Backlinks & Link Building
Free link building tools
20 of the 51 link building tools in this directory are free or have a free plan.
3 have no paid plan at all. The rest pair a free plan with paid ones, and the table says what each free plan includes.
Listings checked up to Oct 23, 2026 · Where the facts come from
| Tool | Price | What is free |
|---|---|---|
| MajesticBacklink index with Trust Flow, Citation Flow and link history | Free plan · from $41.67/mo | Free account: a few Site Explorer clicks a day through the free backlink checker, a weekly showcase site with near-Lite access, the Majestic Million list and basic metrics in the browser extension. |
| QwotedMarketplace where reporters request expert sources and PRs pitch | Free plan · from $149/mo | Basic plan: a profile in the database reporters search, real-time alerts and a daily email of requests, and 2 pitches a month, with a 2-hour delay on new requests. |
| FeaturedAI assistant for PR that finds journalist requests and drafts pitches | Free plan · from $29/mo | Every feature, including Featured Chat and journalist request matching, on a small daily AI allowance; Featured's example is 2 to 3 opportunities a week. |
| Link WhisperWordPress plugin that suggests and adds internal links with AI | Free plan · from $97/yr | Link Whisper Free on WordPress.org: AI link suggestions in the editor, added by copy and paste, and a report of orphan pages and link counts per post. |
| SourceBottleMedia call outs and expert profiles for people seeking press | Free plan · from $65/mo | Free Expert Profile with a basic directory listing and 10 keywords, plus media call outs by email that you can answer without limit. SourceBottle's team does not pitch you. |
| Source of SourcesFree email list of journalist queries looking for expert sources | Free | Everything. There is no paid plan. |
| LinkBossBulk internal linking tool with silo building and orphan fixes | Free plan · from $87/yr | Free forever on one site: site audit, orphan and dead-end page checks, Search Console reports and silo planning, plus 100 one-time credits for inserting links. |
| Internal Link JuicerWordPress plugin that builds internal links from your keywords | Free plan · from $69.99/yr | Free Basic version for one site: automatic links between posts and pages from your keywords, anchor gaps, blacklists, link limits and a sortable statistics dashboard. |
| MonitolinkBacklink monitor with daily checks and lost-link recovery emails | Free plan · from $24/mo | 1 project with a few hundred backlinks (200 or 300; the page gives both), checked weekly, a monthly discovery crawl and watermarked reports. Trials end on it. |
| BacklyzerMonitor for bought backlinks, with index checks and cost per link | Free plan · from €24/mo | 10 monitored links in 1 project, checked every 7 days, with email alerts, CSV import and a basic analytics panel. |
| BacklinkOSBacklink CRM for finding link partners and tracking link exchanges | Free plan · from $15/mo | Unlimited collaborators, chat and tracked exchanges, 40 partner matches, 50 paid links, 25 monitored links and 10 domains, plus 50 one-time link checks. |
| GuestPostCRMCRM for guest post sellers and buyers that runs from your Gmail inbox | Free plan · from $20/mo | 2,000 GPC credits, 1 user, CRM tasks, Gmail integration, order and offer management and basic invoices, with limited AI tasks and email sending. |
| ColdSEOCold email outreach for link building with placed-link tracking | Free plan · from $63/mo | 1 connected inbox, 1 active campaign, and 100 email sends, 50 prospect credits and 25 AI personalizations a month. No credit card needed. |
| JournoFinderJournalist database with an AI list builder, news search and pitching | Free plan · from $119/mo | Search journalist requests and get 3 daily email alerts for them. No journalist database, media lists or contact details. |
| MentionMatchFree matching of B2B writers with expert sources for quotes | Free plan · from $500/mo | Free for sources to receive matching requests by email and for writers to submit requests; publications can send up to 3 requests a week. |
| HAROFree email digest of journalist requests for expert sources | Free | Everything. There is no paid plan. |
| AnewstipJournalist database searched by what reporters write and tweet | Free plan · from $160/mo | 1 user, search, 2 media lists of up to 100 contacts and 2 alerts. No email addresses or phone numbers, no exports and no pitches. |
| Backlink PilotMonitor for placed backlinks, organized by client and partner | Free plan · from $15/mo | Up to 100 links checked monthly, with unlimited clients and partners. No credit card and no time limit. |
| LinkCheckFree backlink monitor for up to 5,000 links you import | Free | Everything. There is no paid plan. |
| BacklinkScanLow-cost backlink monitor with spam scoring and disavow files | Free plan · from $6/mo | 1 project, 1,000 backlinks and 6 months of history, with no daily monitoring, alerts, reports or disavow file export. |
Common questions
Which link building tools are free?
20 of the 51 link building tools in this directory are free or have a free plan. They are Majestic, Qwoted, Featured, Link Whisper, SourceBottle, Source of Sources, LinkBoss, Internal Link Juicer, Monitolink, Backlyzer, BacklinkOS, GuestPostCRM, ColdSEO, JournoFinder, MentionMatch and 5 more.
Which link building tools are free with no paid plan?
Source of Sources, HARO and LinkCheck have no paid plan. The others on this page limit the free plan and sell paid ones.
When was this checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and each listing names the pages it was read from.