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Alternatives · Email Marketing

CleverTap alternatives

As of Nov 13, 2026, the highest-graded CleverTap alternative is Customer.io (2.2 GPA).

CleverTap compared with 5 alternatives: MoEngage, WebEngage, Braze, Iterable and Customer.io.

CleverTap is a paid product with a free trial, starting at $85 per month for up to 5,000 monthly active users. None of the alternatives has a free plan. 2 more offer a free trial.

Listings checked up to Nov 13, 2026 · Where the facts come from

Black Friday: is there a CleverTap sale?

At a glance

ToolPriceFree planRuns on
CleverTapThis toolFree trial · from $85/moTrial onlyWeb
MoEngagePaidNoWeb
WebEngagePaidNoWeb
BrazeFree trialTrial onlyWeb
IterablePaidNoWeb
Customer.ioFree trial · from $100/moTrial onlyWeb

How each one differs from CleverTap

  1. MoEngage

    Customer engagement platform for push, email, SMS and in-app

    • MoEngage also covers popups.
    • MoEngage does not cover a/B testing, which CleverTap does.

    Suits: Mobile app and e-commerce brands that need push, email and SMS in one tool

    MoEngage vs CleverTapMoEngage pricing and details

  2. WebEngage

    Customer data and engagement platform across fifteen channels

    • WebEngage does not cover a/B testing, which CleverTap does.

    Suits: Consumer brands in travel, healthcare, automotive, insurance and retail with large user bases

    WebEngage vs CleverTapWebEngage pricing and details

  3. Braze

    Customer engagement platform for email, push, SMS and in-app

    • Braze does not cover reports, which CleverTap does.

    Suits: Brands that message customers across email, mobile push, SMS and WhatsApp

    Braze vs CleverTapBraze pricing and details

  4. Iterable

    Cross-channel customer engagement platform for large brands

    • Iterable does not cover reports, whatsApp messaging and a/B testing, which CleverTap does.

    Suits: Large consumer brands running lifecycle programs across several channels

    Iterable vs CleverTapIterable pricing and details

  5. Customer.io

    Data-driven email, SMS, push and in-app messaging for product teams

    • Customer.io starts at $100 per month for up to 5,000 profiles, billed monthly.
    • Customer.io also covers business texting.
    • Customer.io does not cover reports, sMS marketing, whatsApp messaging and a/B testing, which CleverTap does.

    Suits: Software and app companies sending messages from product data

    Customer.io vs CleverTapCustomer.io pricing and details

Limits worth knowing in CleverTap

  • Pro and Ultimate have no published price; they are reached through a demo request.
  • Core is priced by monthly active users, with steps to 100,000 and a 100,000+ option that shows no price.
  • Core excludes add-ons and taxes, which are charged on top.
  • AI features draw on tokens; each plan includes a starting allowance.
CleverTap pricing and details

Common questions

What are the alternatives to CleverTap?

The alternatives to CleverTap in this directory are MoEngage, WebEngage, Braze, Iterable and Customer.io. Each one has a side-by-side comparison with CleverTap.

Is there a free alternative to CleverTap?

None of the alternatives listed here has a free plan. Braze and Customer.io offer a free trial.

When were these prices checked?

Each listing shows its own date. On this page they run from Oct 17, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.