11x vs Retell AI (2026): which should you pick?

Pick 11x if

• Fits if you want an AI agent to work leads out of HubSpot or Salesforce
• Works for a sales team happy to buy after a demo

Look elsewhere if

• Skip it if you want to see a price, as none is published and its pricing address returns not found
• Tight if your CRM data is thin, since the agents work from your CRM and knowledge base
• Not for you if you want to try it yourself: no free plan or trial is shown
• Watch out: outbound calling is described as consented outbound calling, so check your own rules

Pick Retell AI if

• Fits if you want to pay per minute with no monthly commitment
• Works for developers wiring phone agents into Twilio or HubSpot

Look elsewhere if

• Pricey if you add it up, as model, voice and telephony sit on top of the $0.055 base
• Watch out: HIPAA and BAA, SSO, role-based access and custom retention are Enterprise only
• Watch out: AI quality assurance and PII removal are charged per minute on top
• Not for you if you want a fixed bill, because cost moves with minutes

11x

• No prices or plans are published; the site offers demos and its pricing address returns not found.
• Agents work from your CRM and knowledge base, so setup depends on those integrations.
• Outbound calling is described as consented outbound calling.
• Offices are listed in San Francisco and London.

Retell AI

• The rate is a sum of parts: voice infrastructure is $0.055 per minute, with model, voice and telephony on top, hence $0.07 to $0.31.
• The comparison table lists HIPAA and BAA, SSO, role-based access and custom data retention for Enterprise only.
• Dedicated implementation support and a dedicated stable server are Enterprise add-ons.
• Add-ons such as AI quality assurance and PII removal are charged per minute on top of the base rate.

11x

Inbound handling

An AI phone agent, lead qualification and routing aim to answer every inbound lead in under a minute.

Outbound prospecting

Prospecting, deep research, personalized multi-channel sequences and a sequence builder for email and social outreach.

Expansion calls

Voice agents call existing customers about upgrades and route larger deals to human reps.

Data and deliverability

A company and lead database, website visitor tracking, mailbox health and call number management.

Channels

Two-way conversations across voice, chat, email, SMS and WhatsApp, plus a human dialer.

Retell AI

Inbound and outbound phone agents

Agents answer or place calls, transfer to a human, book appointments, use a knowledge base and navigate keypad menus.

Batch calls and caller ID

The deploy menu lists batch calling for high-volume campaigns, branded caller ID and verified phone numbers.

Testing and monitoring

Simulation testing, call transcripts and analytics, post-call analysis and AI quality assurance are listed for monitoring agents.

Model and voice choice

The cost estimator offers language models from OpenAI, Anthropic and Google and voices from Retell, ElevenLabs, Cartesia, Minimax, Fish and OpenAI.

Chat agents

The same platform runs chat agents, priced from $0.002 per message.

11x

Pricing could not be confirmed. See 11x.ai.

Retell AI

• Pay as you go$0

  to start, then $0.07-$0.31 per minute

  Voice agents at $0.07-$0.31 per minute, chat agents from $0.002 per message, 20 free concurrent calls, API access and email support.

• EnterpriseCustom

  Custom voice and chat pricing, role-based access, custom SSO, MSA, DPA and BAA terms, and 24/7 support with a dedicated portal.