brands
- Iterable does not cover whatsApp messaging and a/B testing, which Braze does.
Suits: Large consumer brands running lifecycle programs across several channels
Customer.io
Data-driven email, SMS, push and in-app messaging for product teams
- Customer.io starts at $100 per month for up to 5,000 profiles, billed monthly.
- Customer.io also covers business texting.
- Customer.io does not cover sMS marketing, whatsApp messaging and a/B testing, which Braze does.
Suits: Software and app companies sending messages from product data
Klaviyo
Email, text and push marketing built on online-store customer data
- Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Klaviyo has a free plan, which Braze lacks.
- Klaviyo also covers forms and reports.
- Klaviyo does not cover sMS marketing, whatsApp messaging and a/B testing, which Braze does.
Suits: Online stores, especially on Shopify, that market from order data
Bloomreach
Enterprise email, marketing automation and commerce search suite
- Bloomreach starts at $60,000 per year and up, billed annually.
Suits: Large retail brands with high email and SMS volume
Cordial
Cross-channel messaging platform with a built-in customer data layer
- Cordial does not cover a/B testing, which Braze does.
Suits: Enterprise retail and ecommerce marketing teams
Listrak
Cross-channel personalization platform for retail brands
- Listrak also covers popups.
- Listrak does not cover whatsApp messaging and a/B testing, which Braze does.
Suits: Mid-size and large online retailers
Seventh Sense
AI send-time and list-health add-on for HubSpot and Marketo email
- Seventh Sense starts at $80 per month for up to 5,000 HubSpot marketing contacts, billed annually.
- Seventh Sense also covers reports.
- Seventh Sense does not cover email campaigns, sMS marketing and whatsApp messaging, which Braze does.
Suits: HubSpot or Marketo marketing teams with large lists and deliverability concerns
Vero
Event-driven email and push messaging for product-led companies
- Vero starts at $49 per month, billed annually ($54 billed monthly).
- Vero also covers transactional email.
- Vero does not cover sMS marketing and whatsApp messaging, which Braze does.
Suits: SaaS and marketplace teams messaging on product events
Zeta Global
Enterprise email and mobile messaging on a customer data platform
- Zeta Global also covers reports.
- Zeta Global does not cover whatsApp messaging and a/B testing, which Braze does.
Suits: Large brands that want email, SMS and customer data on one enterprise platform
Limits worth knowing in Braze
- No prices are published; the contract combines an edition, monthly active users, Action Credits and services.
- Braze says it has no free plan, though trials, startup programs and entry plans exist through its team.
- Action Credits are one pool across channels; the page's example is 1 credit for an SMS and 5 for a WhatsApp message.
- SAML and single sign-on are listed under trust and infrastructure; which editions have provisioning is not itemized.
Common questions
What are the alternatives to Braze?
The alternatives to Braze in this directory are Iterable, Customer.io, Klaviyo, Bloomreach, Cordial, Listrak, Seventh Sense, Vero and Zeta Global. Each one has a side-by-side comparison with Braze.
Is there a free alternative to Braze?
Yes. Klaviyo has a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.