BoomTown vs Follow Up Boss (2026): which should you pick?
As of Nov 13, 2026, Follow Up Boss grades higher than BoomTown: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Follow Up Boss grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BoomTown
Real estate CRM with IDX websites and managed lead generation
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
Which one is for you
Pick BoomTown if
- Fits if you run a real estate team that wants a CRM and an IDX site together
- Works for brokerages that also want leads delivered to the same system
Look elsewhere if
- Skip it if you want a price before talking to anyone, as none is published
- Not for you if you are not in real estate: it is built for agents, teams and brokers
- Watch out: the pages name no integrations, and the app's platforms are not stated
- Watch out: managed lead generation is sold separately, so budget past the CRM quote
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
How we grade them
| 1.6GPABoomTownWeak | 2.0GPAFollow Up BossFair | |
|---|---|---|
| Value for money | CNo price on record, so it sits at the ordinary grade. Packages are quoted through a demo, so you cannot compare it with the category's $29 middle. | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. |
| Free plan and trial | FNo free plan and no trial. You have to book a demo or call sales to see it. | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. |
| Features | CA predictive CRM, lead distribution, drip campaigns and texting, an IDX website and managed lead generation. It is built for real estate, and the lead service is a separate sale. | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. |
| Ease of use | CNo store rating on record, and a sales-led setup with websites, lead routing and campaigns to configure. | CNo store rating on record. Lead sources and action plans have to be set up. |
| Platforms and integrations | CWeb only on the pages read. A BoomTown Now app is mentioned without saying which phones it runs on, and no integrations are listed. | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. |
| Best for | a real estate CRM with IDX sites and leads | following up on real estate leads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BoomTown and Follow Up Boss. How we grade
Where they differ
- BoomTown also covers marketing automation, email campaigns and sMS marketing.
- Follow Up Boss also covers shared inbox and reports.
At a glance
| BoomTown | Follow Up Boss | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $58 per user / month, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial, no contract |
| Web | ||
| Made by | BoomTownROI | Follow Up Boss |
| Price read from | Not confirmed | followupboss.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
BoomTown
- No prices are published; every package is quoted through a demo request or the sales line.
- Built for real estate agents, teams and brokers, not general sales teams.
- A mobile app called BoomTown Now is listed, but the pages read do not name the platforms it runs on.
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
Key features
BoomTown
- Predictive CRM
- Tracks lead activity and surfaces the leads most likely to engage, using an Opportunity Wall and Best-Fit Leads matching for listings.
- Lead distribution
- Routes leads to agents by round robin or agent-on-duty, or through an ISA first, before they reach the agent's list.
- Drip campaigns and texting
- Smart-Drip campaigns send emails and texts for the agent. Bulk email and texting tools start with the Core package.
- IDX consumer website
- Each package includes a home-search website with listing data from an IDX feed and qualifying questions that rate each lead.
- Managed lead generation
- A vendor team runs lead generation across search ads, social media and re-marketing; the site says it uses 20+ certified experts.
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
Plans
BoomTown
Pricing could not be confirmed. See boomtownroi.com.
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
Ways to pay less
BoomTown
No public discounts listed.
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
Common questions
Which is cheaper, BoomTown or Follow Up Boss?
As of Nov 13, 2026, BoomTown has no price we could confirm, and Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly).
Which has a free plan, BoomTown or Follow Up Boss?
As of Nov 13, 2026, neither BoomTown nor Follow Up Boss has a free plan. Follow Up Boss has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.