Bombora vs Cognism (2026): which should you pick?
As of Nov 13, 2026, Cognism grades higher than Bombora: 2.0 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Cognism grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Bombora if
- Fits if you want to see which companies are researching your category
- Makes sense if you already run ad or marketing tools to act on the signals
Look elsewhere if
- Not for you if you want individual emails or phone numbers, as it shows company-level signals
- Skip it if you need a price first, because the site says to speak to an expert
- Watch out: it's a data company, not a platform, so you need other tools too
- Skip it if you want a trial, as none is listed
Pick Cognism if
- Fits if you sell into Europe and your team cold calls mobile numbers
- Works for sales teams of five or more reps
Look elsewhere if
- Not for you if you want to try before you buy, as there's no free plan or trial
- Skip it if you're on your own, since both packages come with 5 seats
- Watch out: no prices are published, so packages, CRM Enrichment and data feeds are all quoted by sales
- Pricey if you want intent data or CRM Enrichment, which need Pro and an add-on
- Tight if you reveal a lot of contacts, since each seat gets a set number of credits and more are bought separately
How we grade them
| 1.6GPABomboraWeak | 2.0GPACognismFair | |
|---|---|---|
| Value for money | CNo price is published; the site says to speak to an expert. | CNo prices are published: Standard and Pro are quoted by sales, so it sits at the ordinary grade. Both include 5 seats, so the quote is your five-person figure, and each seat comes with a set number of credits, one per contact revealed. |
| Free plan and trial | FNo free plan and no free trial are listed anywhere on the pages we read. | FNothing free on record: no free plan and no trial, and both packages are sold through its sales team. |
| Features | DIt's a data provider, not a platform. The pages describe company-level signals and audiences, with no individual email lookup, so you need a CRM, marketing tool or ad tool to use it. | BEmails and phone-checked mobiles, hiring, funding and job-change signals, AI search and research, a browser extension, CRM enrichment, an API and MCP. It covers the whole job, and intent data comes with Pro. |
| Ease of use | CNo store rating on record. The data has to be wired into your other tools. | CNo App Store rating on record. It's a sales platform for teams of five or more, with filters, signals and CRM syncing to set up, so expect some onboarding. |
| Platforms and integrations | BWeb, delivered into The Trade Desk, Adobe, Apollo, DV360, Amazon DSP and others. | BWeb and a browser extension, with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Bullhorn, Salesloft, Outreach and Zapier, plus an API and MCP. |
| Best for | company-level buying-intent data | phone-checked mobile numbers for selling into Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bombora and Cognism. How we grade
Where they differ
- Bombora also covers research, reports and dashboards.
In commonWeb
At a glance
| Bombora | Cognism | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Bombora, Inc. | Cognism Ltd |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Bombora
- No prices are published; the site directs visitors to speak to an expert.
- It is a data provider, not a contact database: the pages describe company-level signals and audiences, not individual email lookup.
- Its own description is that it is a data company, not a platform, so a CRM, marketing automation or ad tool is needed to act on the data.
Cognism
- No prices are published: the Standard and Pro packages, CRM Enrichment and data feeds are all quoted by sales.
- Both packages include 5 seats, and Cognism says teams of at least 5 salespeople get the most from it.
- Each seat gets a set number of credits, one per revealed contact; more credits are bought separately.
- Intent data and on-demand mobile verification need Pro, and CRM Enrichment is an extra add-on.
Key features
Bombora
- Company Surge intent data
- Flags companies researching topics across the sites in Bombora's data co-op, so sales and marketing can reach in-market accounts. The site cites over 25,000 intent topics.
- Identity and enrichment
- Visitor Insights identifies and enriches anonymous website traffic to extend a team's first-party data.
- B2B digital audiences
- Turns an account list into an addressable audience, with ready-made segments for ad platforms such as DV360, The Trade Desk and Amazon DSP.
- Campaign measurement
- Measures account-level and buying-group reach and engagement for digital campaigns, and the site claims match rates above 90%.
- Insights suite
- Charts intent trends, website traffic, key account engagement and campaign performance.
Cognism
- Contact and company data
- Emails, mobile numbers, job titles and work history for people, and revenue, headcount, headquarters and technology use for companies.
- Phone-verified mobiles
- Mobile numbers that pass extra manual and automated checks. Pro adds on-demand verification of chosen prospects and a premium mobile filter.
- Signals and intent data
- Hiring, funding, M&A and job-change signals on every package; Pro adds Bombora intent data with up to 12 topics chosen from over 11,000.
- AI search and research
- AI search, an AI persona builder and AI company research help find accounts and refine lists built with firmographic and technographic filters.
- Browser extension
- Shows contact data and buying signals on LinkedIn and company websites, and pushes contacts into a CRM.
- CRM Enrichment, MCP and API
- An add-on or standalone product enriches CRM records and keeps them current. MCP and API access come with both prospecting packages.
Plans
Bombora
Pricing could not be confirmed. See bombora.com.
Cognism
Pricing could not be confirmed. See cognism.com.
Common questions
Which is cheaper, Bombora or Cognism?
As of Nov 13, 2026, Bombora has no price we could confirm, and Cognism has no price we could confirm.
Which has a free plan, Bombora or Cognism?
As of Nov 13, 2026, neither Bombora nor Cognism has a free plan.
Which platforms do Bombora and Cognism run on?
As of Nov 13, 2026, only Cognism lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.