Avochato vs Heymarket (2026): which should you pick?

Pick Avochato if

• Fits if a team needs one inbox for customer texts
• Works for low volumes on the $0 platform fee

Look elsewhere if

• Pricey if you send more: 8 cents a segment, or $210 a month plus 3 cents
• Tight if you have more than 5 users: each extra user is $42 a month
• Watch out: carrier fees and registration also come out of the balance
• Watch out: Salesforce embedding and sync are separate purchases

Pick Heymarket if

• Fits if a small team answers customer texts from one shared inbox
• Works for teams already living in HubSpot or Salesforce

Look elsewhere if

• Tight if you're solo: every plan has a 2-user minimum
• Pricey if you need campaigns or automations, which start at $99 a person
• Watch out: messages cost extra, $0.03 a credit, plus $10 a month per campaign for registration
• Skip it if you need the API, which sits on Pro at $199 a person

Avochato

• Messages, calls, carrier fees and phone number registration are billed from a prepaid balance on top of the plan.
• Salesforce embedding, data syncing and automation are separate purchases.
• Avo AI is optional and requires adding balance.
• Rates shown are for US and Canada numbers; international rates are listed separately.

Heymarket

• Messages are billed separately in credits: the page shows $0.03 per credit and one SMS segment is 1 credit, MMS 2 and RCS rich media 3.
• Prices shown are billed annually with a 2-user minimum; the page says monthly billing is available but does not show its price.
• Group messaging, lists, campaigns and automations are not on Standard, and API access needs Pro.
• A $10 per month per campaign charge covers 10DLC registration and compliance, and RCS rich media is annual-plans only.

Avochato

Shared inbox

Team texting in one inbox with skill routing, automatic assignment, user roles and conversation disposition logging.

Broadcasts and drips

Unlimited broadcasts, keywords, drip campaigns, surveys and message templates on every plan, with SMS and MMS billed from the balance.

Live chat and voice

Website chat widgets with unlimited chat messages, plus voice calls billed by the minute.

Avo AI agents

AI agents, insights and recommendations that are an optional add-on and draw from the account balance.

Integrations and webhooks

Salesforce (sold separately), Slack, Zapier, Microsoft Teams, Okta and Azure SSO, an API and webhooks for opt-ins, messages and surveys.

Compliance and security

Automatic opt-out keyword handling, help with 10DLC and toll-free registration, MFA, and a SOC 2 Type II statement on the pricing page.

Heymarket

Shared inbox

Texts and emails from many users, teams and channels land in one inbox that teammates can read and answer from desktop or their phones.

Broadcasts and campaigns

Personalized mass texts go to lists, and campaigns send a series of messages to them. Both start on the Plus plan.

Automations

Rules reply, assign chats or enroll contacts in a campaign based on keywords, timing or message sentiment.

AI agents

Q&A and scheduling agents trained on your own content answer questions and book appointments; AI Essentials and AI Advanced are tied to the Plus and Pro plans.

Text-enable existing numbers

A current business landline or number can be text-enabled or ported, and group messaging lets several contacts share one conversation.

Avochato

• Pay as you Go$0

  per month platform fee, plus 8¢ per message segment

  Includes 5 users; extra users $42 a month each. Aimed at under 2,000 segments a month; usage comes from a prepaid balance.

• Standard$210

  per month platform fee when billed monthly, plus 3¢ per segment

  Includes 5 users; extra users $42 a month each. Aimed at over 2,000 segments a month. Annual billing saves 18%, per the page.

• PremiumCustom

  Volume discounts from 15,000 segments a month, faster broadcasts, higher API limits, nonprofit discounts, HIPAA BAAs and account management.

Heymarket

• Standard$49

  per user / month, billed annually

  Two-way messaging, shared inbox, unlimited contacts, templates, basic reporting and HubSpot. Minimum 2 users.

• Plus$99

  per user / month, billed annually

  Adds lists and campaigns, automations, advanced reporting, group messaging and AI Essentials. Minimum 2 users.

• Pro$199

  per user / month, billed annually

  Adds AI Advanced, API access, inbox transfer and advanced administration and security. Minimum 2 users.

• EnterpriseCustom

  Custom users and feature setup, white-glove onboarding, priority support and higher message volumes.

Avochato

• Annual discount

  18% saving on annual billing

  The pricing page offers a Pay Annually option marked Save 18% against the monthly platform fee.

• Nonprofit

  Nonprofit discounts on Premium

  The Premium plan lists discounts for eligible 501(c)(3) organizations, arranged through sales.

Heymarket

• Annual discount

  Save up to 18% on annual billing

  The pricing page has a Monthly and Annually toggle and says annual billing saves up to 18%.