Apollo.io vs Klenty
We give Apollo.io a 2.4 GPA and Klenty a 2.6, out of 4.0. Apollo.io grades higher on features. Klenty grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
Klenty
Sales cadences of email, calls and SMS with a built-in dialer
How we grade them
| 2.4GPAApollo.ioFair | 2.6GPAKlentyGood | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | AFor email, five people share Starter, which has unlimited users: $50 a month billed annually for 15,000 contacts, $10 a head, well under the cheaper quarter's $32.50. Calls, SMS and CRM sync are another story: Growth is $70 per user billed annually. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CNo free plan, but a 14-day trial with every feature. It caps sending at 200 emails, and an account that doesn't upgrade when it ends is switched off. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | CEmail cadences with A/B tests, Liquid templates and approve-before-send, and from Growth a dialer, SMS and social selling steps with two-way CRM sync. The gaps: Starter is email only, and nothing on record shows LinkedIn messages sending themselves. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo App Store rating on record. Cadences, mailboxes and CRM field mapping all need setting up, and the plans with calling are bought through a sales demo. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb only, with Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics and Zapier, and a public API. Two-way CRM sync needs Growth. No phone or desktop app on record. |
| Best for | contact data and outreach in one account | SDR teams mixing cold email with calls |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and Klenty. How we grade
Where they differ
- Apollo.io starts at $49 per seat / month, billed annually. Klenty starts at $50 per month for 15,000 contacts, billed annually ($60 quarterly).
- Apollo.io has a free plan. Klenty does not, though it has a free trial.
- Only Apollo.io lists a browser extension.
- Apollo.io also covers web clipper and sales pipeline.
At a glance
| Apollo.io | Klenty | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per seat / month, billed annually | $50 per month for 15,000 contacts, billed annually ($60 quarterly) |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | None |
| Free trial | 14-day trial of Basic or Professional with 75 credits | 14-day free trial with all features and up to 200 emails |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | Klenty Soft Inc. |
| Price read from | apollo.io | klenty.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Apollo.io
- Sales teams that want contact data and outreach in one account
- Founders trying outbound prospecting on a free plan
- Reps who prospect from LinkedIn through a browser extension
Klenty
- SDR teams that mix cold email with cold calling
- Teams that run outreach from Salesforce, HubSpot or Pipedrive
- Email-only teams that want unlimited users on one flat fee
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Klenty
- Starter covers email only; calls, SMS, social steps and CRM integrations need Growth at $70 per user a month, billed annually.
- There is no monthly billing: plans are paid annually or, for about 20% more, quarterly.
- Growth and Plus are bought through a sales demo, and parallel and power dialing are a $45 per user a month add-on.
- The trial caps sending at 200 emails, and accounts that do not upgrade when it ends are deactivated.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Klenty
- Email cadences
- Personalized sequences with merge fields, Liquid templates, A/B tests, an approve-before-sending step, random send intervals and volume control.
- Calls, SMS and social steps
- From Growth, cadences add a one-click dialer, SMS automation and social selling steps alongside email.
- AI-assisted dialer
- Calling numbers rotate automatically to avoid spam flags, and AI skips voicemails and phone menus and records call outcomes.
- Two-way CRM sync
- On Growth and Plus, fields map both ways with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics, and cadences can start from inside the CRM.
- Account-based selling
- Plus adds account stages, prioritization and coverage views, and Action AI, which schedules the next call or email after every call.
- AI call coaching
- Plus includes live transcription, battlecards shown during calls, objection detection and AI call scorecards.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
Klenty
Starter$50
per month for 15,000 contacts, billed annually ($60 quarterly)
Email only: 75,000 emails a month, unlimited users and mailboxes, A/B tests and Zapier. $72 a month at 25,000 contacts, billed annually.
Growth$70
per user / month, billed annually ($85 quarterly)
Adds a click-to-call dialer with 200 minutes, SMS and social selling steps, 2,000 data credits and two-way CRM sync. Sold through a sales demo.
Plus$99
per user / month, billed annually ($119 quarterly)
Adds 1,000 minutes, 4,000 data credits, account-based selling, live transcription and AI call coaching. Sold through a sales demo.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
Klenty
- Annual discount
Save up to 20% with annual billing
Paid annually instead of quarterly, Starter is $50 a month instead of $60, Growth $70 per user instead of $85 and Plus $99 instead of $119.
