AppMagic vs Qimai (2026): which should you pick?
As of Oct 23, 2026, Qimai grades higher than AppMagic: 2.6 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Qimai grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick AppMagic if
- Fits if you're a game studio sizing a genre or a rival on mobile and Steam
- Works for marketing teams studying rivals' ad creatives and Apple Ads activity
Look elsewhere if
- Not for you if you want a price before a call, as there's none on the site
- Skip it if you want to try it first, since there's no free plan or trial, only a demo
- Watch out: it's owned by Sensor Tower, Inc., so it isn't a separate company to weigh against Sensor Tower
- Watch out: revenue and download figures are estimates, not numbers reported by the stores
- Too light for day-to-day listing work, with no rank tracking, listing editor or integrations on record
Pick Qimai if
- Fits if you're launching or promoting an app in mainland China and read Chinese
- Works for teams that need rankings from Huawei, Xiaomi, OPPO and other Chinese Android stores
Look elsewhere if
- Skip it if you don't read Chinese, as the whole site is in Chinese only
- Watch out: VIP, SVIP and Enterprise prices show only after you sign in, so you can't compare costs first
- Tight if several people share one login, since each account works on 2 to 5 devices at once and blocks the rest
- Tight if you track more than 10 apps or 100 keywords per app on the free edition
How we grade them
| 1.6GPAAppMagicWeak | 2.6GPAQimaiGood | |
|---|---|---|
| Value for money | CNo price is published. The pricing page is a demo request form, and the price is only given on a sales call, matched to your use case. | CNo price is published to the public. The VIP, SVIP and Enterprise memberships show their prices only to signed-in users, so there's nothing to set against this category's $19 middle. |
| Free plan and trial | FNothing free on record: no free plan and no trial, only the demo call with the sales team. | BA free edition with 10 apps, 100 keywords per app (1,000 in all) and 10 competitors. One person watching a few apps could stay on it, though the list of what's free only shows after you sign in. |
| Features | CRevenue and download estimates, store rankings, retention and session data, ad creatives, Apple Ads and keyword data, plus Steam games. The ASO side is keyword and Apple Ads data; there's no keyword rank tracking or listing editor on record. | BLive App Store charts and change alerts, keyword expansion and a keyword index, download and revenue estimates, competitor comparison, Apple Ads tools, and rankings from Huawei, Xiaomi, OPPO, VIVO and four more Chinese Android stores. It covers the whole job. |
| Ease of use | CNo rating on record. You start with a demo built around your use case, and it's a large market data tool with a lot of reports to learn. | CNo rating on record. The site is in Chinese only, sign-in is by password or a WeChat QR code, and each account works on 2 to 5 devices at once depending on the membership. |
| Platforms and integrations | CWeb only, with no desktop or phone app, and no integrations or API on the listing. | BWeb, iPhone and Android, with Apple Ads tied in through the same company's AppSA campaign tool. No desktop app is on record, and Apple Ads is the only integration listed. |
| Best for | mobile and Steam market estimates for game studios | data on China's App Store and Android stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppMagic and Qimai. How we grade
Where they differ
- AppMagic also covers dashboards.
- Qimai also covers rank tracking.
In commonWebKeyword researchApp store optimization
At a glance
| AppMagic | Qimai | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | Not published |
| Free plan | None | A free edition sits beside the VIP, SVIP and Enterprise memberships: 10 apps, 100 keywords per app (1,000 in all) and 10 competitors. The comparison shows only after signing in. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Sensor Tower, Inc. | Beijing Qimai Technology Co., Ltd. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppMagic
- No prices are published: the pricing page leads to a demo request, and pricing is matched to the use case after the call.
- The site's footer names Sensor Tower, Inc. as the owner, so buyers comparing it with Sensor Tower are looking at the same company.
- Revenue and download figures are estimates, not numbers reported by the stores.
Qimai
- The site is in Chinese only, with sign-in by password or a WeChat QR code.
- Prices for the VIP, SVIP and Enterprise memberships are shown only to signed-in users, so none are listed here.
- Each account can be signed in on 2 to 5 devices at once depending on the membership, and the site blocks logins beyond that.
Key features
AppMagic
- Mobile market analytics
- Estimated revenue and downloads for apps and games, with trends, competitor metrics and benchmarks against the industry.
- Advertising and ASO data
- Covers keywords, Apple Ads and ad creatives such as static banners and playables, across ad networks and regions.
- Retention and engagement
- Retention figures and the number and length of sessions for your own apps or competitors' apps.
- Steam analytics
- Revenue, playtime and follower data for Steam games, DLCs and publishers, alongside the mobile data.
- Store rankings and research reports
- Live store rankings and top charts, plus published research on genres, live ops and markets.
Qimai
- Live charts and store monitoring
- Real-time App Store charts, trending searches, featured picks, and alerts when apps are listed, removed, updated or dropped from charts and keywords.
- Keyword tools
- A keyword optimization helper, keyword expansion, search suggestion lookups and a keyword index that can compare terms side by side.
- Download and revenue estimates
- Download and revenue charts and estimates for apps, which Qimai says covers more than 13 million apps and 20 million keywords.
- Competitor comparison
- Follow apps and their keywords and add competitors to compare; how many depends on the membership level.
- Chinese Android stores
- Rankings from eight Android stores in China, including Huawei, Xiaomi, OPPO, VIVO, Tencent's store, Baidu and 360.
- Apple Ads tools
- Apple Ads bid monitoring on Qimai, AppSA for running Apple Ads campaigns yourself, and a managed campaign service.
Plans
AppMagic
Pricing could not be confirmed. See appmagic.rocks.
Qimai
Pricing could not be confirmed. See qimai.cn.
Common questions
Which is cheaper, AppMagic or Qimai?
As of Oct 23, 2026, AppMagic has no price we could confirm, and Qimai has no price we could confirm.
Which has a free plan, AppMagic or Qimai?
As of Oct 23, 2026, only Qimai has a free plan. AppMagic does not.
Which platforms do AppMagic and Qimai run on?
As of Oct 23, 2026, only Qimai lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.