BigMarker vs Swapcard (2026): which should you pick?
As of Nov 13, 2026, Swapcard grades higher than BigMarker: 2.0 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Swapcard grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick BigMarker if
- Fits if your B2B marketing team runs on webinar leads and CRM data
- Works for running webinars and bigger hybrid events on one platform
Look elsewhere if
- Skip it if you want to see a price before talking to sales, as none is published
- Not for you if you're a small business that wants to sign up and start today
- Pricey if you sell tickets, since BigMarker takes 5% of each sale
- Tight if you're on Basic: 1 host, and no simulive, evergreen, ticketing or breakout rooms until Enterprise
- Watch out: plans renew yearly with storage for 100 on-demand webinars; extra hosts, channels and storage are add-ons
Pick Swapcard if
- Fits if you run a trade show or association conference with many exhibitors
- Makes sense if you want a branded event app
Look elsewhere if
- Skip it if you want a price on the page, as none is published
- Not for you if you only need a simple webinar, since it is built for large events
- Pricey once you add apps, because mobile apps, white-label apps, lead capture and floor plans are add-ons
- Watch out: tiers are capped at 200, 1,000 or unlimited attendees a year
How we grade them
| 1.8GPABigMarkerWeak | 2.0GPASwapcardFair | |
|---|---|---|
| Value for money | CNo prices are published: Basic, Enterprise and Enterprise+ are all sold by quote, so there's nothing to set against GoTo Webinar or Zoom Webinars for a monthly 100-person webinar. No published price is a C by our rule. Ticket sales carry a 5% fee. | CNo price is published; Starter, Professional and Enterprise tiers ask for a quote. |
| Free plan and trial | FNothing free: no free plan, and trials or proofs of concept are arranged through sales. | FNo free plan or trial is listed on the pages read. |
| Features | CLive, recurring, simulive, evergreen and on-demand webinars, landing pages, pop-up offers, CRM sync, social streaming and up to 64 webcams. The gaps: simulive, evergreen, ticketing and breakout rooms start at Enterprise, and Basic has 1 host. | BRegistration, check-in, matchmaking, exhibitors, sessions, streaming, a branded app and analytics. Several of these are add-ons. |
| Ease of use | CNo App Store rating on record. It starts with a sales call, then landing pages, emails, integrations and formats to set up. | CNo store rating on record. A large event means configuring a lot, so it needs setting up. |
| Platforms and integrations | BWeb only, with no desktop or phone app listed, but native Salesforce, Pardot, HubSpot, Eloqua, Marketo, ActiveCampaign and Constant Contact integrations, plus Zapier and an API. | BWeb, iOS and Android, with data sync. No desktop app. |
| Best for | B2B marketing webinars and big events | large events with exhibitors, networking and a branded app |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BigMarker and Swapcard. How we grade
Where they differ
- BigMarker also covers multistreaming.
- Swapcard also covers dashboards.
In commonWebPublic APITicketingWebinars
At a glance
| BigMarker | Swapcard | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | BigMarker | Swapcard |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
BigMarker
- No prices are published: Basic, Enterprise and Enterprise+ are all sold by quote, and trials or proofs of concept are arranged through sales.
- Basic covers 1,000 live attendees and 1 host; simulive, evergreen webinars, ticketing and breakout rooms start at Enterprise.
- BigMarker takes a 5% transaction fee on ticket sales for paid events.
- Plans renew yearly and include storage for 100 on-demand webinars; extra hosts, channels and storage are add-ons.
Swapcard
- No prices are published. The pricing page shows Starter (200 attendees a year), Professional (1,000) and Enterprise (unlimited) tiers and asks for a quote.
- The vendor builds a price from an annual license fee, attendee and exhibitor volume, a registration and onsite services package and branding services.
- Mobile apps, white-label apps, lead capture, floor plans and extra attendees or exhibitors are priced as add-ons.
- It is event management software first, so it suits large events more than simple webinars.
Key features
BigMarker
- Many webinar formats
- Unlimited live, recurring, simulive, evergreen, 24/7 and on-demand webinars, run from BigMarker's browser studio or streamed in over RTMP.
- Landing pages and emails
- Registration landing pages from 15 or more templates, embeddable registration, custom fields and UTM codes, and customizable invite and reminder emails.
- Audience engagement
- Chat, polls, Q&A, handouts, pop-up offers and post-session surveys, with up to 9 webcams on Basic and 64 on Enterprise, plus breakout rooms.
- CRM and marketing integrations
- Native integrations with Salesforce, Pardot, HubSpot, Eloqua, Marketo, ActiveCampaign and Constant Contact push registrant and engagement data back.
- Social live streaming
- Webinars can be streamed to Facebook Live, LinkedIn Live and YouTube Live with slides, videos, webcams and custom layouts.
- Ticketing and certificates
- Enterprise plans sell tickets through Stripe or Authorize.net and issue certificates of completion, with API access and a Zapier integration.
Swapcard
- Registration and check-in
- Registration and ticketing, onsite self check-in, badge printing and access control at sessions and checkpoints.
- Networking and matchmaking
- Attendee networking with AI recommendations of contacts, exhibitors and sessions, plus hosted buyer and smart meeting tools.
- Exhibitors and sponsors
- An exhibitor portal, lead scanning and qualification, sponsored ads and an exhibitor marketplace for monetizing the event.
- Sessions and streaming
- Agenda, speaker and abstract management, with live and pre-recorded streaming of sessions.
- Branded app and widgets
- A mobile event app on iOS and Android, with a white-label option, home page builder and website widgets.
- Analytics and data sync
- Registration and engagement analytics, data export and an API sync to connect other systems.
Plans
BigMarker
Pricing could not be confirmed. See bigmarker.com.
Swapcard
Pricing could not be confirmed. See swapcard.com.
Ways to pay less
BigMarker
- Nonprofit
Education and nonprofit pricing on request
BigMarker's pricing FAQ says it prepares proposals with special pricing for nonprofits, NGOs and educational institutions that email its sales team.
Swapcard
No public discounts listed.
Common questions
Which is cheaper, BigMarker or Swapcard?
As of Nov 12, 2026, BigMarker has no price we could confirm, and Swapcard has no price we could confirm.
Which has a free plan, BigMarker or Swapcard?
As of Nov 12, 2026, neither BigMarker nor Swapcard has a free plan.
Which platforms do BigMarker and Swapcard run on?
As of Nov 12, 2026, only Swapcard lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.