Avochato vs SimpleTexting (2026): which should you pick?

Pick Avochato if

• Fits if a team needs one inbox for customer texts
• Works for low volumes on the $0 platform fee

Look elsewhere if

• Pricey if you send more: 8 cents a segment, or $210 a month plus 3 cents
• Tight if you have more than 5 users: each extra user is $42 a month
• Watch out: carrier fees and registration also come out of the balance
• Watch out: Salesforce embedding and sync are separate purchases

Pick SimpleTexting if

• Fits if you're a small US business sending promotions and reminders by text
• Works for churches and nonprofits, with 15% off monthly plans

Look elsewhere if

• Not for you if your customers are on WhatsApp or Instagram rather than plain texts
• Pricey if your team is big, as each user past 3 costs $20 a month
• Tight if you downgrade, as rolled-over credits are lost when you do
• Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
• Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up

Avochato

• Messages, calls, carrier fees and phone number registration are billed from a prepaid balance on top of the plan.
• Salesforce embedding, data syncing and automation are separate purchases.
• Avo AI is optional and requires adding balance.
• Rates shown are for US and Canada numbers; international rates are listed separately.

SimpleTexting

• A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
• Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
• A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
• Rollover credits are lost if you downgrade your plan.

Avochato

Shared inbox

Team texting in one inbox with skill routing, automatic assignment, user roles and conversation disposition logging.

Broadcasts and drips

Unlimited broadcasts, keywords, drip campaigns, surveys and message templates on every plan, with SMS and MMS billed from the balance.

Live chat and voice

Website chat widgets with unlimited chat messages, plus voice calls billed by the minute.

Avo AI agents

AI agents, insights and recommendations that are an optional add-on and draw from the account balance.

Integrations and webhooks

Salesforce (sold separately), Slack, Zapier, Microsoft Teams, Okta and Azure SSO, an API and webhooks for opt-ins, messages and surveys.

Compliance and security

Automatic opt-out keyword handling, help with 10DLC and toll-free registration, MFA, and a SOC 2 Type II statement on the pricing page.

SimpleTexting

Mass texting and MMS

Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.

Two-way messaging

Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.

Keywords, forms and pop-ups

Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.

Auto-replies and drip campaigns

Automatic replies and scheduled sequences of texts that go out after someone joins a list.

AI Assist

A message generator that drafts campaign texts, included on every plan.

Rollover credits

On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.

Avochato

• Pay as you Go$0

  per month platform fee, plus 8¢ per message segment

  Includes 5 users; extra users $42 a month each. Aimed at under 2,000 segments a month; usage comes from a prepaid balance.

• Standard$210

  per month platform fee when billed monthly, plus 3¢ per segment

  Includes 5 users; extra users $42 a month each. Aimed at over 2,000 segments a month. Annual billing saves 18%, per the page.

• PremiumCustom

  Volume discounts from 15,000 segments a month, faster broadcasts, higher API limits, nonprofit discounts, HIPAA BAAs and account management.

SimpleTexting

• 500 credits$23.20

  per month for 500 credits, billed annually ($29 billed monthly)

  All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.

• 1,000 credits$39.20

  per month for 1,000 credits, billed annually ($49 billed monthly)

  Same features with twice the credits; extra credits 5¢ each.

• 3,000 credits$87.20

  per month for 3,000 credits, billed annually ($109 billed monthly)

  Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).

• 7,500 credits$183.20

  per month for 7,500 credits, billed annually ($229 billed monthly)

  Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).

• 50,000 credits$719.20

  per month for 50,000 credits, billed annually ($899 billed monthly)

  Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).

• CustomCustom

  Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.

Avochato

• Annual discount

  18% saving on annual billing

  The pricing page offers a Pay Annually option marked Save 18% against the monthly platform fee.

• Nonprofit

  Nonprofit discounts on Premium

  The Premium plan lists discounts for eligible 501(c)(3) organizations, arranged through sales.

SimpleTexting

• Annual discount

  Save 20% with yearly billing

  SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.

• Nonprofit

  15% off for nonprofits and churches

  Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.