Foreplay vs Superscale (2026): which should you pick?
As of Nov 12, 2026, Foreplay and Superscale share a 2.0 GPA, and only Superscale has a free plan.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Foreplay grades higher on platforms. Superscale grades higher on the free plan. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Foreplay
Save, search and track competitors' ads, and report on your own
Superscale
Ad research and creation tools that run inside Claude or ChatGPT
Which one is for you
Pick Foreplay if
- Fits if you collect ads you like and want them saved with transcripts and landing pages
- Works for agencies watching dozens of rival brands, on Agency at $389 a month billed annually
Look elsewhere if
- Skip it if you want ads made for you, as it only finds them and turns them into briefs
- Tight if you're on Basic, which has no rival tracking or reports on your own ads
- Not for you if you want to try it without handing over a card, as the trial charges when it ends
- Pricey if your team grows: extra users are $20 a month each, and each extra Lens brand is $50
- Watch out: Spyder tracks Meta ads only, and Lens reads Meta and TikTok accounts only
Pick Superscale if
- Fits if you already live in Claude or ChatGPT and want ad tasks done there
- Works for one-brand teams making static image ads
Look elsewhere if
- Skip it if you want video ads, as the tools covered are static images, research and reports
- Tight if you stay free, because 3 credits a day is about 2 ads
- Pricey if you run several brands, since each extra brand is €29 a month on top of €49
- Watch out: prices are in euros plus VAT, and no dollar price is shown
How we grade them
| 2.0GPAForeplayFair | 2.0GPASuperscaleFair | |
|---|---|---|
| Value for money | CGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. | CPro is €49 a month plus VAT for 100 credits, about 65 ads, which is the category's middle ($49). Each extra brand adds €29 a month. |
| Free plan and trial | DNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. | CFree plan gives 3 credits a day, about 2 ads, with 5 free ads to start and no card. You will run out in one sitting. |
| Features | CSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. It covers research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. | CResearch, static ad creation, analytics reading and publishing on approval. It covers a narrow slice of the job: static ads, not video. |
| Ease of use | CNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. | CNo store rating on record. You connect it to Claude or ChatGPT and spend credits per task, which is a learning curve. |
| Platforms and integrations | BWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. | CWeb, working through your AI assistant, with 3 integrations listed and no API mentioned. |
| Best for | saving and searching competitors' ads | ad research and creation inside Claude or ChatGPT |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Foreplay and Superscale. How we grade
Price against what you get
Foreplay starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Superscale starts at about $54.74 a month and scores 2.0.
Foreplay scores higher and starts $5.74 a month lower. Of the other ad creative and reporting tools on the chart, 5 score higher than Foreplay for less, and 18 score higher than Superscale for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Foreplay also covers reports.
- Superscale also covers AI agents, research and ad creative.
At a glance
| Foreplay | Superscale | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $49 per month, billed annually ($59 billed monthly) | €49 a month, plus VAT, for 100 credits |
| Free plan | None | 3 credits a day plus 5 free ads to start, for 1 brand with unlimited people, no credit card required. |
| Free trial | 7-day free trial on every self-serve plan | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Foreplay, Inc. | Superscale AI GmbH |
| Price read from | foreplay.co | superscale.ai |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Foreplay
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Superscale
- Prices are in euros, and Pro is listed plus VAT; no US dollar price is shown.
- Credits are the unit of cost: an image ad is 1 credit, a concept set 2 and an audit, plan or report 5.
- A Pro plan covers 1 brand; each extra brand is €29 a month.
- When credits run out nothing is charged; new work waits for the next day's free credits or an upgrade.
Key features
Foreplay
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Superscale
- Works inside your AI assistant
- You add Superscale to Claude, ChatGPT or Grok Bot, and every plan works in all three.
- Customer and market research
- Reads customer reviews, benchmarks competitors and your market, and searches Reddit.
- Static ad creation
- Makes static ads from your own photography. One image ad costs 1 credit and a concept set 2 credits.
- Analytics reading
- Reads your ad results and produces audits, plans and reports, at 5 credits each.
- Publish only on approval
- The FAQ says Superscale drafts changes and new ads, and nothing goes live until you press Publish on its card.
Plans
Foreplay
Basic$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
EnterpriseCustom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Superscale
Free€0
3 credits a day (about 2 ads or 20 queries), 1 brand, unlimited people and every tool. First 5 ads free.
Pro€49
per month, plus VAT, for 100 credits
100 credits buy about 65 ads, 15 sets of ideas or 100 queries. Larger steps: 200 credits €99, 400 credits €199, 800 credits €399. Each extra brand is €29 a month.
CustomCustom
For agencies and large brands: as many brands as needed, a price set for your volume and your own account manager.
Ways to pay less
Foreplay
- Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Superscale
No public discounts listed.
Common questions
Which is cheaper, Foreplay or Superscale?
As of Nov 12, 2026, Foreplay is cheaper to start with: $49 a month, against about $54.74 a month for Superscale. Foreplay starts at $49 per month, billed annually ($59 billed monthly), and Superscale starts at €49 a month, plus VAT, for 100 credits.
Which has a free plan, Foreplay or Superscale?
As of Nov 12, 2026, only Superscale has a free plan. Foreplay does not, though it has a free trial.
Which platforms do Foreplay and Superscale run on?
As of Nov 12, 2026, only Foreplay lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.