AlohaABA vs RethinkBH (2026): which should you pick?

Pick AlohaABA if

• Fits if you run an ABA practice and want a published per-staff price
• Works for practices that will pair Practice Management with the data collection module

Look elsewhere if

• Tight if you collect session data, as it is $10 per client a month and only sold alongside Practice Management
• Watch out: the page does not say whether the staff price is billed monthly or yearly
• Watch out: managed billing is a separate service and its price is not on the pricing page
• Skip it if you need a phone app, as the pages read list no native mobile apps

Pick RethinkBH if

• Fits if you run an ABA practice and want data, scheduling and billing in one place
• Works for teams that also want RBT training inside the same platform

Look elsewhere if

• Skip it if you want a price up front, as the site sends you to a demo
• Watch out: Session Note AI is described as an add-on, so it may cost extra
• Not for you if you need general therapy software, as this is built for ABA
• Watch out: the name has changed from Rethink Behavioral to RethinkBH and parts of the line are new
• Tight if you want to try before buying, as no trial is listed

AlohaABA

• Data collection is sold only to practices that also use Practice Management, at an extra per-client price.
• The pricing page does not say whether the staff price is billed monthly or annually.
• Managed billing services are priced separately and are not on the pricing page.
• The pages read do not list native mobile apps.

RethinkBH

• No prices are published; the site routes visitors to a demo request.
• Session Note AI is described as an add-on, so it may cost extra.
• Parts of the product line are new, and the roster name Rethink Behavioral has become RethinkBH.

AlohaABA

Scheduling

Appointment scheduling for ABA staff and clients, included in the Practice Management plan.

Billing and accounts receivable

Claim tracking and an AR manager that follows claims and payments through revenue cycle management.

Authorization management

Tools to track payer authorizations alongside sessions and billing.

Payroll

Payroll management for staff, listed as a Practice Management module.

Data collection

Optional per-client module for real-time session data, mastery criteria and graphs.

Reports and analytics

Practice management reports covering billing and payroll.

RethinkBH

Clinical data collection

Collects session data online or offline, covering discrete trial, task analysis and other data types.

Scheduling

Individual, group and roster calendars with saved filters and staff capacity figures.

Billing

BillAI by Rethink ties claims to schedules and session data.

Session Note AI

Summarizes session data into notes; the home page labels it an add-on.

Authorization tracking

Authorization and payer-cap tracking tied to schedules and clinical data.

RBT training

On-demand training tied to BACB requirements.

AlohaABA

• Practice Management$29.99

  per staff / month

  Billing, scheduling, payroll, authorization management, client portal, accounts receivable and reports; unlimited clients, no implementation fee.

• Data Collection$10

  per client / month

  Real-time session data collection, mastery criteria, prompts, custom templates and geo-tagging; shown beside a crossed-out $12. Only available with Practice Management.

RethinkBH

Pricing could not be confirmed. See rethinkbehavioralhealth.com.

AlohaABA

• Other savings

  Free subscription banner (until end of year)

  A banner on the home page says signing up gets a free subscription to the practice management platform until the end of the year; terms are not shown there.

RethinkBH

No public discounts listed.