Avochato vs EZ Texting (2026): which should you pick?

Pick Avochato if

• Fits if a team needs one inbox for customer texts
• Works for low volumes on the $0 platform fee

Look elsewhere if

• Pricey if you send more: 8 cents a segment, or $210 a month plus 3 cents
• Tight if you have more than 5 users: each extra user is $42 a month
• Watch out: carrier fees and registration also come out of the balance
• Watch out: Salesforce embedding and sync are separate purchases

Pick EZ Texting if

• Fits if you're a small US or Canadian business starting out with text marketing
• Works for collecting sign-ups with keywords and QR codes on posters or receipts

Look elsewhere if

• Not for you if you have customers outside the US and Canada
• Pricey if several people need logins, as each plan includes 1 user and extra seats are $10 a month
• Tight if you send picture messages, as each MMS uses 3 of your 500 credits
• Pricey if your list tops 500, since EZ Texting points you to Boost at $60 a month for the same 500 credits
• Watch out: Launch adds a $5 monthly telecom fee, and there's no free plan after the 14-day trial

Avochato

• Messages, calls, carrier fees and phone number registration are billed from a prepaid balance on top of the plan.
• Salesforce embedding, data syncing and automation are separate purchases.
• Avo AI is optional and requires adding balance.
• Rates shown are for US and Canada numbers; international rates are listed separately.

EZ Texting

• Plan credits cover 500 texts a month: an SMS uses 1 credit and an MMS 3. Extra credits cost $0.04 on Launch down to $0.03 on Scale.
• Each plan includes one user; extra seats cost $10 a month each, and extra numbers carry their own fee.
• Works only in the United States and Canada.
• Launch adds a $5 monthly telecom fee, waived on higher plans; the FAQ says other carrier fees on 10-digit numbers are included in the plan.

Avochato

Shared inbox

Team texting in one inbox with skill routing, automatic assignment, user roles and conversation disposition logging.

Broadcasts and drips

Unlimited broadcasts, keywords, drip campaigns, surveys and message templates on every plan, with SMS and MMS billed from the balance.

Live chat and voice

Website chat widgets with unlimited chat messages, plus voice calls billed by the minute.

Avo AI agents

AI agents, insights and recommendations that are an optional add-on and draw from the account balance.

Integrations and webhooks

Salesforce (sold separately), Slack, Zapier, Microsoft Teams, Okta and Azure SSO, an API and webhooks for opt-ins, messages and surveys.

Compliance and security

Automatic opt-out keyword handling, help with 10DLC and toll-free registration, MFA, and a SOC 2 Type II statement on the pricing page.

EZ Texting

List building

Unlimited contacts, keywords, QR codes, sign-up forms, click-to-text buttons, custom fields and double opt-in on every plan.

Mass and one-to-one texts

Personalized campaigns and individual replies, with AI Reply and AI Compose and a royalty-free Shutterstock media library for MMS.

Scheduling and automation

A visual campaign calendar, drip campaigns and keyword auto-replies, included on every plan.

Team inbox and API

A shared inbox for replies, call forwarding, reports, integrations and an open API on every plan.

Conversion tools

Branded contact cards, shortened links, and text-to-pay or text-to-donate links inside messages.

RCS messages

Branded, verified sender profiles with carousels, buttons, images and video on phones that support RCS.

Avochato

• Pay as you Go$0

  per month platform fee, plus 8¢ per message segment

  Includes 5 users; extra users $42 a month each. Aimed at under 2,000 segments a month; usage comes from a prepaid balance.

• Standard$210

  per month platform fee when billed monthly, plus 3¢ per segment

  Includes 5 users; extra users $42 a month each. Aimed at over 2,000 segments a month. Annual billing saves 18%, per the page.

• PremiumCustom

  Volume discounts from 15,000 segments a month, faster broadcasts, higher API limits, nonprofit discounts, HIPAA BAAs and account management.

EZ Texting

• Launch$20

  per month for 500 credits, billed annually ($25 billed monthly)

  Suggested for up to 500 contacts. Local textable number, 1 user, extra credits $0.04 each, plus a $5 monthly telecom fee.

• Boost$60

  per month for 500 credits, billed annually ($75 billed monthly)

  Suggested for 500 to 2,000 contacts. Local high-volume number, 1 user, extra credits $0.035 each, no telecom fee.

• Scale$100

  per month for 500 credits, billed annually ($125 billed monthly)

  Suggested for 2,000 to 50,000 contacts. High-volume, high-speed number, onboarding specialist, extra credits $0.03 each.

• Enterprise$3,000

  per month for 200,000 credits

  Sold through sales. Dedicated short code, extra credits $0.01 each, a success manager and priority support; setup takes 4 to 12 weeks.

Avochato

• Annual discount

  18% saving on annual billing

  The pricing page offers a Pay Annually option marked Save 18% against the monthly platform fee.

• Nonprofit

  Nonprofit discounts on Premium

  The Premium plan lists discounts for eligible 501(c)(3) organizations, arranged through sales.

EZ Texting

• Annual discount

  Save up to 20% with yearly billing

  EZ Texting's pricing page says annual plans save up to 20%: Launch is $20 a month billed yearly against $25 monthly, with 6,000 credits up front.