AffiliateWP vs GoAffPro (2026): which should you pick?
As of Nov 13, 2026, we pick GoAffPro: it is first in our ranking of affiliate and referral tools, and it grades higher too, 3.2 against 1.8.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
GoAffPro grades higher on value for money, the free plan, features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AffiliateWP
WordPress plugin for running your own affiliate program
GoAffPro
Affiliate and multi-level marketing app for online stores
Which one is for you
Pick AffiliateWP if
- Fits if your store or site already runs on self-hosted WordPress
- Makes sense if you want to own your affiliate data and pay a flat yearly fee
Look elsewhere if
- Skip it if you're not on WordPress, as the plugin runs only there
- Not for you if you want a trial, since there is only a 14-day money-back guarantee
- Pricey if you want recurring or multi-tier commissions, which need Pro at $599 a year
- Watch out: the 50% prices are for the first year only, and renewals are at full price
Pick GoAffPro if
- Fits if your store runs on Wix, Squarespace or Ecwid, which few affiliate apps support
- Works for brands running multi-level or team-based affiliate programs, on Premium at $49 a month
Look elsewhere if
- Skip it if you want a branded portal for free, as that needs Premium at $49 a month
- Not for you if you want fraud tools and automations without paying for Business
- Pricey if you need Business and sales pass $10,000 a month, as it goes from $99 to $299
- Tight if you're busy: Hobby is recommended for stores under 100 orders a day
- Watch out: no yearly pricing is listed, and the Premium trial shows only on the Shopify App Store listing
How we grade them
| 1.8GPAAffiliateWPWeak | 3.2GPAGoAffProVery good | |
|---|---|---|
| Value for money | B$299 a year for 1 site at renewal, about $25 a month, inside the cheaper quarter ($39). The $149.50 first year is an introductory price. | AA store at $5,000 a month of affiliate sales pays $0: Hobby is free with unlimited affiliates, sales and revenue, recommended for stores under 100 orders a day, and there's no cut. Branding, multi-level plans and integrations are $49 a month on Premium. |
| Free plan and trial | FNo free plan or trial, only a 14-day money-back guarantee. | AFree for good with no cap on affiliates, sales or revenue, which no other tool here offers. What you give up: the portal is basic, and branding needs Premium. |
| Features | CReferral tracking, affiliate dashboard, Stripe and PayPal payouts. Recurring and multi-tier commissions and automatic payouts need Pro, and it runs only on WordPress. | BApps for twelve store platforms, a portal that can sit on your own domain, referral links, multi-level chains of any depth, PayPal payouts, targets and bonuses, and an API. It covers the whole job, though fraud tools and automations are on Business only. |
| Ease of use | DNo store rating on record. It's a plugin for self-hosted WordPress, so you run the site it sits on. | CNo rating on record. It installs as an app or plugin on your store, but you'll still set commissions, groups and sign-up pages, and multi-level plans take some thought. |
| Platforms and integrations | BWeb, as a WordPress plugin, with 6 integrations. | BWeb, with apps for Shopify, BigCommerce, WooCommerce, PrestaShop, Wix, Squarespace, Magento and more, PayPal, S2S callbacks and an API. No desktop or phone app, so B is the top. |
| Best for | affiliate programs on your own WordPress site | free affiliate programs on almost any store |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AffiliateWP and GoAffPro. How we grade
Price against what you get
AffiliateWP starts at $24.92 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. GoAffPro starts at $49 a month and scores 2.7.
GoAffPro scores higher, and starts $24.08 a month higher: the question is whether the extra is worth that to you. Of the other affiliate and referral tools on the chart, 3 score higher than AffiliateWP for less, and none scores higher than GoAffPro for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AffiliateWP also covers reports.
At a glance
| AffiliateWP | GoAffPro | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $299 per year for 1 site at renewal, after a first year at $149.50 | $49 per month |
| Free plan | None | Hobby: unlimited affiliates, sales and revenue with a basic affiliate portal; recommended for stores with fewer than 100 orders a day. |
| Free trial | None listed | 15-day free trial of Premium, as shown on the Shopify App Store listing |
| Web | ||
| Made by | Sandhills Development, LLC | Goaffpro |
| Price read from | affiliatewp.com | goaffpro.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
AffiliateWP
- Runs only on self-hosted WordPress; on WordPress.com it needs a plan that allows plugins.
