Appfigures vs Google Play Console (2026): which should you pick?
As of Oct 23, 2026, Appfigures and Google Play Console share a 2.2 GPA, and only Appfigures has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appfigures grades higher on the free plan and features. Google Play Console grades higher on value for money and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
Google Play Console
Google's console to publish, test and grow Android apps on Google Play
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick Google Play Console if
- Fits if you publish Android apps or games and want to test which listing converts
- Works for matching store listings to countries, search keywords or Google Ads campaigns
Look elsewhere if
- Watch out: new personal accounts need 12 testers opted in for 14 days in a row before going live
- Watch out: sign-up may ask for a government ID and a card in your legal name, and the fee isn't refunded if checks fail
- Skip it if you need keyword research or rank tracking, as none is built in
- Not for you if you ship on the App Store too, as iOS listings live in App Store Connect
- Watch out: paid apps and in-app sales carry a service fee that varies by region, earnings and product type
How we grade them
| 2.2GPAAppfiguresFair | 2.2GPAGoogle Play ConsoleFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | AA one-time $25 registration fee covers every Play Console tool, far less than a year of this category's middle subscription ($19 a month). Paid apps and in-app sales carry a service fee, which Google says 97% of developers don't pay. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | FNothing free: the $25 fee comes first, and it isn't refunded if your ID or card checks fail. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | CListing experiments, 50 custom store listings by country, keyword or campaign, acquisition reports by search term, review replies and testing tracks. It runs your own Google Play listing fully, but there's no keyword research, rank tracking or rival data. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. Sign-up may ask for a government ID and a card in your legal name, and new personal accounts must run a closed test with 12 testers for 14 days first. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | BThe web console and an Android app, with the Play developer APIs and links to Google Ads and Google Play Billing. It manages Google Play only. |
| Best for | store sales and downloads with keyword tracking on top | running and testing your own Google Play listing |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and Google Play Console. How we grade
Where they differ
- Appfigures also covers keyword research and rank tracking.
- Google Play Console also covers a/B testing.
At a glance
| Appfigures | Google Play Console | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | $25 one-time registration fee |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | None |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | None listed |
| Web | ||
| Android | ||
| Made by | Appfigures | |
| Price read from | appfigures.com | support.google.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
Google Play Console
- Signing up needs a $25 one-time fee and identity checks that may ask for a government ID and a card in your legal name; the fee is not refunded if they fail.
- Personal accounts created after November 13, 2023 must run a closed test with at least 12 testers opted in for 14 straight days before releasing to production.
- Paid apps and in-app sales carry a Google Play service fee that varies by region, earnings, product type and install date; Google says 97% of developers pay none.
- It covers Google Play only; App Store listings are managed in App Store Connect.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
Google Play Console
- Store listing experiments
- A/B test the icon, feature graphic, screenshots and descriptions: one default graphics experiment or up to five localized ones at a time, with up to two variants each.
- Custom store listings
- Up to 50 extra listings shown to users in chosen countries, to pre-registered users, to people searching set keywords, or to visitors from a unique URL or Google Ads campaign.
- Acquisition and conversion reports
- Store listing visitors, Install and Open clicks and click-through rate, filtered by traffic source, search term, country, language, listing and UTM campaign.
- Ratings and reviews
- See the app's ratings and every review with filters for language, star rating, app version and reply state, reply to reviews, and read private beta feedback.
- Testing tracks and releases
- Internal, closed and open testing tracks, pre-registration and production releases, with pre-launch reports and Android vitals on app quality.
- Price experiments and subscriptions
- Set up in-app products and subscriptions sold through Google Play Billing, run price experiments and read subscription reports.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
Google Play Console
Developer account$25
one-time registration fee
A Personal or Organization developer account with every Play Console tool: store listings, experiments, testing tracks, reports and the Play developer APIs.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
Google Play Console
No public discounts listed.
Common questions
Which is cheaper, Appfigures or Google Play Console?
As of Oct 23, 2026, Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and Google Play Console starts at $25 one-time registration fee.
Which has a free plan, Appfigures or Google Play Console?
As of Oct 23, 2026, only Appfigures has a free plan. Google Play Console does not.
Which platforms do Appfigures and Google Play Console run on?
As of Oct 23, 2026, only Google Play Console lists an Android app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.