Adapt.io vs Apollo.io (2026): which should you pick?
As of Nov 13, 2026, we pick Apollo.io: it is third in our ranking of lead and email finders, and they share a 2.4 GPA.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Adapt.io grades higher on ease of use. Apollo.io grades higher on features. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adapt.io
B2B contact database with a Chrome extension and credit plans
Apollo.io
B2B contact database with built-in email sequences and a dialer
Which one is for you
Pick Adapt.io if
- Fits if you want a Chrome extension to pull emails while you browse
- Works for light prospecting on a small budget
Look elsewhere if
- Skip it if you need phone numbers, as Free and Starter have none
- Tight if you pull in volume: the daily limits are 25, 50 and 100 on Free, Starter and Basic
- Pricey if you need more than Basic, since the next step is custom
- Watch out: the page shows a yearly option labelled Save 20% but no yearly prices
Pick Apollo.io if
- Fits if you want to find people and email them from the same account
- Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day
Look elsewhere if
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
- Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
- Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly
How we grade them
| 2.4GPAAdapt.ioFair | 2.4GPAApollo.ioFair | |
|---|---|---|
| Value for money | C$49 a month on Starter, $99 on Basic, billed monthly. That's right at the $49 middle of lead-finding tools. | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. |
| Free plan and trial | CA free plan with 25 email credits, 25 enrichment credits and 25 contacts a day, plus a 7-day trial with no card. You'll hit those caps fast. | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. |
| Features | CEmail finder, filters, list building, CRM export and phone numbers. Phones start on Basic, and Free and Starter have none. | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. |
| Ease of use | BAn extension you install and use on a profile. No store rating on record. | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. |
| Platforms and integrations | BWeb and a Chrome extension, with six integrations listed. | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. |
| Best for | a cheap Chrome email finder | contact data and outreach in one account |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adapt.io and Apollo.io. How we grade
Price against what you get
Adapt.io starts at $49 a month and scores 2.7 out of 4 on features, ease of use and platforms. Apollo.io starts at $49 a month for each person and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other lead and email finders on the chart, 1 scores higher than Adapt.io for less, and 1 scores higher than Apollo.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adapt.io also covers email verification.
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
At a glance
| Adapt.io | Apollo.io | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per month, billed monthly | $49 per seat / month, billed annually |
| Free plan | 25 email credits, 25 enrichment credits and 25 contacts a day. | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. |
| Free trial | 7-day free trial, no card required; the trial allows up to 50 contacts. | 14-day trial of Basic or Professional with 75 credits |
| Web | ||
| Browser extension | ||
| Made by | SLI Technologies Inc. | ZenLeads Inc. (Apollo.io) |
| Price read from | adapt.io | apollo.io |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Adapt.io
- Phone credits start on Basic at 100 a month; Starter and Free have none.
- Daily contact limits apply: 25, 50 and 100 on Free, Starter and Basic.
- The page shows a yearly option labeled Save 20%, but its prices did not appear in the page text.
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Key features
Adapt.io
- Email finder extension
- A Chrome extension finds verified emails from LinkedIn and company websites.
- Advanced filters
- Search by job title, department, level, employee count, revenue and location.
- List building
- Group contacts into lists, and upload company websites to find contacts across them.
- CRM export
- Basic and Custom export to Salesforce, HubSpot, Pipedrive, Zoho, Outreach and Salesgear.
- Phone numbers
- Mobile numbers for calling arrive from the Basic plan, with 100 phone credits.
- Credit-based pricing
- The vendor says pricing follows contact credits, not user licenses.
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Plans
Adapt.io
Free$0
per month
25 email and 25 enrichment credits, 25 contacts a day, Chrome extension and advanced filters.
Starter$49
per month, billed monthly
500 email and 500 enrichment credits, 50 contacts a day, CSV export and saved searches.
Basic$99
per month, billed monthly
1,000 email, 100 phone and 1,000 enrichment credits, 100 contacts a day, CRM export.
CustomCustom
Adds job change alerts, team management, API access and a dedicated account manager.
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
Ways to pay less
Adapt.io
- Annual discount
Yearly billing saves 20%
The pricing page toggle is labeled Yearly with a Save 20% tag; the yearly prices themselves were not readable in the page text.
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
Common questions
Which is cheaper, Adapt.io or Apollo.io?
As of Nov 12, 2026, Adapt.io starts at $49 per month, billed monthly, and Apollo.io starts at $49 per seat / month, billed annually. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Adapt.io or Apollo.io?
As of Nov 12, 2026, both Adapt.io and Apollo.io have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.