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Surfer alternatives · SEO

Free alternatives to Surfer

Surfer has no free plan. 22 of the 64 other SEO tools in this directory are free or have a free plan.

Surfer is a paid product with a free trial, starting at $49 per month, billed yearly ($59 billed monthly). All of them pair the free plan with paid ones.

22 tools · Listings checked up to Oct 23, 2026 · Where the facts come from

The 12 closest to Surfer

  1. Semrush

    SEO suite for keyword research, rank tracking and AI search visibility

    What is free: Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed.

    • Semrush starts at $117.33 per month, billed annually ($139 billed monthly). Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Semrush has a free plan. Surfer does not, though it has a free trial.
    • Only Surfer lists a browser extension.
    • Semrush also covers reports, rank tracking, site audit and backlink analysis.
    Semrush vs SurferSemrush pricing and details

  2. Rank Math

    WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking

    What is free: Free plugin from WordPress.org: content analysis, 16+ schema types, sitemaps, redirects, 404 monitor, and Search Console and Analytics data refreshed every 7 days.

    • Rank Math starts at €8.99 per month at renewal, billed annually, after a first year at €7.99. Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Rank Math has a free plan. Surfer does not, though it has a free trial.
    • Only Surfer lists a browser extension.
    • Rank Math also covers reports and rank tracking.
    Rank Math vs SurferRank Math pricing and details

  3. Ahrefs

    SEO toolset for backlinks, keyword research, audits and rank tracking

    What is free: Ahrefs Free: Site Explorer, Site Audit (5,000 crawl credits a month per project) and Web Analytics for verified sites, plus the SEO Toolbar and 1 AI Content Helper doc a month.

    • Ahrefs starts at $29 per month, billed monthly. Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Ahrefs has a free plan. Surfer does not, though it has a free trial.
    • Ahrefs also covers rank tracking, site audit and backlink analysis.
    • Surfer also covers long-form writing.
    Ahrefs pricing and details

  4. Moz Pro

    SEO toolkit for keyword and link research, site crawls and rankings

    What is free: Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension.

    • Moz Pro starts at $49 per month, billed monthly. Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Moz Pro has a free plan. Surfer does not, though it has a free trial.
    • Moz Pro also covers rank tracking, site audit and backlink analysis.
    • Surfer also covers long-form writing.
    Moz Pro pricing and details

  5. Mangools

    Bundle of five SEO tools led by the KWFinder keyword research app

    What is free: Free plan, no card needed: 5 KWFinder lookups per 24 hours, each showing 15 related and 5 competitor keywords, plus the free mini tools.

    • Mangools starts at $37.70 per month, billed annually ($61 billed monthly). Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Mangools has a free plan. Surfer does not, though it has a free trial.
    • Mangools also covers rank tracking and backlink analysis.
    • Surfer also covers long-form writing.
    Mangools pricing and details

  6. Similarweb

    Traffic estimates, keyword research and competitor data for any site

    What is free: Free version on similarweb.com and a free browser extension: a high-level sample of traffic, keyword and ranking data for any site, without the deeper drill-downs.

    • Similarweb starts at $125 per month, billed annually ($199 billed monthly). Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Similarweb has a free plan. Surfer does not, though it has a free trial.
    • Similarweb also covers rank tracking, site audit and backlink analysis.
    • Surfer also covers long-form writing.
    Similarweb pricing and details

  7. SEOptimer

    SEO audit tool with white-label reports and a lead-generation widget

    What is free: Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day.

    • SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly). Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • SEOptimer has a free plan. Surfer does not, though it has a free trial.
    • SEOptimer also covers reports, rank tracking, site audit and backlink analysis.
    • Surfer also covers long-form writing.
    SEOptimer pricing and details

  8. SpyFu

    Competitor research for SEO and Google Ads keywords and ad history

    What is free: Free version with no time limit: search any domain or keyword and see a limited set of results. Full results, exports and keyword tracking need a paid plan.

    • SpyFu starts at $29 per month, billed yearly ($39 billed monthly). Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • SpyFu has a free plan. Surfer does not, though it has a free trial.
    • Only Surfer lists a browser extension.
    • SpyFu also covers reports, rank tracking, site audit and backlink analysis.
    SpyFu pricing and details

  9. PR-CY

    Site checker, Google and Yandex rank tracker and AI tool catalog

    What is free: 1 project, 10 limits a day (about 100 keyword position checks), express site analysis and an audit of 10 pages.

    • PR-CY starts at $15 per month for 1,500 limits (15,000 keyword checks), billed monthly. Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • PR-CY has a free plan. Surfer does not, though it has a free trial.
    • Only Surfer lists a browser extension.
    • PR-CY also covers reports, rank tracking and site audit.
    PR-CY pricing and details

  10. Ubersuggest

    Low-cost SEO tool for keyword ideas, site audits and rank tracking

    What is free: Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page.

    • Ubersuggest starts at $29 per month, billed monthly. Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Ubersuggest has a free plan. Surfer does not, though it has a free trial.
    • Ubersuggest also covers rank tracking, site audit and backlink analysis.
    • Surfer also covers long-form writing.
    Ubersuggest pricing and details

  11. Keywords Everywhere

    Browser extension that shows search volume on the sites you browse

    What is free: The extension works without a plan for prompt templates, traffic and backlink data, a hashtag generator, and Instagram, X and Pinterest metrics; no search volume or CPC.

    • Keywords Everywhere starts at $7 per month for 100,000 credits a year, billed annually ($84). Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Keywords Everywhere has a free plan. Surfer does not, though it has a free trial.
    • Only Surfer lists a web app.
    • Keywords Everywhere also covers backlink analysis.
    Keywords Everywhere pricing and details

  12. Authoritas

    SEO platform with credit-based rank tracking and AI search tracking

    What is free: Freemium account with all standard platform features, limited to 2 websites, 1,000 keyword rank credits a month and 1 user. You must log in every 30 days to keep it.

    • Authoritas starts at $129 per month for 15,000 rank credits, billed monthly. Surfer starts at $49 per month, billed yearly ($59 billed monthly).
    • Authoritas has a free plan. Surfer does not, though it has a free trial.
    • Only Surfer lists a browser extension.
    • Authoritas also covers rank tracking, site audit, backlink analysis, AI search visibility and content optimization.
    Authoritas pricing and details

10 more that are free or have a free plan

All 22 in one table

Common questions

Is there a free alternative to Surfer?

Yes. Semrush, Rank Math, Ahrefs, Moz Pro, Mangools, Similarweb, SEOptimer, SpyFu and 14 more are free or have a free plan.

Does Surfer have a free plan?

Surfer has no free plan. Surfer is a paid product with a free trial, starting at $49 per month, billed yearly ($59 billed monthly).

When was this checked?

Each listing shows its own date. On this page they run from Oct 17, 2026 to Oct 23, 2026. Vendors change prices and plans without notice, so confirm on their site before you buy.

This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Surfer: the alternatives its listing names first, then the tools that share the most features with it.