Pencil vs Superscale (2026): which should you pick?
As of Nov 12, 2026, Pencil grades higher than Superscale: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Pencil grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Pencil
AI ad creation across many image, video and text models
Superscale
Ad research and creation tools that run inside Claude or ChatGPT
Which one is for you
Pick Pencil if
- Fits if you want to try several AI image and video models under one subscription
- Works for teams that make ads and launch them to Meta, TikTok, YouTube and LinkedIn from one place
Look elsewhere if
- Tight if you're on Core, as 50 credits go quickly and unused ones don't roll over
- Skip it if you want to track what rivals are running, as nothing on record does that
- Not for you if you want a refund after the trial, since none are given once a plan starts
- Watch out: the free trial's length isn't stated, and Core and Growth can't go past their credits until the reset
- Pricey if you need bulk generation from feeds, IP assignment or no-train terms, which are on Pro, priced through sales
Pick Superscale if
- Fits if you already live in Claude or ChatGPT and want ad tasks done there
- Works for one-brand teams making static image ads
Look elsewhere if
- Skip it if you want video ads, as the tools covered are static images, research and reports
- Tight if you stay free, because 3 credits a day is about 2 ads
- Pricey if you run several brands, since each extra brand is €29 a month on top of €49
- Watch out: prices are in euros plus VAT, and no dollar price is shown
How we grade them
| 2.2GPAPencilFair | 2.0GPASuperscaleFair | |
|---|---|---|
| Value for money | CGraded on a few dozen ads a month. Core's 50 credits at $11 billed annually won't go that far, since each action is charged by model and resizing costs 1 credit per format, so it's Growth: 250 credits for $44 billed annually ($55 monthly). That's the middle of this category. | CPro is €49 a month plus VAT for 100 credits, about 65 ads, which is the category's middle ($49). Each extra brand adds €29 a month. |
| Free plan and trial | CNo free plan. The refund policy mentions a free trial and says you choose to upgrade to a paid plan afterwards, but no length is given anywhere on record. | CFree plan gives 3 credits a day, about 2 ads, with 5 free ads to start and no card. You will run out in one sitting. |
| Features | CText, image, video and voice models, ready-made and custom agents, editors with Figma and Photoshop imports, launching to seven ad platforms and scores before launch. It covers making ads, but nothing on record studies rivals' ads, and bulk generation from feeds is Pro only. | CResearch, static ad creation, analytics reading and publishing on approval. It covers a narrow slice of the job: static ads, not video. |
| Ease of use | CNo rating on record. Choosing among many models, each priced differently in credits, is a learning curve of its own, and agents and workflows take setting up. | CNo store rating on record. You connect it to Claude or ChatGPT and spend credits per task, which is a learning curve. |
| Platforms and integrations | BWeb only, with no apps. It launches to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, imports from Figma, Photoshop and After Effects, and can add CreativeX scores. | CWeb, working through your AI assistant, with 3 integrations listed and no API mentioned. |
| Best for | many AI models for ads in one workspace | ad research and creation inside Claude or ChatGPT |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pencil and Superscale. How we grade
Price against what you get
Pencil starts at $11 a month and scores 2.3 out of 4 on features, ease of use and platforms. Superscale starts at about $54.74 a month and scores 2.0.
Pencil scores higher and starts $43.74 a month lower. Of the other ad creative and reporting tools on the chart, 3 score higher than Pencil for less, and 18 score higher than Superscale for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pencil also covers templates, image generation and video generation.
- Superscale also covers research.
At a glance
| Pencil | Superscale | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $11 per month for 50 credits, billed annually ($14 billed monthly) | €49 a month, plus VAT, for 100 credits |
| Free plan | None | 3 credits a day plus 5 free ads to start, for 1 brand with unlimited people, no credit card required. |
| Free trial | Free trial mentioned in the refund policy; length not stated | None listed |
| Web | ||
| Made by | Pencil AI Limited | Superscale AI GmbH |
| Price read from | trypencil.com | superscale.ai |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Pencil
- Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
- Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
- Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
- Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.
Superscale
- Prices are in euros, and Pro is listed plus VAT; no US dollar price is shown.
- Credits are the unit of cost: an image ad is 1 credit, a concept set 2 and an audit, plan or report 5.
- A Pro plan covers 1 brand; each extra brand is €29 a month.
- When credits run out nothing is charged; new work waits for the next day's free credits or an upgrade.
Key features
Pencil
- Many AI models in one place
- Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.
- Agents and Scribble
- Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.
- Ad editors and resizing
- Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.
- Launch and track ads
- Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.
- Predictions and creative insights
- Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.
- Bulk generation from feeds
- On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.
Superscale
- Works inside your AI assistant
- You add Superscale to Claude, ChatGPT or Grok Bot, and every plan works in all three.
- Customer and market research
- Reads customer reviews, benchmarks competitors and your market, and searches Reddit.
- Static ad creation
- Makes static ads from your own photography. One image ad costs 1 credit and a concept set 2 credits.
- Analytics reading
- Reads your ad results and produces audits, plans and reports, at 5 credits each.
- Publish only on approval
- The FAQ says Superscale drafts changes and new ads, and nothing goes live until you press Publish on its card.
Plans
Pencil
Core$11
per month for 50 credits, billed annually ($14 billed monthly)
For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support.
Growth$44
per month for 250 credits, billed annually ($55 billed monthly)
Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team.
ProCustom
Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms.
Superscale
Free€0
3 credits a day (about 2 ads or 20 queries), 1 brand, unlimited people and every tool. First 5 ads free.
Pro€49
per month, plus VAT, for 100 credits
100 credits buy about 65 ads, 15 sets of ideas or 100 queries. Larger steps: 200 credits €99, 400 credits €199, 800 credits €399. Each extra brand is €29 a month.
CustomCustom
For agencies and large brands: as many brands as needed, a price set for your volume and your own account manager.
Ways to pay less
Pencil
- Annual discount
Save 20% with annual billing
Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55.
Superscale
No public discounts listed.
Common questions
Which is cheaper, Pencil or Superscale?
As of Nov 12, 2026, Pencil is cheaper to start with: $11 a month, against about $54.74 a month for Superscale. Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly), and Superscale starts at €49 a month, plus VAT, for 100 credits.
Which has a free plan, Pencil or Superscale?
As of Nov 12, 2026, only Superscale has a free plan. Pencil does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.