BigMarker vs GoTo Webinar
We give BigMarker a 1.8 GPA and GoTo Webinar a 2.4, out of 4.0. GoTo Webinar grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
GoTo Webinar
Long-running webinar platform for trainings, town halls and marketing
How we grade them
| 1.8GPABigMarkerWeak | 2.4GPAGoTo WebinarFair | |
|---|---|---|
| Value for money | CNo prices are published: Basic, Enterprise and Enterprise+ are all sold by quote, so there's nothing to set against GoTo Webinar or Zoom Webinars for a monthly 100-person webinar. No published price is a C by our rule. Ticket sales carry a 5% fee. | CReach is $62 a month per organizer billed annually, for up to 500 participants. For a monthly 100-person webinar that's mid-category: cheaper than Zoom Webinars' entry license, dearer than WebinarJam's Starter. Cloud recordings need Elevate at $103. |
| Free plan and trial | FNothing free: no free plan, and trials or proofs of concept are arranged through sales. | CNo free plan, but a 30-day free trial with no credit card, which is long for this category. |
| Features | CLive, recurring, simulive, evergreen and on-demand webinars, landing pages, pop-up offers, CRM sync, social streaming and up to 64 webcams. The gaps: simulive, evergreen, ticketing and breakout rooms start at Enterprise, and Basic has 1 host. | CRegistration pages, reminder emails, Practice Mode, polls, Q&A, handouts, captions and reports on every plan. The gaps: Simulive, cloud recordings, breakout rooms and branding need Elevate, and paid events and certificates are Complete only. |
| Ease of use | CNo App Store rating on record. It starts with a sales call, then landing pages, emails, integrations and formats to set up. | CNo App Store rating on record. Attendees join from a browser, but hosts install the GoTo app and set up registration, reminders and practice runs. |
| Platforms and integrations | BWeb only, with no desktop or phone app listed, but native Salesforce, Pardot, HubSpot, Eloqua, Marketo, ActiveCampaign and Constant Contact integrations, plus Zapier and an API. | AWeb, Mac, Windows, iPhone and Android, with HubSpot, Marketo, Salesforce, Pardot, Prezi, Interprefy and Intellum connections. |
| Best for | B2B marketing webinars and big events | company trainings and town halls |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BigMarker and GoTo Webinar. How we grade
Where they differ
- Only GoTo Webinar lists macOS, Windows, iOS and Android apps.
- BigMarker also covers ticketing and multistreaming.
- GoTo Webinar also covers transcription.
At a glance
| BigMarker | GoTo Webinar | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $62 per organizer / month, billed annually |
| Free plan | None | None |
| Free trial | None listed | 30-day free trial, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Made by | BigMarker | GoTo |
| Price read from | Not confirmed | goto.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
BigMarker
- B2B marketing teams using webinars for demand generation
- Companies that run webinars and larger virtual or hybrid events on one platform
- Organizations that need audiences in the tens of thousands
GoTo Webinar
- Companies running recurring trainings and town halls
- Schools and universities giving staff their own webinar licenses
- Marketing teams that sync registrants to HubSpot, Marketo or Pardot
Worth knowing
BigMarker
- No prices are published: Basic, Enterprise and Enterprise+ are all sold by quote, and trials or proofs of concept are arranged through sales.
- Basic covers 1,000 live attendees and 1 host; simulive, evergreen webinars, ticketing and breakout rooms start at Enterprise.
- BigMarker takes a 5% transaction fee on ticket sales for paid events.
- Plans renew yearly and include storage for 100 on-demand webinars; extra hosts, channels and storage are add-ons.
GoTo Webinar
- Reach caps webinars at 500 participants with one organizer; Simulive, cloud recordings, breakout rooms and branding need Elevate.
- Paid events, certificates, source tracking and streaming to unlimited attendees are only in Complete, which is priced through sales.
- Prices are per organizer seat, so each person who runs webinars needs a seat of their own.
- Hosts use the GoTo app on Mac or Windows or the iOS and Android apps; attendees can join from a browser.
Key features
BigMarker
- Many webinar formats
- Unlimited live, recurring, simulive, evergreen, 24/7 and on-demand webinars, run from BigMarker's browser studio or streamed in over RTMP.
- Landing pages and emails
- Registration landing pages from 15 or more templates, embeddable registration, custom fields and UTM codes, and customizable invite and reminder emails.
- Audience engagement
- Chat, polls, Q&A, handouts, pop-up offers and post-session surveys, with up to 9 webcams on Basic and 64 on Enterprise, plus breakout rooms.
- CRM and marketing integrations
- Native integrations with Salesforce, Pardot, HubSpot, Eloqua, Marketo, ActiveCampaign and Constant Contact push registrant and engagement data back.
- Social live streaming
- Webinars can be streamed to Facebook Live, LinkedIn Live and YouTube Live with slides, videos, webcams and custom layouts.
- Ticketing and certificates
- Enterprise plans sell tickets through Stripe or Authorize.net and issue certificates of completion, with API access and a Zapier integration.
GoTo Webinar
- Registration and reminders
- Branded registration pages with custom questions, plus customizable invitations, confirmations and reminder emails sent automatically.
- Practice Mode
- Organizers and panelists can join early to test audio, video, screen sharing and slides without attendees seeing or hearing them.
- Engagement tools
- Polls and live Q&A on every plan, plus handouts, closed captioning and VoIP or phone audio; breakout rooms are added on Elevate.
- Simulive
- Broadcasts a pre-recorded webinar at a scheduled time while the host takes questions live. It starts with the Elevate plan.
- Recordings and AI summaries
- Elevate adds cloud recordings, transcripts and AI summaries, and recordings can be shared, embedded and gathered on channel pages.
- Paid events and certificates
- The Complete plan accepts payments for paid events and certified training, issues certificates and tracks which source each registration came from.
Plans
BigMarker
Pricing could not be confirmed. See bigmarker.com.
GoTo Webinar
Reach$62
per organizer / month for up to 500 participants, billed annually
1 organizer seat, reporting and analytics, automated reminders and follow-ups, polls and live Q&A, and hosting from the mobile app.
Elevate$103
per organizer / month for up to 1,000 participants, billed annually
Everything in Reach plus custom branding and URLs, cloud recordings, AI summaries and transcripts, Simulive events and breakout rooms.
CompleteCustom
Up to 3,000 participants and custom organizer seats, live streaming to unlimited attendees, paid events, certificates and a GoTo Meeting license.
Ways to pay less
BigMarker
- Nonprofit
Education and nonprofit pricing on request
BigMarker's pricing FAQ says it prepares proposals with special pricing for nonprofits, NGOs and educational institutions that email its sales team.
GoTo Webinar
No public discounts listed.
