Amplitude vs Snowplow (2026): which should you pick?

Pick Amplitude if

• Fits if you're a startup that stays under 2M events a month and pays nothing
• Works for teams of any size, since every plan has unlimited seats

Look elsewhere if

• Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
• Not for you if you want a published price for experiment results and SSO, which start on Growth
• Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
• Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
• Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on

Pick Snowplow if

• Fits if you have data engineers and want to own your event data in your own warehouse
• Works for a company that needs a tracking plan with validation

Look elsewhere if

• Skip it if you want a dashboard to open and read, as it's infrastructure
• Not for you if no one on your team writes data code
• Skip it if you want a price on the page, as none is published
• Watch out: the self-hosted pipeline is for former open-source users and drops the non-commercial limit in the SLULA 1.1 license

Amplitude

• Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
• Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
• Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
• Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.

Snowplow

• No prices are published; the page says rates depend on event volume, hosting, consumption or destinations, and asks you to request a quote.
• The self-hosted pipeline is aimed at previous open-source users and removes the non-commercial restriction in the SLULA 1.1 license.
• It is data infrastructure rather than a ready-made dashboard tool, so it suits teams with data engineering skills.

Amplitude

Event-based product analytics

Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.

Session replay and heatmaps

Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.

Feature flags and experiments

Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.

In-app guides and surveys

Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.

AI agents and MCP

AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.

Audience syncs

Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.

Snowplow

Event tracking

More than 20 first-party trackers and webhooks collect events from web, mobile and server sources.

Validation and enrichment

Events are validated and enriched in stream as they arrive, with data quality monitoring.

Warehouse and stream delivery

Data goes to destinations such as Snowflake, Databricks, Google BigQuery, Amazon S3 and Kafka.

Modeling and analytics

Digital analytics and ecommerce analytics models run on data in your warehouse.

Signals and event forwarding

Signals serves live customer context to apps and agents; event forwarding sends events to other tools.

Amplitude

• Free$0

  2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.

• Plus$900

  per year for up to 3M events a month

  First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.

• GrowthCustom

  Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.

• EnterpriseCustom

  Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.

Snowplow

Pricing could not be confirmed. See snowplow.io.

Amplitude

• Startups

  One free year of Growth for startups

  Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.

Snowplow

No public discounts listed.