- The 50% prices are introductory and all renewals are at full price.
- There is no free trial, only a 14-day money-back guarantee.
- Recurring commissions, multi-tier commissions and automatic payouts need the Pro plan.
GoAffPro
- Business is priced by monthly affiliate sales, from $99 up to $10,000 a month to $3,999 for $5M to $10M.
- The free Hobby plan has only a basic portal; branding, MLM, payout scheduling and integrations need Premium at $49 a month.
- Automations, fraud management tools and vanity subdomain links are on Business only.
- No yearly pricing is listed on the pricing page.
Key features
AffiliateWP
- Referral tracking
- Tracks referrals with pretty permalink links and tracked affiliate coupons, and the vendor says its tracking is ad-block-proof.
- Affiliate dashboard
- Affiliates see their referrals and earnings in a self-service dashboard with real-time reporting.
- Payouts
- Stripe and PayPal payouts, international payouts and store credit; automatic payouts on Pro.
- Commission options
- Lifetime, recurring and multi-tier commissions plus tiered affiliate rates on the Pro plan.
- Fraud prevention
- A fraud prevention suite is included on Pro and the Growth Bundle.
- Integrations
- Works with WooCommerce and about 20 other plugins, with only the turned-on integrations loaded.
GoAffPro
- Many store platforms
- Apps or plugins for Shopify, BigCommerce, WooCommerce, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Magento, Weebly, Square and Shoplazza.
- Branded affiliate portal
- Affiliates sign up with Google or Facebook login, generate referral links and use a site stripe to share them, on a portal that can run under your own domain.
- Multi-level marketing
- MLM chains of unlimited breadth and depth, limits on which levels earn, network links for recruiting, and a compensation plan builder on Business.
- PayPal payouts
- Pay affiliates automatically through PayPal Payouts, with a payout scheduler and tax plugin from Premium up.
- Analytics for both sides
- Graphs and metrics in the admin dashboard and in each affiliate's dashboard, plus S2S callbacks and an API for developers.
Plans
AffiliateWP
Personal$299
per year for 1 site, at renewal
Unlimited affiliates and commissions, tracked coupons, self-service affiliate dashboard, Stripe and PayPal payouts. First year $149.50.
Plus$399
per year for 2 sites, at renewal
Adds multi-currency commissions, affiliate leaderboards and welcome bonuses, and commission on signups. First year $199.50.
Pro$599
per year for 5 sites, at renewal
Adds automatic payouts, recurring and lifetime commissions, multi-tier commissions, landing pages and the fraud prevention suite. First year $299.50.
Growth Bundle$699
per year for 10 sites, at renewal
AffiliateWP Pro plus RewardsWP Pro, a points-based loyalty and refer-a-friend plugin, with priority support. First year $349.50.
GoAffPro
Hobby$0
Unlimited affiliates, sales and revenue with a basic affiliate portal. Recommended for stores with fewer than 100 daily orders.
Premium$49
per month
Branded portal, targets and bonuses, multiple groups and signup pages, multi-level marketing, tax plugin, payout scheduler and third-party integrations.
Business$99
per month for up to $10,000 of affiliate sales a month
Adds automations, custom compensation plans and fraud tools. Rises with sales: $299 up to $100,000 a month, $799 up to $500,000, $3,999 up to $10M.
EnterpriseCustom
A dedicated account manager, custom mobile apps for affiliates and custom features and pages. Priced on request.
Ways to pay less
AffiliateWP
- Other savings
Introductory 50% off the first year
The pricing page shows each plan at half its regular price, with a note that all renewals are at full price. No end date is given.
GoAffPro
No public discounts listed.
Common questions
Which is cheaper, AffiliateWP or GoAffPro?
As of Nov 12, 2026, AffiliateWP is cheaper to start with: $24.92 a month when paid by the year, against $49 a month for GoAffPro. AffiliateWP starts at $299 per year for 1 site at renewal, after a first year at $149.50, and GoAffPro starts at $49 per month.
Which has a free plan, AffiliateWP or GoAffPro?
As of Nov 12, 2026, only GoAffPro has a free plan. AffiliateWP does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.