Bombora vs Leadfeeder (2026): which should you pick?
As of Nov 13, 2026, Leadfeeder grades higher than Bombora: 2.2 against 1.6 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Bombora grades higher on value for money. Leadfeeder grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadfeeder
Identifies the companies visiting your website and finds contacts
Which one is for you
Pick Bombora if
- Fits if you want to see which companies are researching your category
- Makes sense if you already run ad or marketing tools to act on the signals
Look elsewhere if
- Not for you if you want individual emails or phone numbers, as it shows company-level signals
- Skip it if you need a price first, because the site says to speak to an expert
- Watch out: it's a data company, not a platform, so you need other tools too
- Skip it if you want a trial, as none is listed
Pick Leadfeeder if
- Fits if you're a B2B marketer who wants to know which companies read your pricing page
- Works for sales teams that want a short list of accounts already visiting the site, shared by unlimited users
Look elsewhere if
- Pricey if you want emails and phone numbers, as they start on Activate at $369 a month billed annually
- Tight if your site gets lots of business visitors, as the price climbs with companies identified
- Skip it if you want leftover credits to carry over, as plan credits lapse at the end of the contract
- Tight if you're staying free, with the last 100 companies a month, 7 days of history and 20 credits
- Watch out: separate office locations may count as separate companies, and some pages still say Dealfront
How we grade them
| 1.6GPABomboraWeak | 2.2GPALeadfeederFair | |
|---|---|---|
| Value for money | CNo price is published; the site says to speak to an expert. | DDiscover is $79 a month billed annually for 50 identified companies, but it only names companies. Verified emails and phones, what a lead finder is for, need Activate at $369 a month, well above this category's middle even split across a team of five. The price climbs with companies identified, too. |
| Free plan and trial | FNo free plan and no free trial are listed anywhere on the pages we read. | CLite is free for good with unlimited users, after a 14-day full trial with no card. But it shows only the last 100 identified companies a month, 7 days of history and 20 credits, caps a busy site will hit. |
| Features | DIt's a data provider, not a platform. The pages describe company-level signals and audiences, with no individual email lookup, so you need a CRM, marketing tool or ad tool to use it. | BOn record: it names the companies on your site and the pages they read, then adds a database with credits for verified emails and direct dials, alerts, workflows, CRM pushes and display ads. Contacts and automations start on Activate. |
| Ease of use | CNo store rating on record. The data has to be wired into your other tools. | CNo App Store rating on record. It has to be hooked up to your website before it can name anyone, then there's a CRM to connect and credits to manage, so there's some setting up before it pays off. |
| Platforms and integrations | BWeb, delivered into The Trade Desk, Adobe, Apollo, DV360, Amazon DSP and others. | BWeb and a Chrome extension, with Salesforce, HubSpot, Pipedrive, Dynamics 365, Zoho CRM, Slack, Google Analytics and Zapier, plus an MCP server and an IP Enrich API. No phone or desktop app. |
| Best for | company-level buying-intent data | seeing which companies visit your website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bombora and Leadfeeder. How we grade
Where they differ
- Bombora also covers research, reports and dashboards.
- Leadfeeder also covers web clipper and workflow automation.
At a glance
| Bombora | Leadfeeder | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $79 per month for 50 companies, billed annually |
| Free plan | None | Lite: unlimited users, the last 100 identified companies a month, 7 days of visitor history and 20 credits a month, with no end date. |
| Free trial | None listed | 14-day free trial of the full product, no credit card required; it falls back to Lite afterwards |
| Web | ||
| Browser extension | ||
| Made by | Bombora, Inc. | Dealfront Group GmbH |
| Price read from | Not confirmed | leadfeeder.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Bombora
- No prices are published; the site directs visitors to speak to an expert.
- It is a data provider, not a contact database: the pages describe company-level signals and audiences, not individual email lookup.
- Its own description is that it is a data company, not a platform, so a CRM, marketing automation or ad tool is needed to act on the data.
Leadfeeder
- Price follows the number of companies identified each month; each company counts once a month, but separate office locations may count separately.
- Verified emails and phones, campaigns and CRM automations need Activate ($369 a month billed annually) or above.
- Plan credits do not roll over at the end of the contract; extra credits are sold in blocks of 100 to 5,000 and last two years.
- The company renamed itself from Dealfront to Leadfeeder, and some help pages and the Chrome extension still carry the Dealfront name.
Key features
Bombora
- Company Surge intent data
- Flags companies researching topics across the sites in Bombora's data co-op, so sales and marketing can reach in-market accounts. The site cites over 25,000 intent topics.
- Identity and enrichment
- Visitor Insights identifies and enriches anonymous website traffic to extend a team's first-party data.
- B2B digital audiences
- Turns an account list into an addressable audience, with ready-made segments for ad platforms such as DV360, The Trade Desk and Amazon DSP.
- Campaign measurement
- Measures account-level and buying-group reach and engagement for digital campaigns, and the site claims match rates above 90%.
- Insights suite
- Charts intent trends, website traffic, key account engagement and campaign performance.
Leadfeeder
- Website visitor identification
- Names the companies behind anonymous site visits, remote workers included, with the pages they viewed and the source or campaign that sent them.
- Company and contact database
- Search a database the company puts at 60 million companies and 400 million verified contacts, and spend credits to reveal work emails and direct dials.
- Alerts, workflows and CRM sync
- Get alerts when target accounts visit, run no-code workflows, and push companies and contacts to Salesforce, HubSpot, Pipedrive, Dynamics 365 or Zoho.
- B2B display campaigns
- From the Activate plan, run display ads aimed at companies that match your ideal customer profile, straight from Leadfeeder.
- MCP server for AI assistants
- Connect Leadfeeder to Claude, ChatGPT or Copilot and ask in plain words which companies are visiting and what they looked at.
- Browser extension and IP API
- A Chrome extension shows company and contact details for the site you are on, and the IP Enrich API turns an IP address into company data.
Plans
Bombora
Pricing could not be confirmed. See bombora.com.
Leadfeeder
Lite$0
Free for good with unlimited users, but only the last 100 identified companies a month and 7 days of history.
Discover$79
per month for 50 companies, billed annually ($113 billed monthly)
Visitor identification, alerts and CRM pushes. Rises with companies identified a month: $309 ($441 monthly) for 501 to 1,000.
Activate$369
per month for 1,000 companies, billed annually ($527 billed monthly)
Adds verified emails and phones, intent filters, display ads and CRM automations. 200 credits at entry; $729 for 4,000 companies and 1,500 credits.
Scale$599
per month for 2,000 companies, billed annually
Annual only, paid upfront or quarterly. 1,000 credits at entry, free exports, automatic CRM enrichment and a CSM; up to $2,089 at 10,000 companies.
EnterpriseCustom
Custom company identification and credit volumes with a dedicated team, sold through sales.
Ways to pay less
Bombora
No public discounts listed.
Leadfeeder
- Annual discount
Save 30% with annual billing
The pricing page shows Discover at $79 a month billed annually against $113 monthly, and Activate at $369 against $527.
Common questions
Which is cheaper, Bombora or Leadfeeder?
As of Nov 13, 2026, Bombora has no price we could confirm, and Leadfeeder starts at $79 per month for 50 companies, billed annually.
Which has a free plan, Bombora or Leadfeeder?
As of Nov 13, 2026, only Leadfeeder has a free plan. Bombora does not.
Which platforms do Bombora and Leadfeeder run on?
As of Nov 13, 2026, only Leadfeeder lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.