Adapt.io vs ZoomInfo (2026): which should you pick?
As of Nov 12, 2026, ZoomInfo grades higher than Adapt.io: 2.8 against 2.4 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
ZoomInfo grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adapt.io
B2B contact database with a Chrome extension and credit plans
Free plan · from $49/mo
Which one is for you
Pick Adapt.io if
- Fits if you want a Chrome extension to pull emails while you browse
- Works for light prospecting on a small budget
Look elsewhere if
- Skip it if you need phone numbers, as Free and Starter have none
- Tight if you pull in volume: the daily limits are 25, 50 and 100 on Free, Starter and Basic
- Pricey if you need more than Basic, since the next step is custom
- Watch out: the page shows a yearly option labelled Save 20% but no yearly prices
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 2.4GPAAdapt.ioFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | C$49 a month on Starter, $99 on Basic, billed monthly. That's right at the $49 middle of lead-finding tools. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CA free plan with 25 email credits, 25 enrichment credits and 25 contacts a day, plus a 7-day trial with no card. You'll hit those caps fast. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | CEmail finder, filters, list building, CRM export and phone numbers. Phones start on Basic, and Free and Starter have none. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | BAn extension you install and use on a profile. No store rating on record. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb and a Chrome extension, with six integrations listed. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | a cheap Chrome email finder | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adapt.io and ZoomInfo. How we grade
Where they differ
- Adapt.io also covers email verification.
- ZoomInfo also covers workflow automation and AI agents.
In commonFree planWebBrowser extensionPublic API
At a glance
| Adapt.io | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per month, billed monthly | Not published |
| Free plan | 25 email credits, 25 enrichment credits and 25 contacts a day. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | 7-day free trial, no card required; the trial allows up to 50 contacts. | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | SLI Technologies Inc. | ZoomInfo Technologies LLC |
| Price read from | adapt.io | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Adapt.io
- Phone credits start on Basic at 100 a month; Starter and Free have none.
- Daily contact limits apply: 25, 50 and 100 on Free, Starter and Basic.
- The page shows a yearly option labeled Save 20%, but its prices did not appear in the page text.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Adapt.io
- Email finder extension
- A Chrome extension finds verified emails from LinkedIn and company websites.
- Advanced filters
- Search by job title, department, level, employee count, revenue and location.
- List building
- Group contacts into lists, and upload company websites to find contacts across them.
- CRM export
- Basic and Custom export to Salesforce, HubSpot, Pipedrive, Zoho, Outreach and Salesgear.
- Phone numbers
- Mobile numbers for calling arrive from the Basic plan, with 100 phone credits.
- Credit-based pricing
- The vendor says pricing follows contact credits, not user licenses.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Adapt.io
Free$0
per month
25 email and 25 enrichment credits, 25 contacts a day, Chrome extension and advanced filters.
Starter$49
per month, billed monthly
500 email and 500 enrichment credits, 50 contacts a day, CSV export and saved searches.
Basic$99
per month, billed monthly
1,000 email, 100 phone and 1,000 enrichment credits, 100 contacts a day, CRM export.
CustomCustom
Adds job change alerts, team management, API access and a dedicated account manager.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
Adapt.io
- Annual discount
Yearly billing saves 20%
The pricing page toggle is labeled Yearly with a Save 20% tag; the yearly prices themselves were not readable in the page text.
ZoomInfo
No public discounts listed.
Common questions
Which is cheaper, Adapt.io or ZoomInfo?
As of Nov 12, 2026, Adapt.io starts at $49 per month, billed monthly, and ZoomInfo has no price we could confirm.
Which has a free plan, Adapt.io or ZoomInfo?
As of Nov 12, 2026, both Adapt.io and ZoomInfo have a free plan.
Which platforms do Adapt.io and ZoomInfo run on?
As of Nov 12, 2026, only ZoomInfo lists an iOS app. Both list a web app and a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.