Mixpanel vs Snowplow (2026): which should you pick?

Pick Mixpanel if

• Fits if you want to see where people drop out of sign-up and who comes back
• Works for startups that stay under 1M events a month, with any number of seats

Look elsewhere if

• Skip it if you just want page counts for a blog or a shop
• Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
• Tight if you stay free and need saved cohorts or more than 5 saved reports each
• Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
• Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal

Pick Snowplow if

• Fits if you have data engineers and want to own your event data in your own warehouse
• Works for a company that needs a tracking plan with validation

Look elsewhere if

• Skip it if you want a dashboard to open and read, as it's infrastructure
• Not for you if no one on your team writes data code
• Skip it if you want a price on the page, as none is published
• Watch out: the self-hosted pipeline is for former open-source users and drops the non-commercial limit in the SLULA 1.1 license

Mixpanel

• Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
• Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
• Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
• Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.

Snowplow

• No prices are published; the page says rates depend on event volume, hosting, consumption or destinations, and asks you to request a quote.
• The self-hosted pipeline is aimed at previous open-source users and removes the non-commercial restriction in the SLULA 1.1 license.
• It is data infrastructure rather than a ready-made dashboard tool, so it suits teams with data engineering skills.

Mixpanel

Funnels, retention and cohorts

Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.

Session replay and heatmaps

Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.

Feature flags and experiments

Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.

AI analysis and MCP server

AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.

Warehouse connectors

Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.

Snowplow

Event tracking

More than 20 first-party trackers and webhooks collect events from web, mobile and server sources.

Validation and enrichment

Events are validated and enriched in stream as they arrive, with data quality monitoring.

Warehouse and stream delivery

Data goes to destinations such as Snowflake, Databricks, Google BigQuery, Amazon S3 and Kafka.

Modeling and analytics

Digital analytics and ecommerce analytics models run on data in your warehouse.

Signals and event forwarding

Signals serves live customer context to apps and agents; event forwarding sends events to other tools.

Mixpanel

• Free$0

  1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.

• Growth$100

  per month for 1.5M events, billed annually ($140 billed monthly)

  First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.

• EnterpriseCustom

  Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.

Snowplow

Pricing could not be confirmed. See snowplow.io.

Mixpanel

• Annual discount

  About 29% off Growth with annual billing

  Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.

• Startups

  First year free for early-stage startups

  Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.

Snowplow

No public discounts listed.