Avochato vs TextUs (2026): which should you pick?
As of Nov 13, 2026, Avochato grades higher than TextUs: 2.2 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Avochato grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Avochato
Business texting with a shared inbox, broadcasts and AI agents
Which one is for you
Pick Avochato if
- Fits if a team needs one inbox for customer texts
- Works for low volumes on the $0 platform fee
Look elsewhere if
- Pricey if you send more: 8 cents a segment, or $210 a month plus 3 cents
- Tight if you have more than 5 users: each extra user is $42 a month
- Watch out: carrier fees and registration also come out of the balance
- Watch out: Salesforce embedding and sync are separate purchases
Pick TextUs if
- Fits if you recruit or staff and live in an ATS like Bullhorn
- Works for teams sending thousands of texts a month
Look elsewhere if
- Pricey if you text fewer than a few thousand messages: $299 a month is the floor
- Not for you if you want month-to-month, since every agreement is 12 months
- Watch out: a long text or emoji uses more credits, MMS uses 3, and overage is $0.05 a message
- Too light for support without paying: Pro gets email and ticket support, a named manager is Enterprise only
How we grade them
| 2.2GPAAvochatoFair | 1.6GPATextUsWeak | |
|---|---|---|
| Value for money | C$0 platform fee at 8 cents a segment, or $210 a month at 3 cents; the middle of the category is $36. | D$299 a month on a 12-month term for 5,000 messages and 5 numbers. The category's dearest tenth starts at $112, and extra messages cost $0.02 each. |
| Free plan and trial | DA free trial on each plan, but the page doesn't give its length or whether a card is needed. | FNo free plan and no trial on record, and no month-to-month option. |
| Features | BInbox, broadcasts, drips, chat, voice and AI agents, all on every plan. | CTexting, campaigns, automation, keywords and an inbox, with Bullhorn, Workday and Greenhouse links. Narrower than it looks: built for staffing, and the listing shows credit rules, not other uses. |
| Ease of use | CNo store rating on record, and number registration and integrations need setup. | CNo store rating on record. A web inbox with a mobile app page, plus integrations to connect to your ATS. |
| Platforms and integrations | BWeb, iPhone, Android and a Chrome extension, with Salesforce, Slack, Zapier and an API. | BWeb, with a mobile app page and Salesforce, HubSpot, Bullhorn, Workday, Greenhouse and Zapier. |
| Best for | a shared texting inbox with a prepaid balance | texting for staffing and recruiting teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Avochato and TextUs. How we grade
Where they differ
- Avochato also covers workflow automation, AI agents and live chat.
- TextUs also covers marketing automation and whatsApp messaging.
At a glance
| Avochato | TextUs | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $0 platform fee, 8¢ per message segment, billed from a prepaid balance | $299 per month, 12-month term |
| Free plan | None | None |
| Free trial | Free trial on each plan; pay-as-you-go has no subscription | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Avochato | TextUs |
| Price read from | avochato.com | textus.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Avochato
- Messages, calls, carrier fees and phone number registration are billed from a prepaid balance on top of the plan.
- Salesforce embedding, data syncing and automation are separate purchases.
- Avo AI is optional and requires adding balance.
- Rates shown are for US and Canada numbers; international rates are listed separately.
TextUs
- Every agreement starts with a 12-month term; month-to-month plans are not offered, though monthly billing is available on a 12-month commitment.
- Messages are bought as credits: a standard text is 1 credit, longer or emoji texts use more, and MMS uses 3.
- Overage past what you bought is billed at $0.05 per message.
- Pro includes email and ticket support; a named Customer Success Manager is Enterprise only.
Key features
Avochato
- Shared inbox
- Team texting in one inbox with skill routing, automatic assignment, user roles and conversation disposition logging.
- Broadcasts and drips
- Unlimited broadcasts, keywords, drip campaigns, surveys and message templates on every plan, with SMS and MMS billed from the balance.
- Live chat and voice
- Website chat widgets with unlimited chat messages, plus voice calls billed by the minute.
- Avo AI agents
- AI agents, insights and recommendations that are an optional add-on and draw from the account balance.
- Integrations and webhooks
- Salesforce (sold separately), Slack, Zapier, Microsoft Teams, Okta and Azure SSO, an API and webhooks for opt-ins, messages and surveys.
- Compliance and security
- Automatic opt-out keyword handling, help with 10DLC and toll-free registration, MFA, and a SOC 2 Type II statement on the pricing page.
TextUs
- Campaigns and automation
- SMS and MMS broadcasts, automated campaigns and keywords, with an AI Rewrite tool inside the Smart Delivery Suite on the Pro plan.
- Inbox
- A shared inbox for one-to-one conversations, which the platform pages position for recruiters, sales reps and customer teams.
- ATS and CRM integrations
- Direct integrations cover Salesforce, HubSpot and applicant systems such as Bullhorn, Greenhouse and Workday, plus Zapier.
- WhatsApp messaging
- WhatsApp messaging is offered as a beta add-on to the Pro plan at $49 per user per month.
- Developer tools and mobile app
- The platform menu lists developer tools and a TextUs mobile app alongside the web inbox.
Plans
Avochato
Pay as you Go$0
per month platform fee, plus 8¢ per message segment
Includes 5 users; extra users $42 a month each. Aimed at under 2,000 segments a month; usage comes from a prepaid balance.
Standard$210
per month platform fee when billed monthly, plus 3¢ per segment
Includes 5 users; extra users $42 a month each. Aimed at over 2,000 segments a month. Annual billing saves 18%, per the page.
PremiumCustom
Volume discounts from 15,000 segments a month, faster broadcasts, higher API limits, nonprofit discounts, HIPAA BAAs and account management.
TextUs
Pro$299
per month, 12-month term, up to 5,000 messages
5,000 messages and 5 phone numbers a month. Extra messages $0.02 each, extra numbers $49 a month, with a Smart Delivery Suite.
EnterpriseCustom
Custom volume pricing, a named Customer Success Manager, short-code and RCS Branded Sender eligibility. Sold through sales.
Ways to pay less
Avochato
- Annual discount
18% saving on annual billing
The pricing page offers a Pay Annually option marked Save 18% against the monthly platform fee.
- Nonprofit
Nonprofit discounts on Premium
The Premium plan lists discounts for eligible 501(c)(3) organizations, arranged through sales.
TextUs
No public discounts listed.
Common questions
Which is cheaper, Avochato or TextUs?
As of Nov 13, 2026, Avochato starts at $0 platform fee, 8¢ per message segment, billed from a prepaid balance, and TextUs starts at $299 per month, 12-month term.
Which has a free plan, Avochato or TextUs?
As of Nov 13, 2026, neither Avochato nor TextUs has a free plan. Avochato has a free trial.
Which platforms do Avochato and TextUs run on?
As of Nov 13, 2026, only Avochato lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.