Pencil alternatives · Ad Tools
Free alternatives to Pencil
Pencil has no free plan. 6 of the 40 other ad creative and reporting tools in this directory are free or have a free plan.
Pencil is a paid product with a free trial, starting at $11 per month for 50 credits, billed annually ($14 billed monthly). All of them pair the free plan with paid ones.
6 tools · Listings checked up to Nov 12, 2026 · Where the facts come from
How each one differs from Pencil
- Free plan · from $10/mo
Creatify
AI video ads with AI actors, made from a product link
What is free: 10 credits a month, enough for up to 2 video ads or 20 image ads, with 300 AI actors, 10 premium models and 40 templates. Exports carry a watermark.
- Creatify starts at $10 per month for 55 credits, billed annually ($15 billed monthly). Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly).
- Creatify has a free plan. Pencil does not, though it has a free trial.
- Pencil also covers templates.
- Free plan · from €49/mo
Superscale
Ad research and creation tools that run inside Claude or ChatGPT
What is free: 3 credits a day plus 5 free ads to start, for 1 brand with unlimited people, no credit card required.
- Superscale starts at €49 a month, plus VAT, for 100 credits. Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly).
- Superscale has a free plan. Pencil does not, though it has a free trial.
- Superscale also covers research.
- Pencil also covers templates, image generation and video generation.
- Free plan · from $129/mo
Atria
Meta and TikTok ad library, ad reports and AI ad ideas in one place
What is free: Permanent free plan with no card: 1 connected ad account, 1 brand and a starter allowance of AI credits (the homepage says 1,000). Atria does not publish its other limits.
- Atria starts at $129 per month, billed annually ($159 billed monthly). Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly).
- Atria has a free plan. Pencil does not, though it has a free trial.
- Only Atria lists a browser extension.
- Atria also covers reports.
- Free plan · from $49/mo
BigSpy
Ad library for researching competitor ads on 11 platforms
What is free: Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives.
- BigSpy starts at $49 per month, billed annually ($69 billed monthly). Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly).
- BigSpy has a free plan. Pencil does not, though it has a free trial.
- BigSpy also covers research.
- Pencil also covers templates, AI agents, image generation and video generation.
- Free plan · from $69/mo
Adzooma
PPC audits, alerts and reports across Google, Microsoft and Meta Ads
What is free: Monthly reports, a limited set of opportunities, 3 PPC alerts, budget tracking and 1 user seat, with unlimited ad accounts connected.
- Adzooma starts at $69 per month, billed monthly. Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly).
- Adzooma has a free plan. Pencil does not, though it has a free trial.
- Adzooma also covers reports and dashboards.
- Pencil also covers templates, AI agents, image generation, video generation and ad creative.
- Free plan · from $200/mo
Adbeat
Competitor ad intelligence for display and native advertising
What is free: Adbeat Basic is a free account with unlimited views of ad creatives and the option to save favorite ads.
- Adbeat starts at $200 per month, billed annually ($249 billed monthly). Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly).
- Adbeat has a free plan. Pencil does not, though it has a free trial.
- Adbeat also covers research and reports.
- Pencil also covers templates, AI agents, image generation, video generation and ad creative.
Common questions
Is there a free alternative to Pencil?
Yes. Creatify, Superscale, Atria, BigSpy, Adzooma and Adbeat are free or have a free plan.
Does Pencil have a free plan?
Pencil has no free plan. Pencil is a paid product with a free trial, starting at $11 per month for 50 credits, billed annually ($14 billed monthly).
When was this checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Pencil: the alternatives its listing names first, then the tools that share the most features with it.